Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 16 min · GTM How I Promoted from SDR to Enterprise AE (and Why Most Won't) Tech Sales With Higher Levels
  2. Podcast · 42 min · GTM GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password Navin Persaud
  3. Podcast · 67 min · GTM Why 70% of Your Pipeline is Outside Your ICP with Dan Sperring Dan Sperring
  4. Video · 40 min · GTM Masterclass #7: Lessons from Myntra on how to build a long-lasting marketplace Mukesh Bansal
  5. Video · 14 min · GTM What is Sales Engineering? (EVERYTHING you need to know) Tech Sales With Higher Levels
  6. Video · 39 min · GTM Should You Work at a Small Startup or Large Tech Sales Company? Tech Sales With Higher Levels
  7. Video · 10 min · GTM Why every tech company is hiring for this job right now Clay Originals
  8. Video · 40 min · GTM SVPG Partner Martina Lauchengco: Product Marketing Advice from her Book LOVED at Lean Product Meetup Martina Lauchengco
  9. Podcast · 27 min · GTM How to Use Intent-Based Selling for Huge Sales Development Success (Florin Tatulea, Common Room) Florin Tatulea
  10. Video · 31 min · GTM Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu Howie Liu
  11. Podcast · 15 min · GTM How to Create Your Ideal Customer Profile (ICP) Mark Roberge
  12. Podcast · 53 min · GTM How Zoho Cracked Global Markets with 3 Iconic Campaigns | Prime Venture Partners Podcast #marketing Raffic Aslam
  13. Podcast · 21 min · GTM Anthony Pierri on B2B Positioning and Value Propositions Anthony Pierri
  14. Video · 6 min · GTM How to create a great brand name | Jonathan Bell Jonathan Bell
  15. Podcast · 41 min · GTM Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome April Dunford
  16. Podcast · 36 min · GTM Don't review messaging internally, message test instead w/ Peep Laja Peep Laja
  17. Podcast · 27 min · GTM Single-Product vs. Multi-Product Positioning: A Comprehensive Guide April Dunford
  18. Podcast · 57 min · GTM Matt Dixon Explains the JOLT Effect | How to Avoid "Think it Overs" with Potential Customers! Matt Dixon
  19. Podcast · 24 min · GTM New Thinking on Market Categories April Dunford
  20. Video · 35 min · GTM Free Trial vs Freemium - Use the MOAT Framework to Decide Wes Bush
  21. Video · 10 min · GTM Breaking Into Product Led Growth | PLG series with TPF | The Product Folks | Himanshu Garg Himanshu Garg
  22. Video · 38 min · GTM Key Product-Led Growth Metrics To Monitor Allan Wille
  23. Video · 57 min · GTM OpenView's SaaS Benchmarks Report with Kyle Poyar - 2023 Kyle Poyar
  24. Video · 58 min · GTM Onboarding Workshop: How to Diagnose and Fix Drop-Off customerio

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms