We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city

Money, pricing & model

Pricing & packaging

Charge money. Charge more. Here's how.

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How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → What is a value metric and why does it matter for pricing? Your value metric is what you charge for, per seat, per email sent, per GB, per transaction, and getting it right matters more than the actual numb... Intermediate 2 resources → Am I charging too little for my product? Almost certainly yes, underpricing is the single most common startup pricing mistake. If nobody ever pushes back on your price, it's too low; you w... Beginner 3 resources → How do I actually run a pricing conversation on a sales call without freezing when they ask 'what does it cost'? Say the number plainly, then stop talking. Founders lose deals by apologizing for the price or immediately offering a discount before the buyer has... Beginner 3 resources → How should I price my very first paying customers when I have no track record and the product is half-built? Charge a real number, not zero, even for a rough product, because a paying customer tells you far more than a free one ever will. Price it as a fou... Beginner 2 resources → How do I decide between charging a monthly subscription versus a one-time fee for my product? Subscriptions fit products people use continuously and get ongoing value from, one-time fees fit tools that deliver a discrete outcome and then ste... Intermediate 2 resources → How do I run a real pricing experiment to test a higher price without tanking my signups? Test the new price on new traffic only, hold your existing customers at their current rate, and watch conversion and revenue-per-visitor together, ... Advanced 3 resources → When does usage-based pricing beat a flat monthly plan, and how do I keep customers from fearing a surprise bill? Usage-based pricing wins when value scales with consumption and the customer can see the meter running (API calls, messages, compute), so their bil... Advanced 3 resources →

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