Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Lays out exactly what breaks in sales, marketing, onboarding and cost structure when you move segment in either direction,... Kalungi Article · 12 min read · GTM Should You Go Upmarket or Downmarket? What Actually Changes in Your GTM When You Do Cris S. Cubero
2. Kellogg's framing, that the ICP begins as a founder hypothesis and should end as a regression on renewal, expansion and win... Kellblog Essay · 9 min read · GTM Your ICP Starts as an Aspiration and Becomes a Regression Dave Kellogg
3. The build guide: weighted dimensions, negative signals that subtract points, and score bands that decide routing. It is the... Understory Article · 15 min read · GTM ICP Scoring Rubric Examples for B2B SaaS Teams Naufal Nugroho
4. Indian founders comparing notes on launching in Southeast Asia, where technical maturity and buyer behaviour differ country by... SaaSBoomi Article · 12 min read · GTM Southeast Asia Expansion Playbook for Founders Looking to Launch a New Geo SaaSBoomi
5. Explains why the category word next to your name does more work than the name itself: call yourself email and you inherit... aprildunford.com Article · 8 min read · GTM Don't let Customers Decide What Your Product Is April Dunford
6. A practical checklist for the mechanical parts of naming: trademark and domain screening, pronounceability, cultural checks... Stripe Article · 14 min read · GTM How to Pick a Name For Your Startup: An In-Depth guide Stripe
7. Gives you the four-part structure for positioning against an alternative (what they use now, what is wrong with it, your... Growth Unhinged Newsletter · 12 min read · GTM How to differentiate your product Anthony Pierri
8. The actual method: which five dimensions to score, the open questions that get useful answers, and why you test section by... Wynter Article · 13 min read · GTM What is Message Testing in Marketing and How To Do It Peep Laja
9. Zoho bundling dozens of apps into one subscription, priced at Rs 1,000 per employee per month in India, is the opposite bet to... CIOL Article · 5 min read · GTM Zoho unveils bundled business app suite Zoho One CIOL Writers
10. Concrete about what changes for the Gulf beyond translation: Arabic and right to left support, dialect differences between... Zoho Blog Article · 10 min read · GTM Localization Strategies for SaaS Products in the Middle East Market Mary Nyambura
11. A reminder that your India message may need to change language before it changes argument, with Jio and Zomato as examples and... Medianews4u Article · 8 min read · GTM The Rise of Vernacular Marketing: Connecting with Bharat Beyond English Yasin Hamidani
12. Built on 2.5 million recorded sales conversations, this is the evidence that most no-decision losses are fear of getting it... jolteffect.com Book · 240 pages · GTM The JOLT Effect: How High Performers Overcome Customer Indecision Matthew Dixon and Ted McKenna
13. The free summary that separates status quo bias from indecision and gives you the four moves for the second one, including... Challenger Article · 9 min read · GTM How to Overcome Customer Indecision Using the JOLT Effect Approach Challenger
14. A short, practical take on changing the business case you lead with (close more deals becomes reduce operating cost) without... Dawn Capital Article · 9 min read · GTM How B2B SaaS startups can reposition now to win Henry Mason
15. The readable version of the report above, with the 55 percent phone, 30 percent LinkedIn, 15 percent email activity ratio... Cognism Article · 14 min read · GTM 5 Steps to a Winning Outbound Strategy in 2026 Sam Gocher
16. 231,818 cold emails scored for quality and then matched to reply rates, broken out by seniority and department. It is the best... Lavender Report · 20 min read · GTM The Cold Email Benchmark Report Will Allred
17. Built on over a million executive sales cycles, and it answers the timing question specifically: win rates drop about 6 percent... Gong Article · 12 min read · GTM When (and how) to multi-thread when selling to executives Dan Morgese
18. Shows the specific places AI earns its keep in outbound (closed-lost re-engagement, champion job-change tracking,... Growth Unhinged Newsletter · 15 min read · GTM The best AI-native GTM plays you're not running Kyle Poyar and Brendan Short
19. A full walkthrough of the artefact you need before you hire rep three: the 30 day multi-channel sequence, the openers, the... 30 Minutes to President's Club Video · 60 min watch · GTM How to Build Your Outbound Process From Scratch Nick Cegelski and Armand Farrokh
20. Chargebee's Krish Subramanian and Accel's Shekhar Kirani on what the India cost and talent advantage really buys you when you... SeedToScale (Accel India) Podcast · 45 min listen · GTM Building SaaS Business Out of India for the Global Market Shekhar Kirani, Krish Subramanian and Anand Daniel
21. The clearest short statement of what changed: from ABM owned by marketing to account-based everything driven by shared signals,... Pocus Article · 12 min read · GTM The new account-based playbook with Kyle Poyar (Growth Unhinged) Kyle Poyar
22. The build order, stage by stage: TAM and stakeholder mapping, account research, CRM cleanup and enrichment, then signal... Growth Unhinged Newsletter · 20 min read · GTM How to build a modern ABM engine Dan Rosenthal
23. The whole framework on one page: context-first openers, the problem proposition, and the Mr Miyagi method for objections. If... 30 Minutes to President's Club Article · 15 min read · GTM The Ultimate 30MPC Cold Calling Framework Armand Farrokh
24. Eighteen objections with actual talk tracks, thirty one audio clips so you can hear the tone rather than guess at it, and... 30 Minutes to President's Club Book · 260 pages · GTM Cold Calling Sucks (And That's Why It Works) Armand Farrokh and Nick Cegelski

Show the next 24