Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Kapoor, a builder at Figma, breaks down the habits that let small teams keep a fast shipping rhythm without collapsing into... Lenny's Newsletter (Mihika Kapoor) Article · 20 min read · Starting Up How to ship like a startup Mihika Kapoor In 2 answers
2. The inventor of Now-Next-Later goes deep with Lenny on how to run a roadmap that stays flexible without turning into chaos. She... Lenny's Newsletter Podcast · ~60 min · Starting Up Building better product roadmaps (Janna Bastow) Janna Bastow, Lenny Rachitsky In 2 answers
3. A clear tour of roadmap styles that shows exactly why a feature by date roadmap sets you up to over promise. Torres contrasts... Product Talk Article · ~15 min read · Starting Up Product Roadmaps: How the Best Product Teams Plan for Uncertainty Teresa Torres In 2 answers
4. Cagan makes the sharpest version of the argument: replace a list of features with a small set of outcomes you are trying to... Silicon Valley Product Group Essay · ~10 min read · Starting Up The Alternative to Roadmaps Marty Cagan In 2 answers
5. A tighter conversation on the same method, good if you want the JTBD idea in under an hour. Moesta stresses that the biggest... Intercom (Inside Intercom) Podcast · Starting Up Bob Moesta on Unpacking Customer Motivations with Jobs to be Done Bob Moesta In 2 answers
6. A short, quotable case that the cadence at which you ship defines your company, and that shipping small and often is safer than... Intercom Blog Essay · 8 min read · Starting Up Shipping is your company's heartbeat Darragh Curran, Intercom In 2 answers
7. This gives you the actual checklist a request has to clear before it earns a yes, starting with whether it fits the vision and... Intercom (Des Traynor) Essay · 10 min read · Starting Up Rarely say yes to feature requests Des Traynor In 2 answers
8. Cutler names the exact trap your short answer warns about: shipping feature after feature while nobody measures whether any of... Cutle.fish Essay · Starting Up 12 Signs You're Working in a Feature Factory John Cutler In 2 answers
9. Video · Starting Up How to Set KPIs and Goals Adora Cheung In 2 answers
10. Explains how to keep every change ready to release at any time, which is the technical backbone of a weekly staging link. It... DORA (Google Cloud) Article · ~10 min read · Starting Up Continuous delivery DORA (Google Cloud) In 2 answers
11. This is the warning label for treating every customer request as a build order. Chen shows how a team can keep shipping... andrewchen.com Essay · Starting Up This is the Product Death Cycle Andrew Chen In 2 answers
12. This is the canonical source for the claim that the customers you already have are far cheaper to keep than the ones a shiny... Harvard Business Review Article · Starting Up The Value of Keeping the Right Customers Amy Gallo In 2 answers
13. Video · 10 min · Starting Up Build product. Talk to users. Michael Seibel In 2 answers
14. A community where founders openly share the problems they are solving, what is working, and what is not. Reading real people... Indie Hackers Tool · Browse · Starting Up Indie Hackers Indie Hackers In 2 answers
15. Savoia, a former Google innovation lead, argues most ideas fail because they were never 'the right it', and he gives you cheap... Alberto Savoia Book · 256 pages · Starting Up The Right It Alberto Savoia In 2 answers
16. This goes underneath Delta 4 into why Indians pay for some things and not others: value versus price, trust, and the real value... Farnam Street, The Knowledge Project Podcast · ~2 hr · Starting Up Kunal Shah: Core Human Motivations (The Knowledge Project) Shane Parrish and Kunal Shah In 2 answers
17. The most cited annual snapshot of the Indian startup and consumer economy, with hard numbers on income distribution, the thin... Blume Ventures Article · Long report · Starting Up Indus Valley Annual Report 2024 Sajith Pai, Anurag Pagaria, Kunal Bajaj In 2 answers
18. Maurya names the exact failure in this question: founders ask what problems their solution can solve instead of what problems... Love the Problem (Medium) Article · ~8 min read · Starting Up The Problem With Problems Ash Maurya In 2 answers
19. YC founders talk candidly about disagreements that felt existential and how they worked through them. It normalizes that a hard... Y Combinator Library Video · ~30 min · Starting Up How To Navigate Co-Founder Disputes Y Combinator In 2 answers
20. Four YC partners talk through what is actually working in AI companies they fund, including which ideas look like second... Y Combinator Podcast · ~50 min · Starting Up The Truth About Building AI Startups Today (Lightcone Podcast Ep. 1) Garry Tan, Jared Friedman, Diana Hu, Harj Taggar In 2 answers
21. The opportunity is often a capability that already works in a raw model but nobody has wrapped into a specific job yet. This... Andreessen Horowitz Article · 12 min read · Starting Up The AI Future Is Already Here, It's Just Not Productized Yet Angela Strange In 2 answers
22. A structured playbook for picking a vertical where AI now delivers real leverage and building something that feels less like... Bessemer Venture Partners Article · 20 min read · Starting Up Building Vertical AI: An Early-Stage Playbook for Founders Bessemer Venture Partners In 2 answers
23. A clear-eyed take on what actually changes when a model can do a task at good-enough quality and cheaply, and where humans... Every Essay · 15 min read · Starting Up After Automation Dan Shipper In 2 answers
24. This explains the exact cognitive trap behind insider bias: once you know a domain deeply you cannot un-see it, so you assume... CXL Article · ~12 min read · Starting Up The Curse of Knowledge: How Expertise Can Hurt Your Communication CXL In 2 answers

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