Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 38 min · GTM 4 Easy Account Mapping Wins Crossbeam partnerships team
  2. Podcast · 51 min · GTM GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore Bob Moore, with Scott Barker
  3. Video · 24 min · GTM Indian SaaS founders need to go beyond direct selling Channlworks
  4. Video · 61 min · GTM Is Your SaaS Product Ready for System Integrator (SI) Partnerships? Prashant Dahalkar - Hexaware Prashant Dahalkar (Hexaware)
  5. Video · 47 min · GTM System Integrator (SI) Partnership Playbook with Jay Mcbain Jay McBain
  6. Video · 14 min · GTM AWS Marketplace Private Offers overview for ISVs Amazon Web Services
  7. Video · 18 min · GTM How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One | Cloud GTM XP Seeq marketplace lead
  8. Video · 54 min · GTM Rohit Gupta of Amazon Web Services on How to Build a Successful ISV Partnership with a Hyperscaler Rohit Gupta (AWS)
  9. Video · 37 min · GTM Lessons from 24,376 SaaS Companies: Value-Based Pricing Strategy - Patrick Campbell Patrick Campbell (ProfitWell)
  10. Video · 24 min · GTM It’s Price Before Product. Period. Madhavan Ramanujam (Simon-Kucher)
  11. Podcast · 77 min · GTM Breaking Down India’s SaaS Market: US Dollars vs Indian Distribution, Will Enterprises Buy or Build ASYMMETRIC Podcast hosts and guests
  12. Video · 31 min · GTM The Top 5 Sales Scripts To Handle ANY Pricing Objection Armand Farrokh and Nick Cegelski
  13. Video · 28 min · GTM Pricing Is Product: Field Notes From the Frontier of AI Monetization | Chargebee Beelieve '26 | SF Chargebee Beelieve panel
  14. Video · 59 min · GTM Multi-Threading: Steal this framework to increase win rates by 2-3x Jason Bay
  15. Video · 8 min · GTM 5 Rules for Successful Startup Pilots, POCs, Trials | Dose 045 Andrew Ackerman
  16. Video · 33 min · GTM Negotiation Masterclass: 32 Minutes of Proven Negotiation Tactics (B2B Sales) Armand Farrokh and Nick Cegelski
  17. Video · 10 min · GTM SOC 2 Compliance: Everything Startup Founders Need to Know Rob Walling
  18. Video · 35 min · GTM How to Conduct an Effective Win Loss Interview Clozd win loss research team
  19. Video · 17 min · GTM Freemium business model or Free Trial? Here's the framework to decide. Wes Bush
  20. Video · 35 min · GTM Zapier’s Pricing Transformation: From Testing Gone Wrong to Usage-Based Wins | Beelieve 2025 Zapier monetization team
  21. Video · 48 min · GTM Miro’s former head of monetization on credits, scaling pricing experiments, and more | Akshay Sharma Akshay Sharma (formerly Miro)
  22. Video · 58 min · GTM Your First 30-60-90 Days in a RevOps Role RevGenius
  23. Video · 50 min · GTM Breaking Out of the CRM Box: How to Grow Your Career in RevOps RevOps Co-op
  24. Video · 29 min · GTM The Real Reason Sales Reps Won't Use Your CRM | RevOps Veteran Andy Smidmore Andy Smidmore

Show the next 24

The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms