Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- When your spreadsheet starts breaking (you are chasing invoices, guessing at GST, or dreading month-end) Zoho Books is the most... Zoho Books Tool · Free plan, paid tiers from about Rs 899/month · Starting Up Zoho Books Free Accounting Software for Small Businesses in India Zoho In 3 answers
- A free, no-signup calculator that forces you and your co-founder to actually weigh the inputs (idea, roles, who is full time,... Foundrs Tool · ~10 minutes to work through · Starting Up Foundrs Co-Founder Equity Calculator Foundrs In 3 answers
- You do not want to build a three-year model from a blank sheet, and you also do not want a generic one-size template that does... Forecastr Template · 12 templates, make a copy and fill in · Starting Up Forecastr Free Startup Financial Model Templates (Excel and Google Sheets) Forecastr In 3 answers
- This is the fastest in-person on-ramp for The Anywhere Founder who has no co-founder and no ready-made peer group. Headstart is... Headstart Tool · Ongoing community, chapters in 30+ cities · Starting Up Headstart Network: India's largest grassroots founder community Headstart Network Foundation In 3 answers
- A free one-page template for capturing what you actually learned from a single interview, so the insight does not evaporate. It... Product Talk Template · 1-page template · Starting Up The Interview Snapshot template Teresa Torres In 3 answers
- When you cannot easily reach users, cheap tests can substitute for some of the hard questions, and pretotyping gives you the... Pretotyping.org Tool · Starting Up Pretotype It: Make Sure You Are Building the Right It Alberto Savoia In 3 answers
- When you need to reach the active or influential people in your niche cold, this helps you build a targeted list and find their... Apollo.io Tool · Starting Up Apollo.io Apollo.io In 3 answers
- The one thing you cannot outsource is staying on top of your first conversations, and this is a free CRM that lives inside... streak.com Tool · Starting Up Streak CRM for Gmail Streak In 3 answers
- If your customers run their business on WhatsApp, being reachable there yourself is the point. The free Business app gives you... Meta / WhatsApp (Google Play) Tool · Free app · Starting Up WhatsApp Business app WhatsApp In 3 answers
- This playbook helps you name the single metric that represents the value your product delivers, plus the few inputs that move... Amplitude Template · Guide (PDF) · Starting Up The North Star Playbook Amplitude In 3 answers
- An interactive page that improves an ugly wall of text step by step in front of you, so you feel exactly which changes matter... jgthms.com Tool · 4 min interactive · Starting Up Web Design in 4 Minutes Jeremy Thomas In 3 answers
- This is the submissions layer. Tally gives you unlimited forms and responses for free, so people can add themselves to your... Tally Tool · Starting Up Tally Tally In 3 answers
- A crisp, opinionated set of principles for building software: work in cycles, say no to busy work, keep momentum, and let the... Linear Tool · Reference site · Starting Up Linear Method: Practices for building Linear In 3 answers
- A ready to use version of the 40 percent very disappointed survey, so you can measure real attachment instead of guessing from... LearningLoop Template · quick setup · Starting Up Sean Ellis Product-Market Fit Survey Sean Ellis (framework) In 3 answers
- If ONDC is your opening, this is the primary source for how the network actually works and how to join it, including... ONDC Tool · Starting Up ONDC (official network) ONDC In 3 answers
- A short, practical guide you can lift straight into your own process: how many times to follow up, what to say at each touch,... Close Template · Starting Up The Follow Up Formula Steli Efti In 3 answers
- Sethi has spent years publicly refining cold outreach scripts and testing subject lines with real recipients, and this collects... Ramit Sethi Template · Starting Up 50 Proven Email Scripts Ramit Sethi In 3 answers
- A short form that produces a starter interview script tailored to your product, built on the same rules as Wilcox's videos... Customer Development Labs Tool · Starting Up Customer Interview Script Generator Justin Wilcox In 3 answers
- Slack's own pricing page in rupees: the free plan keeps 90 days of message history; paid plans are priced per member, which... slack.com Tool · Starting Up Slack pricing Slack In 3 answers
- Hostinger's drag-and-drop builder with AI tools, priced in rupees for India. The page lists the starter plan at ₹139 a month on... hostinger.com Tool · Starting Up Hostinger Website Builder (India pricing) Hostinger In 3 answers
- A course and digital-product platform popular with Indian creators. The page lists Launch at ₹24,999 a year plus a 10%... graphy.com Tool · Starting Up Graphy pricing Graphy In 3 answers
- A leading global course platform. The page lists Starter at $39 a month with a 7.5% transaction fee, Builder at $89 a month... teachable.com Tool · Starting Up Teachable pricing Teachable In 3 answers
- A course platform built for course businesses that want commerce tools from day one. The page lists Start at $109 a month or... thinkific.com Tool · Starting Up Thinkific pricing Thinkific In 3 answers
- A quick screen-and-camera recorder. The page lists a free Starter plan with up to 25 videos and 5-minute recordings, enough for... loom.com Tool · Starting Up Loom pricing Loom (Atlassian) In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →