Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. When your spreadsheet starts breaking (you are chasing invoices, guessing at GST, or dreading month-end) Zoho Books is the most... Zoho Books Tool · Free plan, paid tiers from about Rs 899/month · Starting Up Zoho Books Free Accounting Software for Small Businesses in India Zoho In 3 answers
  2. A free, no-signup calculator that forces you and your co-founder to actually weigh the inputs (idea, roles, who is full time,... Foundrs Tool · ~10 minutes to work through · Starting Up Foundrs Co-Founder Equity Calculator Foundrs In 3 answers
  3. You do not want to build a three-year model from a blank sheet, and you also do not want a generic one-size template that does... Forecastr Template · 12 templates, make a copy and fill in · Starting Up Forecastr Free Startup Financial Model Templates (Excel and Google Sheets) Forecastr In 3 answers
  4. This is the fastest in-person on-ramp for The Anywhere Founder who has no co-founder and no ready-made peer group. Headstart is... Headstart Tool · Ongoing community, chapters in 30+ cities · Starting Up Headstart Network: India's largest grassroots founder community Headstart Network Foundation In 3 answers
  5. A free one-page template for capturing what you actually learned from a single interview, so the insight does not evaporate. It... Product Talk Template · 1-page template · Starting Up The Interview Snapshot template Teresa Torres In 3 answers
  6. When you cannot easily reach users, cheap tests can substitute for some of the hard questions, and pretotyping gives you the... Pretotyping.org Tool · Starting Up Pretotype It: Make Sure You Are Building the Right It Alberto Savoia In 3 answers
  7. When you need to reach the active or influential people in your niche cold, this helps you build a targeted list and find their... Apollo.io Tool · Starting Up Apollo.io Apollo.io In 3 answers
  8. The one thing you cannot outsource is staying on top of your first conversations, and this is a free CRM that lives inside... streak.com Tool · Starting Up Streak CRM for Gmail Streak In 3 answers
  9. If your customers run their business on WhatsApp, being reachable there yourself is the point. The free Business app gives you... Meta / WhatsApp (Google Play) Tool · Free app · Starting Up WhatsApp Business app WhatsApp In 3 answers
  10. This playbook helps you name the single metric that represents the value your product delivers, plus the few inputs that move... Amplitude Template · Guide (PDF) · Starting Up The North Star Playbook Amplitude In 3 answers
  11. An interactive page that improves an ugly wall of text step by step in front of you, so you feel exactly which changes matter... jgthms.com Tool · 4 min interactive · Starting Up Web Design in 4 Minutes Jeremy Thomas In 3 answers
  12. This is the submissions layer. Tally gives you unlimited forms and responses for free, so people can add themselves to your... Tally Tool · Starting Up Tally Tally In 3 answers
  13. A crisp, opinionated set of principles for building software: work in cycles, say no to busy work, keep momentum, and let the... Linear Tool · Reference site · Starting Up Linear Method: Practices for building Linear In 3 answers
  14. A ready to use version of the 40 percent very disappointed survey, so you can measure real attachment instead of guessing from... LearningLoop Template · quick setup · Starting Up Sean Ellis Product-Market Fit Survey Sean Ellis (framework) In 3 answers
  15. If ONDC is your opening, this is the primary source for how the network actually works and how to join it, including... ONDC Tool · Starting Up ONDC (official network) ONDC In 3 answers
  16. A short, practical guide you can lift straight into your own process: how many times to follow up, what to say at each touch,... Close Template · Starting Up The Follow Up Formula Steli Efti In 3 answers
  17. Sethi has spent years publicly refining cold outreach scripts and testing subject lines with real recipients, and this collects... Ramit Sethi Template · Starting Up 50 Proven Email Scripts Ramit Sethi In 3 answers
  18. A short form that produces a starter interview script tailored to your product, built on the same rules as Wilcox's videos... Customer Development Labs Tool · Starting Up Customer Interview Script Generator Justin Wilcox In 3 answers
  19. Slack's own pricing page in rupees: the free plan keeps 90 days of message history; paid plans are priced per member, which... slack.com Tool · Starting Up Slack pricing Slack In 3 answers
  20. Hostinger's drag-and-drop builder with AI tools, priced in rupees for India. The page lists the starter plan at ₹139 a month on... hostinger.com Tool · Starting Up Hostinger Website Builder (India pricing) Hostinger In 3 answers
  21. A course and digital-product platform popular with Indian creators. The page lists Launch at ₹24,999 a year plus a 10%... graphy.com Tool · Starting Up Graphy pricing Graphy In 3 answers
  22. A leading global course platform. The page lists Starter at $39 a month with a 7.5% transaction fee, Builder at $89 a month... teachable.com Tool · Starting Up Teachable pricing Teachable In 3 answers
  23. A course platform built for course businesses that want commerce tools from day one. The page lists Start at $109 a month or... thinkific.com Tool · Starting Up Thinkific pricing Thinkific In 3 answers
  24. A quick screen-and-camera recorder. The page lists a free Starter plan with up to 25 videos and 5-minute recordings, enough for... loom.com Tool · Starting Up Loom pricing Loom (Atlassian) In 3 answers

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