D2C
The resources brand builders actually use.
Every guide, video, podcast, report and tool behind 482 answered questions on building a direct-to-consumer brand, in one place, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Intercom's Fin is the highest-cited AI agent for resolution rate at scale, and it works across email, chat, and WhatsApp, worth... Intercom Tool Fin AI Agent explained Intercom
- The fastest on-ramp from 'phone photo' to 'marketplace-ready listing image', background removal, AI backdrops, and... Photoroom Tool AI Product Photography to Boost Online Sales Photoroom
- Good for exactly one job: generating a high volume of on-brand ad variants fast so you can beat creative fatigue, pair it with... AdCreative.ai Tool AI Ad Creative Generator for High-Converting Ads AdCreative.ai
- Demand forecasting is the one AI category where ROI shows up directly in the P&L as avoided stockouts, ForesightAI... Cin7 Tool AI Sales & Inventory Forecasting Solutions | Cin7 ForesightAI Cin7
- One of the three big Indian WhatsApp Business Solution Providers D2C brands actually use for automated order updates,... AiSensy Tool WhatsApp Business API for E-commerce Growth AiSensy
- Real founders naming the specific tools and prompts they actually use daily, not a vendor listicle, the best gut-check against... Shopify Article How 12 Founders Are Using AI To Get Ahead (In Their Own Words) Shopify
- Explains the newest AI-ops shift that actually matters, ChatGPT now auto-generates shopping ads straight from your product... Passionfruit Article ChatGPT Product Feed Ads: 2026 Retailer Guide Passionfruit
- Lays out the actual automated-message sequences (order confirmation, dispatch, review request) Indian D2C brands run on... Trilliant Digital Article WhatsApp Business Marketing in India: AI Automation Strategies for D2C Brands to Increase Sales in 2026 Trilliant Digital
-
Video
E-Commerce Automation: Create Optimized Product Photos for Shopify, Instagram & TikTok Automatically
YouTube
- A real case study of a Shopify brand turning one phone photo into a full content kit with AI, good for hearing the workflow and... Apple Podcasts Podcast From Phone Photo to Full Content Kit: How Shopify Brands Are Using AI Product Photography and Video Apple Podcasts
- A weekly cadence keeps you aware of new AI tools without having to hunt for them yourself, better use of your time than... Beehiiv Newsletter AI for Ecommerce and Amazon Sellers Beehiiv
- Leans practical and implementable over hype, each issue is built to give you something you can apply to ads, listings, or ops... PPC Ninja Newsletter The AI for E-Commerce Newsletter PPC Ninja
- The official program page, read this before you apply, to see the actual eligibility, mentorship and benefits on offer rather... sell.amazon.in Article Propel Global Business Accelerator Amazon India
- Seeing which brands and categories actually got selected, and why, is a better gut-check for 'is my brand Propel-ready' than... aboutamazon.in Article Meet the 16 Startups Taking India to the World With Amazon's Propel Accelerator Amazon India
- Amazon's own aggregated data on what Indian exporters are actually selling and where, a decent proxy for category-level demand... sell.amazon.in Article Amazon Exports Digest 2025 Amazon India
-
Video
How To Export From India? Secrets from the Head of Amazon Global Selling India!
Amazon India (interview)
- A genuinely global (non-India-specific) view of Amazon's 20+ marketplaces and which ones sellers typically expand into next,... junglescout.com Article How to Sell on Amazon International Marketplaces Jungle Scout
- Covers the FBA-specific fulfillment options (FBA Export, remote fulfillment, Pan-European FBA) in more technical depth than... sellerlabs.com Article Amazon FBA International Expansion: How to Scale Globally in 2026 Seller Labs
-
Video
How to Sell Globally on Amazon (It's Easy)
youtube.com
- The official step-by-step for the registration flow itself, OTP verification, business-type selection, store name, useful to... sell.amazon.in Article How to Create a Seller Account to Start Your Business on Amazon.in Amazon
- GST is the single most common blocker for first-time Amazon India sellers; this is the official walk-through of getting a GSTIN... sell.amazon.in Article GST Registration Guide | How to Register for GST Amazon
- A complementary explainer to Jungle Scout's, good to read both since the two leading Amazon tool vendors emphasise slightly... Helium 10 Article What Is the Amazon Buy Box? Helium 10
- A useful stats roundup to sanity-check your own seller performance and CPC trends against the wider Amazon seller base, treat... novadata.io Article Amazon Seller Statistics: Key Data Points Nova
- The fastest way to break a naming brainstorm block, with real-time domain availability checks built in so you're not falling in... Namelix Tool Namelix - Business Name Generator (AI-Powered) Namelix
Playbooks
A goal, and the route through it a step at a time.
Pick what to sell
Choose a category you can win and a product people actually want.
Launch your D2C brand
From a product idea to your first orders: pick what to sell, make it, put up a store, and open the doors.
Find a manufacturer in India
Find a factory, sample it, and place a first order you can trust.
Develop and package your product
Turn a sample into a product, packaging, and a cost you can price around.
Build your online store
A store that looks real, loads fast, and takes payments and COD.
Turn store traffic into orders
Fix the leaks: conversion, product pages, and the right apps.
Get GST-ready and compliant
Register, get GST-ready across states, and clear the licenses you need to sell.
Protect your brand and IP
Trademark your name, fight counterfeits, and handle customer data right.
Build a prelaunch audience
Gather an audience that's ready to buy before you open the doors.
Get your first 100 orders
The scrappy, unscalable work of going from zero to a hundred paying customers.
Grow with influencers and UGC
Seed creators, run UGC, and turn affiliates into a channel.
Run profitable ads
Meta, Google, and creatives that actually return, and scale without breaking your numbers.
Grow organically with SEO and content
Compound free traffic with SEO, content, and earned press.
Retain and bring buyers back
Email, WhatsApp, and loyalty that turn one order into many.
Make money on every order
Know your costs, price for value, and make sure the unit economics actually work.
Sell everywhere
Amazon, quick commerce, ONDC, and offline retail: win every shelf, not just your own.
Master fulfillment and CX
Inventory, shipping, returns, and support that create repeat buyers, not tickets.
Go global, cross-border
Where to sell abroad first, and how to ship and get paid across borders.
Raise funding for your brand
Know your numbers, weigh the options, and find the right investors and grants.
Scale past 1 crore
What breaks at each level, the operations to hold it together, and the money to fund the next.
The questions brand builders start with
I want to build a D2C brand but I haven't picked a product yet. How do I actually decide what to sell?
Don't start from 'what's trending', start from the overlap of a real, repeat problem you understand, a customer you can reach affordably, and margi...
How many pre-orders or sign-ups actually prove people will pay, versus just being polite interest?
Clicks and "interested" DMs are free to give and mean almost nothing - the real signal is money or a firm written commitment changing hands before ...
How do I actually find a manufacturer to make my product in India?
Start with a one-page spec sheet so every factory quotes the same thing, then work three channels in parallel: B2B directories like IndiaMART and T...
Shopify or WooCommerce for my first store in India?
For a first D2C store in India, default to Shopify unless you already know WordPress cold or need heavy content/SEO customization from day one. Sho...
Built for the Indian market
634 of our resources are tagged for India: GST and compliance, finding manufacturers, marketplaces and quick commerce, ONDC, RTO and COD, and cross-border export.
Questions for what you sell
Questions for your situation
eChai Partner Brands
The partnership →