Public markets

The boring, proven default for your liquid money: low cost index funds and SIPs, and where picking your own stocks does and does not fit.

What founders use for public markets, ranked by how many answers lean on it.

  1. The market regulator own free investor-education portal: unbiased basics on investing, mutual funds, and avoiding scams, with... SEBI Guide SEBI Investor Education portal SEBI In 13 answers
  2. The mutual fund industry body investor corner: fund basics, NAVs, and how SIPs work, straight from the source. AMFI Guide AMFI: mutual fund investor resources AMFI In 5 answers
  3. The clearest, calmest case ever written for low cost index investing and leaving it alone. Global, but the mindset travels... jlcollinsnh.com Essay The Stock Series JL Collins In 4 answers
  4. The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder... The Psychology of Money Book The Psychology of Money Morgan Housel In 3 answers
  5. The canonical, no-hype reference on building a simple index portfolio and why costs and discipline beat cleverness. Bogleheads Guide Bogleheads: getting started Bogleheads In 3 answers
  6. A practical India-first reference for keeping personal and company finances (and their tax) cleanly separate. ClearTax Article ClearTax: personal and business tax guides ClearTax
  7. The India reference on short vs long term capital gains, holding periods, and rates for equity, funds, and property, so you... ClearTax Article Capital gains tax in India ClearTax

The questions

Index funds and SIPs 7

The boring default that quietly beats most active investors, and how to start.

Should I buy index funds or pick stocks? 4 → How do I actually start a SIP in India? 4 → My startup income is lumpy. How do I keep a SIP going? 4 → Should I pick a direct plan or a regular plan mutual fund? 4 → The market crashed and my SIP is deep in the red. Should I stop? 4 → All 7 questions in Index funds and SIPs →
Direct stocks and ETFs 6

When picking your own stocks makes sense for a founder, and when it is just a distraction.

I run a company. Should I even try to pick stocks? 3 → What's the difference between an index fund and an ETF? 3 → Do I need to worry about insider trading rules as a startup founder? 2 → How much of my money should ever sit in individual stocks? 3 → Should I buy stocks in my own industry since I understand it best? 3 → All 6 questions in Direct stocks and ETFs →
eChai Partner Brands The partnership →