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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · D2C Performance Max for Ecommerce Stores (2025 Guide) Various
  2. Video · D2C How Aman Gupta's Marketing Strategy Turned boAt into a Rs 1,500 Cr Company YouTube
  3. Video · D2C How to Register on Mystore + ONDC Network with GST, Step-by-Step Guide Mystore
  4. Video · D2C Cashfree vs Razorpay - Which One Is Best Payment Gateway? youtube.com
  5. Video · D2C How to Build Your First PR Campaign (Step-by-Step for Founders) youtube.com
  6. Video · D2C How To Develop A D2C Product? Shopify
  7. Video · D2C How to Sell on Zepto/Blinkit: Connecting With the Category Team for Fast Approval YouTube (D2C practitioner)
  8. Video · D2C Mamaearth Founder On Why Most D2C Brands Don't Manufacture Themselves YouTube
  9. Video · D2C How To Integrate WhatsApp With Shopify [2026 Guide] youtube.com
  10. Video · D2C 5 Key Questions to Ask When Choosing a 3PL Provider YouTube
  11. Video · D2C How to Find the Perfect 3PL for Your Shopify Store YouTube
  12. Video · D2C GST Registration Guide for Ecommerce Sellers YouTube
  13. Video · D2C GST Registration in 30 Minutes: How to Apply GST Number Under Rule 14A CA Pooja Gupta / CA Pankaj Goel (CA Guru Ji)
  14. Video · D2C GST Registration Process, New GST Number Apply CA Pooja Gupta, CA Guru Ji
  15. Video · D2C New GST Registration Process from November 2025, Get GST Number in Minutes YouTube
  16. Video · D2C GST New Simplified Registration Process: Step by Step Detailed Guide (2025) YouTube
  17. Video · D2C GST Returns Filing 2026: How to file GST Returns, GSTR-1, IMS & GSTR-3B YouTube
  18. Video · D2C The BEST Facebook Ads Bidding Strategy Ben Heath
  19. Video · D2C Connect Shopify To Meta Pixel (FULL Setup Tutorial 2026) YouTube
  20. Video · D2C Meta Killed Targeting. Now Creative Is Your Only Lever (with Andrew Foxwell) Andrew Foxwell
  21. Video · D2C These Facebook Ad METRICS Matter (Track Them This Way) Ben Heath
  22. Video · D2C Facebook Ads Not Working? Try THIS First Ben Heath
  23. A structured curriculum for engineers who have never thought about sales, covering channels, segmentation, quota, comp and... Andreessen Horowitz Video · 16 short videos · GTM All Things Sales! 16 Mini-Lessons for Startup Founders Peter Levine
  24. The single best forty minutes for a founder who has never sold anything. Bosmeny walks through the whole arc from the first... Y Combinator Video · conference talk · GTM How to Sell by Tyler Bosmeny Tyler Bosmeny

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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