Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Use these as a starting structure, not a script to copy and paste to a thousand people, since that second use is exactly the... HubSpot Template · 15 min read · Starting Up 22 Best B2B Cold Email Templates to Get Your Leads' Attention HubSpot
2. A ready-made template for drafting a comparable, reusable question set across every interview, which matters because you can... Notion Template · Starting Up Customer Interview Question Generator Notion
3. When your personal network and community outreach genuinely run dry, this is the paid fallback: a recruiting panel of people... userinterviews.com Tool · Starting Up User Interviews userinterviews.com
4. A ready-to-use script and structure for the five-act interview, so you're not writing your test flow from scratch. Having the... Design Sprint Kit (Google) Template · Starting Up Conduct a 5-Act Interview Design Sprint Kit (Google)
5. A simple tool for a narrow but useful version of unbiased reaction testing: show someone a screen for five seconds, then ask... Lyssna Tool · Starting Up Five Second Testing Lyssna
6. This Notion template turns the Mom Test's rules into a fill in the blank interview and synthesis workflow, which is useful once... Mari Luukkainen Template · Starting Up Master Customer Interviews with a Mom Test-Based Notion Template for Startups Mari Luukkainen
7. The switch interview technique here is the deepest version of the live conversation approach: instead of asking what someone... jobstobedone.org Tool · Starting Up Jobs-to-be-Done: The Switch Interview Bob Moesta and Chris Spiek
8. A free AI notetaker that records, transcribes, and summarizes your calls so you are not scrambling to write notes while also... Fathom Tool · Starting Up Fathom Fathom
9. A ready made, Mom Test style script you can use as is instead of writing your own from scratch, which removes the improvising... Ideaproof Template · Starting Up Customer Interview Script Template Ideaproof
10. A free one page canvas built specifically to map what someone was doing before your product, their old solution or workaround,... LeanStack Template · Starting Up The Customer Forces Canvas (Updated) Ash Maurya
11. This worksheet is built for exactly your situation: choosing one narrow persona to start with when you could plausibly serve... reifyworks.com Template · Starting Up The Initial Ideal Customer Profile (IICP) Worksheet Reify
12. This blueprint walks through analyzing your existing customer base with a structured framework to find the patterns that signal... Winning by Design Template · Starting Up How to Uncover Your ICP Winning by Design
13. A practical, runnable four-question survey you can send your current audience this week to find out, empirically, whether they... SurveyMonkey Tool · 10 min read · Starting Up How To Use The Van Westendorp Price Sensitivity Meter SurveyMonkey
14. Dovetail's own pricing page: Bronze is $4,800 a year for up to 5 users, with AI credits at 15 cents each; Gold has a 30-day... dovetail.com Tool · Starting Up Dovetail pricing Dovetail
15. Looppanel's own pricing page: Pro is $49 a month or $540 a year for one researcher; Team is $395 a month. looppanel.com Tool · Starting Up Looppanel pricing Looppanel
16. Condens's own pricing page: Lite from EUR 15 a month or EUR 165 a year for one contributor, with a 15-day trial. condens.io Tool · Starting Up Condens pricing Condens
17. Instantly's own pricing page. The Growth outreach plan is $47 a month with unlimited email accounts and warm-up; lead-database... instantly.ai Tool · Starting Up Instantly pricing Instantly
18. Smartlead's own pricing page. Base is $39 a month for 2,000 contacts and 6,000 sends; Pro is $94 a month. smartlead.ai Tool · Starting Up Smartlead pricing Smartlead
19. Lemlist's own pricing page. The Email plan is $55 a month billed yearly ($69 monthly) for up to 50,000 emails a month;... lemlist.com Tool · Starting Up lemlist pricing lemlist
20. Woodpecker's own pricing page, which shows rupee prices from India. Email outreach starts at Rs 3,700 a month and the email... woodpecker.co Tool · Starting Up Woodpecker pricing Woodpecker
21. Google's public record of ads by advertiser across Search, YouTube and Display, searchable by company name. adstransparency.google.com Tool · Starting Up Google Ads Transparency Center Google
22. The archive of past versions of websites. Compare a competitor's homepage and pricing page over time to see how their... web.archive.org Tool · Starting Up Internet Archive Wayback Machine Internet Archive
23. Discord's page for running a community server: channels, roles, events and moderation tools, free to set up. discord.com Tool · Starting Up Discord for communities Discord
24. Skool's own pricing page: Hobby $9 a month and Pro $99 a month, both with unlimited members and courses. skool.com Tool · Starting Up Skool pricing Skool

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