Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Video · 8 min · GTM Reduce Time-To-Value (TTV) to Maximize Onboarding Success | Wes Bush Wes Bush
2. Video · 31 min · GTM How HEY Onboards New Users feat. Wes Bush And Josh Garofalo | User Onboarding Teardown Ramli John, Wes Bush and Josh Garofalo
3. Video · 6 min · GTM Slack #UX Teardown - How Does Slack Onboard Users? UserGuiding.com
4. Video · 43 min · GTM The Cadence: How to Turn Your SaaS Startup into an Army w/Craft Ventures General Partner David Sacks David Sacks
5. Video · 3 min · GTM CAC Payback Period | SaaS Metrics School | The SaaS CFO Ben Murray
6. Video · 4 min · GTM Adapting CAC Payback Period for Usage-Based SaaS Models | SaaS Metrics School | CAC Payback Period Ben Murray
7. Video · 49 min · GTM 2025 Sales Planning Masterclass Series: Data-Driven Sales Territory Planning Fundamentals Forma.ai
8. Video · 37 min · GTM EP #3 - GTM Excellence with Factors.ai | Srikrishna Swaminathan - Co-founder & CEO at Factors.ai Srikrishna Swaminathan
9. Video · 53 min · GTM SaaS Go To Market Strategy: A 7 Step Go to Market (GTM) Playbook (Khadim Batti - Whatfix) Khadim Batti
10. Video · 13 min · GTM SaaS Metrics to track for Initial Stages | Chargebee Chargebee
11. The answer says the coverage you need is one over your win rate, and this episode is two SaaS metrics veterans testing that... The Metrics Brothers Podcast · 22 min · GTM Is Pipeline Coverage Ratio simply the Inverse of Win Rate? Ray Rike and Dave Kellogg
12. Two revenue operators on why forecasts miss and what actually moves accuracy, which is the honest counterpart to the answer's... The Revenue Formula Podcast · 32 min · GTM Sales forecasts suck Toni Hohlbein and Raul Porojan
13. If you want to know what the job really is day to day, listening to practitioners argue about where it goes wrong tells you... The Revenue Formula Podcast · 44 min · GTM Why RevOps is broken (with Jeff Ignacio) Jeff Ignacio with Toni Hohlbein and Raul Porojan
14. A deliberately blunt case that a coverage number tells you nothing about whether the pipeline underneath it is real, which is... The Revenue Formula Podcast · 26 min · GTM Pipeline coverage is worthless Toni Hohlbein and Raul Porojan
15. A diagnostic conversation about where self-serve funnels leak, which backs the answer's instruction to leave the pricing page... The Revenue Formula Podcast · 43 min · GTM Why PLG suck, and how to fix it (with Wes Bush) Wes Bush with Toni Hohlbein and Raul Porojan
16. The question is whether the machine returns more than you feed it before you add reps, and this episode works through unit... The Revenue Formula Podcast · 42 min · GTM Better unit economics, PLG + SLG and more (with Kevin McIntyre) Kevin McIntyre with Toni Hohlbein and Raul Porojan
17. Trial conversion without the nagging is mostly about timing prompts to what the user just did and setting trial length off your... ProductLed Podcast Podcast · 52 min · GTM Why Your Free Trial Isn’t Converting, and How to Fix It with PLG ProductLed Podcast
18. A grounded read on where AI earns its place in the GTM stack, from a founder building pipeline analytics rather than selling... SaaS Sessions Podcast · 37 min · GTM S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure Deepinder Dhingra with Sunil Neurgaonkar
19. The answer draws a line between the user activating and a whole account activating, and Rocketlane's founder has built a... SaaS Sessions Podcast · 41 min · GTM S9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan with Sunil Neurgaonkar
20. An Indian early stage investor walking a founder through which numbers actually carry information at the start, which is the... Prime Venture Partners Podcast Podcast · 56 min · GTM Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth Prime Venture Partners Podcast
21. Before you pick a CRM, it helps to hear someone who built one for Indian sales teams explain what founders actually use it for... The Neon Show Podcast · 48 min · GTM $1Billion CRM from India competing with Salesforce | Nilesh Patel, LeadSquared Nilesh Patel with Siddhartha Ahluwalia
22. Podcast · 35 min · GTM S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marke... Scindia Balasingh, with Sunil Neurgaonkar
23. Video · 20 min · GTM 10 Tips for Startups to Create Powerful Partnerships with Big Companies with SAP Kange Kaneene and Alok Kapur (SAP)
24. Video · 50 min · GTM The Role of Partners in Scaling to $10B with ServiceNow CCO + VP of Strategic Operations ServiceNow Chief Customer and Partner Officer, with VP Strategic Operations

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