Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A free calculator-plus-guide combo for turning your landed cost into a retail price with a target margin, useful as a quick... freetoolstack.com Tool · D2C E-Commerce Pricing & Profit Margins Guide FreeToolStack
- A Bengaluru-founded enterprise loyalty platform running 100+ loyalty programs across 30+ countries and 120K+ stores - the... capillarytech.com Tool · D2C Capillary Loyalty Program Software Capillary Technologies
- From one of India's most-followed personal-branding voices, who built his own audience from a niche blog to hundreds of... digitaldeepak.com Course · D2C Build Your Personal Brand with Digital Marketing Deepak Kanakaraju (Digital Deepak)
- The official self-service counterfeit-removal tool, free once you're Brand Registry-enrolled, this is the primary weapon... Amazon Tool · D2C Project Zero | Sell on Amazon Amazon
- A long-established brand-protection platform with direct relationships across dozens of marketplaces, a solid second option to... Red Points Tool · D2C Red Points' AI Brand Protection Platform Red Points
- The closest thing to a structured, practitioner-built curriculum in CRO - 20 courses across research, testing and psychology... cxl.com Course · D2C Conversion Optimization Minidegree CXL Institute
- The single best 'install this today' recommendation for a founder who has never watched a real shopper try to buy on their site... clarity.microsoft.com Tool · D2C Clarity - Heatmaps Microsoft
- WhatsApp cart-recovery messages get opened and read in India the way emails never will - this is the highest-leverage single... apps.shopify.com Tool · D2C Bitespeed: WhatsApp Chat & Abandoned Cart Recovery Bitespeed
- Ready-to-use WhatsApp templates for the exact recurring D2C support scenarios, order confirmation, shipping updates, returns,... Gallabox Template · D2C Free E-commerce/D2C WhatsApp Message Templates for Customer Support & FAQs Gallabox
- Leans further into 'WhatsApp as a storefront' than pure support tools, catalog, cart and payments inside the chat, worth... Zoko Tool · D2C Zoko, WhatsApp Commerce & Customer Support Zoko
- An ad-spy tool that lets you see whether other sellers are already running profitable, long-running ads for a similar product -... Minea Tool · D2C How to Find Dropshipping Products That Actually Sell Minea
- A free, DPDP-specific privacy notice generator (available in English and Indian languages), start here instead of retrofitting... DPDPA.com Tool · D2C DPDPA Privacy Notice Generator DPDPA.com
- A single page of downloadable DPDP-aligned templates, data protection policy, privacy notice, consent forms, that saves you... DPDPA.com Template · D2C Templates and Policies, DPDP Rules DPDPA.com
- Useful if you need one policy that references DPDP, GDPR, and CCPA together, a realistic need for a D2C brand selling on its... PolicyOwn Tool · D2C Free Privacy Policy Generator for Websites & Apps | GDPR, CCPA & India DPDP PolicyOwn
- The right pick if you're on Shopify and selling into the EU/US as well as India, one consent layer across GDPR, CCPA, and (with... Consentmo Tool · D2C Consentmo: GDPR & CCPA Compliance for Shopify Stores Consentmo
- The better pick once WhatsApp becomes as much a support channel as a marketing one, a genuine shared team inbox with... wati.io Tool · D2C WATI, WhatsApp Team Inbox WATI
- A curated marketplace of compostable and plastic-free packaging, cornstarch mailers, kraft tape, seed-paper wraps, sized for... Brown Living Tool · D2C Plastic Free Packaging Products Brown Living
- Another low-MOQ sustainable packaging supplier built specifically for growing D2C, fashion, and beauty brands in India, a good... Mindful Tool · D2C Eco Friendly Packaging Products in India Mindful
- The actual government source of truth for IEC applications, ITC-HS classification, export policy and scheme updates, bookmark... dgft.gov.in Tool · D2C Directorate General of Foreign Trade (DGFT), Official Portal Ministry of Commerce and Industry, Government of India
- A fast, filterable search tool for finding your ITC-HS code by chapter or product description when you want a quicker... wise.com Tool · D2C HS Code List | India Harmonized System Code | HS Classification Wise
- For founders who want structured, certificate-backed training rather than piecing it together from blog posts - CFI's course is... corporatefinanceinstitute.com Course · D2C Startup / e-Commerce Financial Modeling & Valuation Course Corporate Finance Institute (CFI)
- A strong second directory to IndiaMART, useful for cross-checking a supplier and for browsing city-level industry hubs to see... tradeindia.com Tool · D2C TradeIndia Industry Hubs and B2B Directory TradeIndia
- Even India-first brands use Alibaba to benchmark prices and MOQs and to source components India doesn't make cheaply;... alibaba.com Tool · D2C Alibaba Supplier Sourcing and Trade Assurance Alibaba
- A free, fill-in-the-blanks NDA built for product development, the document you sign before you hand a factory your formulation,... legaltemplates.net Template · D2C Product Development Non-Disclosure Agreement (NDA) Template Legal Templates
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →