Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Revella explains her five-question framework for what actually needs to be in a persona, priority, success factors, barriers,... Pragmatic Institute (Adele Revella) Podcast · Starting Up The Five Rings of Buying Insight Pragmatic Institute (Adele Revella)
2. A deeper follow-up conversation on the same theory, with more of the reasoning behind why circumstance matters more than... HBR IdeaCast Podcast · ~25 min · Starting Up Revisiting Jobs to Be Done with Clayton Christensen Clayton Christensen
3. This episode is a direct case study in the buyer/user split: developers are your user and increasingly your champion, but... a16z Podcast Podcast · Starting Up Selling to Developers Andreessen Horowitz
4. Kushwaha built Bluestone in Indian jewellery e-commerce, a category everyone assumed was too niche and infrequent to fund a... Prime Venture Partners Podcast Podcast · ~50 min · Starting Up Reasons to Buy, Right Attribution Models & CAC/LTV Fallacy with Gaurav Singh Kushwaha, Founder & CEO Bluestone Prime Venture Partners, with Gaurav Singh Kushwaha
5. Wang argues that the TAM slide investors ask for is often meaningless because Uber and Airbnb both started with tiny quoted... SaaStr Podcast · ~35 min · Starting Up SaaStr Podcast #227: Alexandr Wang, Founder & CEO @ Scale, on Why TAM In The Traditional Sense Barely Matters SaaStr, with Alexandr Wang
6. Bier has built and sold two viral consumer apps by deliberately starting with a narrow, high urgency audience like teenagers... Lenny's Newsletter Podcast · 45 min · Starting Up How to consistently go viral: Nikita Bier's playbook for winning at consumer apps Nikita Bier, interviewed by Lenny Rachitsky
7. Lauzier has run marketplace growth at Lyft, Thumbtack and Reforge, and this conversation gets into how a precise definition on... Lenny's Podcast Podcast · ~1 hr · Starting Up How marketplaces win: Liquidity, growth levers, quality, and more Benjamin Lauzier
8. Agarwal describes how OYO had to define its ideal hotel partner precisely, small, underperforming, willing to be upgraded,... SeedToScale (Accel India) Podcast · Starting Up Ritesh Agarwal on Building OYO, the Decacorn of India's Hotel Industry Ritesh Agarwal, hosted by Anand Daniel
9. This traces Urban Company's earliest days recruiting and defining their first service professionals in one city before... SeedToScale Podcast · Starting Up Untold Seed Stories: The First 500 Days of Urban Company Abhiraj Bhal, hosted by Abhinav Chaturvedi
10. Gebbia tells the founding story from the side of the person actually going door to door defining who their first hosts should... How I Built This with Guy Raz, NPR Podcast · ~45 min · Starting Up Airbnb: Joe Gebbia Joe Gebbia, hosted by Guy Raz
11. Podcast · Starting Up Anjali Sardana on Obsession, $11M Funding & Building Pronto at 23 Anjali Sardana
12. Hosted by someone who both runs an ecommerce accounting firm and co-owns a DTC brand, the rare finance content that's grounded... LedgerGurus Podcast · D2C The Ecommerce Finance Podcast Stephen Brown / LedgerGurus
13. A real case study of a Shopify brand turning one phone photo into a full content kit with AI, good for hearing the workflow and... Apple Podcasts Podcast · D2C From Phone Photo to Full Content Kit: How Shopify Brands Are Using AI Product Photography and Video Apple Podcasts
14. A weekly, unscripted interview show where DTC operators talk through real growth decisions - including how brands like golf... podcasts.fame.so Podcast · D2C Customers Who Click: How DTC Leaders Turn Traffic into Revenue Will Laurenson
15. The longest-running interview podcast in the CRO space - a CRO specialist and psychologist grilling practitioners on... cro.cafe Podcast · D2C CRO.CAFE Guido X Jansen
16. Podcast · D2C Podcast on DPDP Act 2023, featuring Secretary, MeitY Rahul Matthan (host), S. Krishnan (MeitY Secretary)
17. One of India's biggest business podcasts, with long-form interviews of D2C founders (SUGAR, Mamaearth and more) who talk... rajshamani.life Podcast · D2C Figuring Out with Raj Shamani (Founder Interviews) Raj Shamani
18. A rare first-person account of founder-category fit rooted in family legacy rather than market opportunism - Arjun Vaidya... Founder Thesis Podcast · D2C Arjun Vaidya's ₹144 Crore Exit: Revitalizing a 150-Year Legacy into a D2C Powerhouse Founder Thesis (Akshay Datt)
19. Founder Vikas Bagaria on how Pee Safe positioned a genuinely taboo hygiene product for the Indian market and expanded from a... Founder Thesis Podcast · D2C Never Settle | Pee Safe Founder Thesis (Akshay Datt)
20. Founder-by-founder origin stories that repeatedly land on the same lesson: the first product was rough, shipped anyway, and got... npr.org Podcast · D2C How I Built This with Guy Raz Guy Raz / NPR
21. A long-form conversation with one of the most experienced consumer-VC operators in India (Fireside Ventures) - the closest... founderthesis.com Podcast · D2C The Brand Whisperer: How Kannan Sitaram Cracked the Code of India's D2C Revolution Founder Thesis
22. Hosted by Ralph Burns, who oversees $200M+ in ad spend at Tier 11, this is real account-level scaling talk from someone who has... Tier 11 / DigitalMarketer Podcast · D2C Perpetual Traffic (Podcast) Ralph Burns and hosts
23. Google's own Search Relations team discussing what actually happens behind algorithm updates and common founder misconceptions,... developers.google.com Podcast · D2C Search Off the Record Google Search Relations team
24. A candid, practitioner-level conversation about what actually goes wrong in 3PL relationships and how brands match to a... The New Warehouse Podcast Podcast · D2C Everything 3PL with Fulfill.com The New Warehouse

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