Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Written by a Meta ads agency specifically around this exact symptom, it lays out an 11-step sequence (objective,... GrowXme Article · D2C Why Meta Ads Get Clicks But No Sales? 7 Solutions That Work GrowXme
  2. Directly addresses why an India-based founder's dashboard ROAS lies: 50-70% of orders being COD with 20-30% return or failed... DigiSuggest Article · D2C Low ROAS on Meta Ads? What Ecommerce Brands Miss in India DigiSuggest
  3. A rare piece connecting ASCI and Consumer Protection (E-Commerce) Rules 2020 compliance to actual conversion economics, with a... Wittelsbach Article · D2C COD Policy + Meta Ad Copy: What Indian D2C Brands Can Promise Wittelsbach
  4. Names the specific India traps (Audience Network placements delivering cheap near-zero-intent impressions, premature tier-3... Wittelsbach Article · D2C Why Is My Meta Reach Up but Sales Flat: The Quality-of-Reach Diagnostic for D2C Wittelsbach
  5. A practical, no-code checklist for the trust-signal gap that shows up specifically on new Indian D2C stores where cold Meta... Shopify India Article · D2C 5 Types of Trust Badges That Boost Conversion Shopify
  6. Worth checking as a boring, overlooked killer: a slow or failing UPI/payment integration at the last checkout step silently... Razorpay Tool · D2C UPI Payment Gateway in India Razorpay
  7. Tally's step-by-step guide, written in September 2025, to what a manufacturer or retailer had to change on MRPs, labels and... Tally Solutions Article · D2C GST Rate Revision & MRP Relabeling: Step-by-Step Guide and Key Actions Anand Pauranaa
  8. The public broadcaster's report of the government's 9 September 2025 decision letting brands correct MRPs on unsold stock after... News On AIR (Prasar Bharati) Article · D2C Govt Allows Revision of MRP on Unsold Stock Until December 31 After GST Change News On AIR
  9. Inc42's July 2025 analysis of Blinkit's move from a marketplace to buying stock from brands, and what that does to the... Inc42 Article · D2C Blinkit Inventory Model: A Cure For The Cash Burn Problem? Lokesh Choudhary
  10. ThePrint's June 2025 look at ONDC's numbers three years in: where orders grew, where they fell, and what the cut in incentives... ThePrint Article · D2C Three yrs since launch, govt-backed e-commerce network ONDC is a tortoise running with the hares Udit Bubna
  11. OpenAI's developer guide to the structured product feed merchants share so ChatGPT can show their products with accurate... OpenAI for Developers Article · D2C Product Feeds in ChatGPT: Get Started OpenAI
  12. Inc42's August 2026 report on ChatGPT ads arriving in India: who sees them, how they are labelled, and when brands could buy... Inc42 Article · D2C OpenAI Rolls Out ChatGPT Ads In India Shrishti Bisht
  13. Google's help page on which campaigns can show ads inside AI Overviews and AI Mode, and in which countries and languages. Google Ads Help Article · D2C About Ads in AI-Powered Experiences in Google Search Google
  14. A September 2026 review by lawyers at Lex Consult of the dark-pattern cases the Central Consumer Protection Authority has acted... Bar & Bench Article · D2C From nudge to notice: What India's dark pattern orders mean for digital business Naresh Pareek, Abhishek Nair and Shravan Kalluri
  15. Storyboard18's June 2025 report on the consumer authority's advisory asking e-commerce platforms to audit their own interfaces... Storyboard18 Article · D2C CCPA warns e-comm firms over 'dark patterns'; self-audit within 3 months Storyboard18
  16. A plain explainer, published on the Vidhi Centre for Legal Policy's blog, of the Central Consumer Protection Authority's 2023... Vidhi Centre for Legal Policy Article · D2C From Trickery to Transparency: India's New Guidelines on Dark Patterns Ayushi Srivastava and Manu Jalaj
  17. An FAQ from one of India's largest staffing companies on what the four labour codes, in force from 21 November 2025, change for... TeamLease Article · D2C New Labour Laws 2025: Complete FAQ for Employers & Employees TeamLease
  18. Taxmann's September 2026 analysis of what the Code on Social Security asks of platforms that use gig and platform workers, and... Taxmann Article · D2C Aggregator Obligations under Code on Social Security 2020: Contribution and Registration Taxmann Research & Editorial Team
  19. An August 2026 summary of Tracxn's count of Indian D2C funding, IPOs and acquisitions since 2021, with the buyers behind the... Franchise India Article · D2C $6B Raised. 15 IPOs. 105 Acquisitions. Is India's D2C Market Entering Its Exit Era? TFW Bureau
  20. Meta's own rules for who may tag products and run a shop on Instagram and Facebook: the profile must represent a business with... facebook.com Article · 5 min · D2C Commerce eligibility requirements (selling on Facebook and Instagram) Meta
  21. Meta's list of where Shops work. India sits in the group with the full Shops and Shops ads experience in open beta, which is... facebook.com Article · 3 min · D2C Supported countries for Shops on Facebook and Instagram Meta
  22. Shopify's 2026 guide to selling on Instagram, from setting up a professional account and product tags to Reels, Stories,... shopify.com Article · 12 min · D2C How to Sell on Instagram: 8 Strategies for 2026 Shopify
  23. Video · 15 min · D2C How to Sell Products on Instagram in 2026, Step by Step (Hindi) The Digital School by Prakash
  24. Instagram's own explanation of how Feed, Stories, Explore and Reels are ranked, written by the head of Instagram. The Reels... about.instagram.com Article · 12 min · D2C Instagram Ranking Explained Adam Mosseri, Instagram

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