Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. The only guide we found with concrete hiring triggers (15 to 25 active partners, 5 to 10% of new ARR partner sourced) and a... Forecastable Article · 18 min read · GTM Head of Partnerships: The 2026 Role and Hiring Guide Alex Buckles In 4 answers
2. Named teardowns instead of theory: Shopify, Microsoft, AvePoint, Nintex and Lookout, with what each does differently on... Impartner Article · 12 min read · GTM How to Build the Best SaaS Partner Program (with Examples) Impartner In 4 answers
3. An Indian SaaS operator walking through revenue partners versus tech partners, how a startup recruits its first ones, and the... SaaSBoomi (Marketing Nation) Podcast · 45 min listen · GTM All about Channel Partners: ISVs, VARs, SIs and MSPs Anand Venkatraman with Arvind Parthiban In 4 answers
4. A side by side of three real programs as Indian partners experience them, with tiers, certification requirements and margins,... DQ Channels Article · 12 min read · GTM Decoding the Salesforce vs Zoho vs Freshworks channel strategies Bharti Trehan In 4 answers
5. Six distinct programs on one page (consulting, GSI, distributor, VAR, affiliate, marketplace) is the fastest way to see how a... Zoho Tool · 6 min read · GTM Zoho Partner Programs Zoho In 4 answers
6. Freshworks' SVP of global channels on why the mid market is only reachable through partners, with a live example: one... SiliconANGLE Article · 8 min read · GTM Freshworks leans on partner flywheel to unlock mid-market opportunity at scale Kelly Knight In 4 answers
7. Involuntary churn is 20 to 40 percent of total churn for most subscription businesses and nobody owns it. This is the most... Chargebee Article · 15 min read · GTM 23 Ways to Reduce Involuntary Churn Zaid Assadi In 4 answers
8. The ten strategies are sequenced the way you would actually run a churn programme: instrument, classify reasons, segment by... Chargebee Article · 14 min read · GTM Best Proven Strategies To Reduce Customer Churn Nupura Ughade and Arijit Bose In 4 answers
9. Accel's argument that expansion revenue is the specific thing that carries a company past $50M ARR, with the Twilio and Shopify... SeedToScale by Accel Article · 9 min read · GTM How can SaaS startups tackle scaling beyond $50mn in ARR? Vyushita Sahay In 4 answers
10. A real public company's internal renewal process, published rather than described. You can copy the structure instead of... The GitLab Handbook Article · reference · GTM Customer Renewal Tracking The GitLab Handbook In 4 answers
11. Kellogg's argument that churn has too many definitions to be trustworthy, and that private companies should measure NDR the way... Kellblog Essay · 10 min read plus slides · GTM Churn is Dead, Long Live Net Dollar Retention Dave Kellogg In 4 answers
12. The good, better, best NRR bands (100, 110, 120 plus) that boards actually benchmark against, sitting alongside the efficiency... Bessemer Venture Partners Report · report · GTM State of the Cloud 2023 Kent Bennett, Talia Goldberg, Mike Droesch and others In 4 answers
13. The formula written out term by term, with the three performance bands. The right first read if you have been nodding along in... Stripe Article · 9 min read · GTM Net revenue retention (NRR): What is NRR and why does it matter for SaaS businesses? Stripe In 4 answers
14. Video · 2 hr watch · GTM Building a world-class sales org | Jason Lemkin (SaaStr) Lenny Rachitsky and Jason Lemkin In 4 answers
15. The most detailed free writeup of an actual sales hiring process: the profile, artifact-based screening before you spend live... Founding Sales Book · 50 min read · GTM Founding Sales, Chapter 11: High-Impact Sales Hiring Peter Kazanjy In 4 answers
16. Worked examples with real numbers for an SDR at 70:30, a CS role at 75:25 and a presales engineer at 80:20, each with quota,... Everstage Template · 15 min read · GTM Sales Compensation Structure: The Guide With Role-Based Templates Everstage In 4 answers
17. Actual rupee bands for junior, mid and senior SDRs in India, the cost comparison against a US hire, and a hiring process built... Wisemonk Article · 16 min read · GTM How to Hire B2B SaaS SDRs in India: Cost and Team Guide Wisemonk In 4 answers
18. Podcast · 90 min · GTM These 90 Minutes Will Teach You Everything About SaaS Business | SaaSBOOMi Co-Founder Suresh Sambandam In 4 answers
19. Kramer's four product types (vertical solution, new way, 10x better, buy versus build) tell you what you are positioning... MKT1 Newsletter Newsletter · 20 min read · GTM The MKT1 Guide to Positioning Emily Kramer In 4 answers
20. Median marketing spend around 8 percent of ARR and sales around 15 percent, split by funded versus bootstrapped, from a survey... SaaS Capital Report · 15 min read · GTM 2026 Spending Benchmarks for Private B2B SaaS Companies Nick Perry In 4 answers
21. Video · 25 min · GTM Zoho CEO Sridhar Vembu on the Long Game, Transnational Localism, and the Future of AI Patrick Moorhead and Daniel Newman with Sridhar Vembu In 4 answers
22. Podcast · 1 hr · GTM Leveraging a YouTube community to build a 100 Cr SaaS company, with Varun Mayya Siddhartha Ahluwalia In 4 answers
23. Graphite's Ethan Smith has run this for real clients, so the advice is specific: landing pages, YouTube and genuine Reddit... Lenny's Newsletter Podcast · 80 min listen · GTM The ultimate guide to AEO: How to get ChatGPT to recommend your product Ethan Smith with Lenny Rachitsky In 4 answers
24. Hila Qu added the self-serve motion at GitLab, a sales-led company, and this episode is the step by step order she would do it... Lenny's Podcast Podcast · 93 min · GTM The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) Hila Qu with Lenny Rachitsky In 4 answers

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