Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A compact stat sheet built from Woodpecker's own send data across many campaigns, showing that adding even one follow-up lifts... Woodpecker Article · Starting Up These Stats Prove The Importance of Follow-up Emails Margaret Sikora
2. A clear-headed synthesis of the various industry numbers (the classic 80/5 stat that 80% of sales need about five touches, plus... Nutshell Article · Starting Up How Many Follow-Up Emails Should You Send? Nutshell
3. Barry documents, with real numbers, how he grew ConvertKit through direct outreach and relentless follow-up rather than a... nathanbarry.com Essay · Starting Up Direct Sales for Bootstrapped SaaS Startups: from $1,300 to $725,000 MRR Nathan Barry
4. A real, specific account of the actual cold email that got a company its first paying customers before it even had a name or a... Indie Hackers Thread · Starting Up The cold email that started a $100M/yr company Indie Hackers
5. Video · Starting Up How To Cold Email Clients (WINNING Cold Email Templates) Alex Berman
6. A direct, practical comparison of the two channels this exact question is about, including what each is better suited for and... Cleverly Article · Starting Up Cold Email vs. LinkedIn Outreach: What Gets Better Results? Cleverly
7. A practical library of short LinkedIn opening messages organized by scenario, which you can adapt instead of guessing at tone... Sales Bread Template · Starting Up 37 Best LinkedIn Cold Message Templates That Get Replies Sales Bread
8. A free five-day email course covering the whole cold email process end to end: defining who to target, finding accurate contact... Hunter.io Course · 5 days · Starting Up Hunter's Cold Email Course Hunter.io
9. A tool built specifically around sequencing cold email and LinkedIn touches together, which matches the exact combine-them... lemlist.com Tool · Starting Up lemlist lemlist.com
10. Merge's founders sent hundreds of cold emails over six months, not to pitch but to understand who actually had the integrations... First Round Review Article · Starting Up Merge's Path to Product-Market Fit: The Importance of Founder-led Sales First Round Review
11. Video · Starting Up How To Get Clients Through LinkedIn Cold Outreach Patrick Dang
12. LinkedIn is where most B2B founders will actually find the named individuals who match their ICP, and Sales Navigator's filters... LinkedIn Tool · Starting Up LinkedIn Sales Navigator LinkedIn
13. Video · ~15 min · Starting Up How To Build A Lead List For Cold Email Alex Berman
14. Steli Efti built Close after running outsourced sales for over 200 venture backed startups, so this guide is written by someone... startupsalesguide.com Article · 20 min read · Starting Up Steli Efti's Ultimate Startup Guide To Outbound Sales Steli Efti
15. Close is a sales CRM built by working sales leaders, and this piece (reviewed by co-founder Steli Efti) draws the line between... Close Article · Starting Up 17 Best Cold Email Subject Lines for Higher Open Rates Kimberlee Meier
16. Braun sells cold email coaching for a living and this is his most-shared list, twenty-eight real subject lines with the... LinkedIn (Josh Braun) Thread · Starting Up 28 Cold Email Subject Lines That Get Opened Josh Braun
17. This one breaks the mechanics down further than the 28-line list, naming distinct patterns like the problem-focused question,... Josh Braun Article · Starting Up 9 Subject Lines That Motivated Prospects to Open Your Cold Email Josh Braun
18. This is the actual data behind one of the rules founders lean on: Boomerang analyzed over 300,000 emails and found all-caps... Boomerang Article · Starting Up The One Thing You Should Never Do In An Email Subject (Based on Data) Brendan G.
19. This is the source for the word-count guidance worth knowing before you draft. Boomerang's data, drawn from roughly 40 million... Boomerang Article · Starting Up 7 Tips for Getting More Responses to Your Emails (With Data!) Boomerang
20. Written for the exact founders who are about to cold email investors, so the advice is calibrated to your actual reader:... Hustle Fund (The Founder Playbook) Article · Starting Up Write Better Subject Lines Hustle Fund (The Founder Playbook)
21. A large, organized reference bank when you want more raw examples to riff on than the individual essays above give you. It is... Hunter.io Article · Starting Up 89 Effective Cold Email Subject Lines & How to Craft Them Hunter.io
22. Video · Starting Up 50+ Cold Email Subject Lines To Test (Free Download) Alex Berman
23. A free, instant way to sanity-check a draft subject line against length, clarity, and tone before you send it, useful as a... CoSchedule Tool · Starting Up Email Subject Line Analyzer CoSchedule
24. A solo founder's first-hand accounting of what actually moved the needle after hundreds of real sends, useful because it... Indie Hackers Thread · Starting Up 800+ Cold Emails Later: Here's What Actually Moves the Needle Indie Hackers

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