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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Hosted by a founder who has built and sold companies in India, this show digs into how Indian founders actually got from zero... YouTube Podcast · 45 to 90 min episodes · Starting Up The Neon Show Siddhartha Ahluwalia In 2 answers
  2. The creator of Shape Up talks through fixing the time and cutting the scope, which is exactly the discipline that keeps an MVP... Lenny's Podcast Podcast · 90 min · Starting Up A Better Way to Plan, Build, and Ship Products (Shape Up) Ryan Singer In 2 answers
  3. Microsoft's chief product officer makes the case that building a rough working prototype now beats writing a spec, which is the... Lenny's Podcast Podcast · 60 min · Starting Up If you aren't prototyping with AI, you're doing it wrong Aparna Chennapragada In 2 answers
  4. Steve Schoger answers real listener questions like how to make a design feel original, how to choose fonts, and how to style... Full Stack Radio Podcast · 1 hr · Starting Up Full Stack Radio 103: Steve Schoger, Design Q&A Adam Wathan and Steve Schoger In 2 answers
  5. The inventor of Now-Next-Later goes deep with Lenny on how to run a roadmap that stays flexible without turning into chaos. She... Lenny's Newsletter Podcast · ~60 min · Starting Up Building better product roadmaps (Janna Bastow) Janna Bastow, Lenny Rachitsky In 2 answers
  6. A tighter conversation on the same method, good if you want the JTBD idea in under an hour. Moesta stresses that the biggest... Intercom (Inside Intercom) Podcast · Starting Up Bob Moesta on Unpacking Customer Motivations with Jobs to be Done Bob Moesta In 2 answers
  7. Four YC partners talk through what is actually working in AI companies they fund, including which ideas look like second... Y Combinator Podcast · ~50 min · Starting Up The Truth About Building AI Startups Today (Lightcone Podcast Ep. 1) Garry Tan, Jared Friedman, Diana Hu, Harj Taggar In 2 answers
  8. Isenberg builds a fresh batch of concrete idea candidates on each episode, often mining Reddit threads, comment sections, and... Greg Isenberg Podcast · Ongoing, ~45 min episodes · Starting Up The Startup Ideas Podcast Greg Isenberg In 2 answers
  9. Sanjay Swamy built mobile payments in India in 2006, roughly two generations before Aadhaar, smartphones, and UPI made them... Prime Venture Partners Podcast · 45 min · Starting Up Why mChek Failed Before UPI Took Over India (Sanjay Swamy on Building Too Early) Prime Venture Partners In 2 answers
  10. Manav Garg built Eka, one of India's first vertical SaaS companies serving a narrow, high value market, and here he reflects on... The Neon Show (Neon Fund), hosted by Siddhartha Ahluwalia Podcast · ~90 min · Starting Up B2B SaaS Founders Turned VCs Discuss Indian Software Startups (with Manav Garg) The Neon Show In 2 answers
  11. Blakely built a product for a problem she experienced as a customer, with no industry background and no network in hosiery, and... NPR, How I Built This with Guy Raz Podcast · about 45 min · Starting Up How I Built This: Spanx, Sara Blakely Guy Raz In 2 answers
  12. Two Indian founders turned investors on what they actually weigh when funding early founders, including resilience and... The Neon Show Podcast · ~44 min · Starting Up VC Wisdom: Nansi & Siddhartha on Investing, Fundraising, and Growth The Neon Show (Nansi Mishra & Siddhartha Ahluwalia) In 2 answers
  13. This episode goes directly at the insecurity behind the question: founders worry that selling themselves makes their company... The Startup Chat with Steli & Hiten Podcast · Starting Up Should Founders Be Doing Sales? Will Prospects Take Their Startups Serious? The Startup Chat with Steli & Hiten In 2 answers
  14. This one flips the seat. Karthik Chakkarapani is the buyer, a CIO at Zuora who has sat through hundreds of startup pitches, and... The Neon Show Podcast · ~65 min · Starting Up What Startups Can Learn From a $1.7B Company's Chief Information Officer Siddhartha Ahluwalia (host), Karthik Chakkarapani (guest, CIO of Zuora) In 2 answers
  15. Podcast · ~70 min · Starting Up Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR Harry Stebbings (host), Girish Mathrubootham (guest) In 2 answers
  16. McKenzie went from zero consulting clients to a full pipeline using direct, honest outreach with no case studies to point to,... Kalzumeus Software Podcast · 50 min audio · Starting Up Ramit Sethi and Patrick McKenzie on Getting Your First Consulting Client Patrick McKenzie, Ramit Sethi In 2 answers
  17. Before writing a single line of code for his fourth startup, Shreesha Ramdas hired a salesperson and ran over 200 interviews to... The Neon Show Podcast · ~50 min · Starting Up 4x Founder Shreesha Ramdas on What to Do Before You Build Your Startup Siddhartha Ahluwalia In 2 answers
  18. Steli Efti explains how Close.io picked startups and small businesses doing inside sales as their ICP because it was a market... Inside Intercom Podcast · 40 min · Starting Up Understanding your ideal customers and how to sell to them Steli Efti In 2 answers
  19. Ashu Garg, a general partner at Foundation Capital who has backed companies like Databricks, talks specifically about why... The Neon Show Podcast · 55 min · Starting Up Ashu Garg, Foundation Capital on The Neon Show Ashu Garg In 2 answers
  20. Aditya Tulsian built Numberz for Indian small businesses before it was acquired by Chargebee, and this episode is a blunt,... SaaSBoomi Podcast Podcast · 45 min · Starting Up 'Ideal Customer Profile' Truth Bombs, with Aditya Tulsian Aditya Tulsian In 2 answers
  21. This episode is the audio companion to a16z's written ICP framework, useful specifically for the moment your company has grown... a16z Podcast Podcast · 35 min · Starting Up Do You Really Know Your ICP? Why It Matters and How to Find Out a16z Podcast In 2 answers
  22. This compilation centers on ServiceChannel's real story of narrowing 'retail' down to a small set of exact target companies... Not Another CEO (ICP Compilation) Podcast · Starting Up The customer segments hiding in your own data Not Another CEO (ICP Compilation) In 2 answers
  23. Dunford's own show applies her positioning framework to live founder situations, including cases where a product is priced or... positioning.show Podcast · ~30 min per episode · Starting Up Positioning with April Dunford April Dunford In 2 answers
  24. A long-running weekly podcast of founder and operator interviews across the DTC space, useful for hearing how other founders... Simplecast Podcast · D2C DTC POD: How The Best Brands Are Built Simplecast In 2 answers

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
eChai Partner Brands The partnership →