Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A word-for-word script showing the six moves (permission, verification, context, problem, labelling, poke) on a real product.... joshbraun.com Template · 5 min read · GTM Poke the Bear Cold Call Script Josh Braun
2. Twenty five tactics from someone who did it over five years and shows his own numbers, including the deflating and useful... Growth Unhinged Newsletter · 18 min read · GTM How to grow your B2B newsletter Kyle Poyar
3. First Round built a half-million-reader publication with a two person team, so their curation is worth more than most agency... First Round Review Article · 20 min read · GTM Our 6 Must Reads on Content Marketing First Round Staff
4. The clearest Indian proof that a show can become a business: Siddhartha Ahluwalia's founder interview podcast built the... IndianWeb2 Article · 5 min read · GTM Hosts of 100x Entrepreneur Podcast (now The Neon Show) Launches New $25 Million Fund for B2B SaaS Startups IndianWeb2 Desk
5. Gives you the numbers before you commit: 20,000 to 50,000 dollars a month to test properly at seed to Series A, roughly 90... GTMnow (GTMfund) Newsletter · 20 min read · GTM The 0 to 1 Guide to Paid Media Rex Gelb
6. The operating detail most event advice skips: group sizes per format, an actual 12 week run sheet from account list to 30 day... Vendelux Article · 20 min read · GTM Field Marketing in 2026: The B2B Playbook for Regional Pipeline Stefan Deeran
7. A snapshot of how Indian SaaS built its gathering habit: founder-run, pay-it-forward, with people like Girish Mathrubootham and... Inc42 Article · 5 min read · GTM SaaSBOOMi Looks To Strengthen SaaS Community With Awards For Indian Startups Kritti Bhalla
8. The single most quotable attribution finding we know of: across 620 declared-intent conversions and 21.5 million dollars of... Refine Labs Report · 12 min read · GTM Refine Labs Study Confirms Measurement Gap in Software-Based Attribution & Releases Hybrid Attribution Framework Refine Labs
9. The other half of the answer: how to actually find out whether a channel caused anything, using holdouts, geo tests and lift... Supermetrics Article · 16 min read · GTM Incrementality Testing: The Only Guide You Need Olivia Kory and Erkki Paunonen
10. The origin story with the awkward parts left in: a side project on the Chrome Web Store, adoption arriving from countries they... Inc42 Article · 8 min read · GTM Postman's Ankit Sobti On Going From Zero To 500K Users Before Launch Bhumika Khatri
11. A careful Indian teardown of the open source route to community-led growth: GitHub stars to contributors to Fortune 500 buyers,... A Junior VC Article · 20 min read · GTM Can Hasura's APIs Link the World's Data? Aviral Bhatnagar and team
12. The most honest piece written on devrel accountability, by someone who did the job. It splits devrel into community, content... swyx.io Essay · 18 min read · GTM Measuring Developer Relations swyx
13. Three outbound plays a developer would genuinely welcome: find and report a bug in their open source repo, read their terms of... Hypergrowth Partners Playbooks Article · 15 min read · GTM Mastering Developer-Led Outbound Martin Gontovnikas and Matteo Tittarelli
14. The scale-up half of the Postman story, including the world's largest API community with 75,000 public APIs shared, and Asthana... Forbes India Article · 12 min read · GTM Abhinav Asthana and Postman: Putting India on the global tech map Harichandan Arakali
15. Hasura's own account of the two hardest transitions in developer-led growth: moving from a project people like to a product... Inc42 Academy Video · 60 min watch · GTM How Hasura Built India's First Open Source Unicorn Inc42 Academy
16. Twenty four minutes on what building an audience from India actually looked like: started in 2018 knowing nothing about... The Neon Show Podcast · 24 min listen · GTM Podcasting to Investing: breakdown of our journey Nansi Mishra and Siddhartha Ahluwalia
17. Two former Freshworks leaders discovered their content was fine and their distribution was missing, and built Highperformr off... Inc42 Article · 8 min read · GTM How These Ex-Freshworks Executives Are Rewriting Rules Of Content Distribution Pooja Yadav
18. It walks through the eight clauses that redlines actually land on (liability, indemnity, DPA, payment terms, auto renewal,... Common Paper Article · 12 min read · GTM What goes into a SaaS contract playbook Jake Stein
19. Sets your expectations honestly for the first security review you ever face: the certificate does not make the questions go... Compass IT Compliance Article · 9 min read · GTM Does SOC 2 Reduce Security Questionnaires, or Just Change Them? Derek Boczenowski
20. Most champion advice stops at identify. This one is about the harder half, arming them: mapping the internal buying process,... Dock Article · 14 min read · GTM How to empower your buyer champion (to win you the sale) The Dock Team
21. Gives you the four behavioural tests for a real champion (they repeat your questions to colleagues, they introduce people... SalesMethods Article · 12 min read · GTM MEDDPICC Explained: How to Find and Develop a Champion Jake Hickton
22. The source of the two moves that turn a pilot into a contract: put it on a full year agreement with a termination right, and... Heavybit Article · 10 min read · GTM How to Execute SaaS POCs that Convert Ashley Dotterweich
23. Gives you the benchmark to judge your own pilots against (roughly 60 to over 90 percent) and explains what drags the number... SaaStr Article · 5 min read · GTM What is the typical conversion from paid pilot to annual contract in B2B SaaS? Jason Lemkin
24. A usable template for the document you should agree before the pilot starts: business outcome, usage milestone, stakeholder... Do What Matter Article · 11 min read · GTM Pilot Customer Success Criteria for B2B Startups Do What Matter

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