Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The one piece to read if you only read one. It puts the trial and freemium question inside the bigger strategic choice... Tomasz Tunguz Article · 25 min read · GTM The Complete Guide to SaaS Pricing Strategy Tomasz Tunguz In 2 answers
  2. The shape of an Indian government or PSU software contract, which nothing in the global SaaS canon prepares you for: EMD of one... TenderDekho Article · 25 min read · GTM Software Tenders in India 2025: The Complete Guide Arjun Reddy In 2 answers
  3. The margin defence most companies are actually reaching for. Poyar's number is the one to remember: roughly 70 to 80 percent of... Growth Unhinged Newsletter · 14 min read · GTM Why everyone's switching to AI credits Kyle Poyar In 2 answers
  4. Gives you the current benchmarks to set expectations with your board (roughly 45 to 53 percent depending on how much of the... Jeff Brokaw Article · 12 min read · GTM AI Gross Margins: Why the 90% SaaS Benchmark Is Gone Jeff Brokaw In 2 answers
  5. Video · 32 min · GTM The Ultimate Guide: Customer Success vs Customer Support CSM Practice In 2 answers
  6. Isford's team found Airtable's aha moment and lifted activation about 20 percent by rebuilding onboarding around it, so this is... Lenny's Podcast Podcast · 64 min · GTM Mastering onboarding | Lauryn Isford (Head of Growth at Airtable) Lauryn Isford with Lenny Rachitsky In 2 answers
  7. Video · 40 min · GTM From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin Jason Lemkin In 2 answers
  8. Video · 18 min · GTM How To Price For B2B | Startup School Tom Blomfield In 2 answers
  9. Podcast · 72 min · GTM Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam Madhavan Ramanujam, with Lenny Rachitsky In 2 answers
  10. Podcast · 26 min · GTM S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io Ruchin Kulkarni In 2 answers
  11. Video · 16 min · GTM The Ultimate Guide to Cold Email Deliverability in 2025 Instantly In 2 answers
  12. Podcast · 11 min · GTM The AI SDR Is Overhyped - Here's What Actually Works | Cold To Close Episode 4 Smartlead In 2 answers
  13. Podcast · 46 min · GTM How to Run B2B GTM When Your Buyer Asks ChatGPT First Alon Waks In 2 answers
  14. Podcast · 45 min · GTM Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast Varun Shoor In 2 answers
  15. Microsoft's own announcement of the sender rules for Outlook.com, Hotmail and Live addresses, which made Microsoft the third of... Microsoft Tech Community (Outlook blog) Article · 6 min read · GTM Strengthening email security: Outlook's new requirements for high-volume senders Puneeth In 2 answers
  16. Zoho's own pricing page, in rupees from India. The free edition is free forever for 3 users; Standard is Rs 800 a user a month,... zoho.com Tool · GTM Zoho CRM pricing and editions Zoho In 2 answers
  17. Zoho's simpler pipeline CRM for small teams moving off spreadsheets. Free for a single user; Express is Rs 400 a user a month... bigin.com Tool · GTM Bigin by Zoho CRM pricing Zoho In 2 answers
  18. Freshworks' own CRM pricing page. Growth is $9 a user a month billed annually, Pro $39 and Enterprise $59, with a free trial. freshworks.com Tool · GTM Freshsales pricing Freshworks In 2 answers
  19. Hunter's own pricing page. The free plan gives 50 credits a month; Starter is $34 a month billed yearly ($49 monthly) with... hunter.io Tool · GTM Hunter pricing Hunter In 2 answers
  20. Help Scout's own pricing page. The free plan includes 5 users, 1 inbox and 1 Docs knowledge base site; Standard is $25 a user a... helpscout.com Tool · GTM Help Scout pricing Help Scout In 2 answers
  21. Zendesk's own pricing page: Support Team is US$19 an agent a month and Suite Team US$55, paid yearly. Eligible startups can get... zendesk.com Tool · GTM Zendesk pricing Zendesk In 2 answers
  22. How ELSS gives you the old regime's ₹1.5 lakh tax deduction (section 80C, section 123 from 1 April 2026) while keeping the... ClearTax Article · Wealth ELSS tax-saving funds ClearTax In 2 answers
  23. The Income Tax Department's own questions and answers on the Income-tax Act, 2025: what it replaces, the tax year, and how... Income Tax Department Guide · Wealth Objective and scope of the new Act: FAQs Income Tax Department In 2 answers
  24. How Sovereign Gold Bonds are taxed after Budget 2026, when the tax-free redemption was limited to original subscribers. ClearTax Article · Wealth Capital gains tax on Sovereign Gold Bonds from 1 April 2026 ClearTax In 2 answers

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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