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Money, pricing & model

Pricing & packaging

Charge money. Charge more. Here's how.

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Am I charging too little for my product? Almost certainly yes, underpricing is the single most common startup pricing mistake. If nobody ever pushes back on your price, it's too low; you w... Beginner 3 resources → Should I put my prices on my website or hide them behind a 'contact sales' form? If you are selling to small teams or self-serve users, publish the price. Hiding it filters out exactly the buyers who wanted to move fast and pay ... Beginner 2 resources → How should I price my very first paying customers when I have no track record and the product is half-built? Charge a real number, not zero, even for a rough product, because a paying customer tells you far more than a free one ever will. Price it as a fou... Beginner 2 resources → Is a lifetime deal a smart way to get early cash, or am I mortgaging my future revenue? A lifetime deal buys short-term cash by selling your most valuable asset, recurring revenue, at a steep discount. It can make sense as a one-time l... Intermediate 2 resources → How do I decide between charging a monthly subscription versus a one-time fee for my product? Subscriptions fit products people use continuously and get ongoing value from, one-time fees fit tools that deliver a discrete outcome and then ste... Intermediate 2 resources → How do I set up an annual plan discount without training everyone to just wait for the cheaper option? Offer annual as the default and frame the monthly plan as the flexible, slightly pricier choice, rather than dangling annual as a discount you beg ... Intermediate 2 resources → How should I think about a free tier versus a free trial when I'm just trying to get people to pay? A free trial rushes people toward a paying decision, a free tier can let them settle in forever without ever converting. If your product shows valu... Intermediate 2 resources →
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