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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · About 16 minutes · Starting Up How to clarify your message so people listen (TEDxNashville) Donald Miller
  2. Video · Short video, roughly 15 to 20 minutes · Starting Up How to Write A Landing Page That Converts Alex Cattoni
  3. Video · ~5 min · Starting Up Write like you speak! Dr Clare Lynch (Doris & Bertie Writing School)
  4. Video · About 60 minutes · Starting Up Landing Page Critiques (Masterclass) Demand Curve
  5. Video · Short YouTube video · Starting Up I tried ChatGPT. Here's what happened... Alex Cattoni
  6. Video · 37 min · Starting Up The YouTube Playbook in 37 Minutes Colin and Samir
  7. Video · Starting Up Technical SEO Best Practices for Beginners (Ahrefs SEO Course 4.2) Ahrefs
  8. Video · about 5 min · Starting Up Topic Clusters: The Next Evolution of Content Strategy HubSpot
  9. Julian Goldie is a long-time SEO who walks through his actual human-plus-AI process on video: start with something real you... Julian Goldie SEO Video · Starting Up Claude AI SEO Workflow: How I Rank Across Google and AI Search Julian Goldie
  10. Video · about 7 min · Starting Up Sitemaps in Search Console (Google Search Console Training) Daniel Waisberg
  11. Video · about 12 minutes · Starting Up Rethinking the GaryVee Content Model With Team Gary Vee (DailyVee 664) Gary Vaynerchuk
  12. Video · ~90 min · Starting Up The ultimate guide to founder-led sales (Jen Abel, co-founder of JJELLYFISH) Lenny's Podcast (guest Jen Abel)
  13. Video · ~50 min · Starting Up How to Get Users and Grow Alex Schultz (VP of Growth, Facebook), Stanford CS183F Startup School
  14. Video · Starting Up Y Combinator's Brutally Simple Playbook to Get Your First 100 Customers Y Combinator
  15. Video · Talk, roughly 30 to 45 minutes · Starting Up Partner Ecosystems: Trends, Predictions and Forecast, with Jay McBain Jay McBain
  16. Video · Starting Up How to Test Facebook Ads Creatives at Every Budget Dara Denney
  17. Video · Starting Up How to Use PostHog: Step-by-Step Guide for Product Analytics & Session Replay PostHog
  18. Video · About 35 minutes · Starting Up Building a Growth Machine (Relay Ventures CEO Summit 2018) Brian Balfour
  19. Video · Starting Up Nine Business Models and the Metrics Investors Want Anu Hariharan
  20. Video · Starting Up Facebook Ads Learning Phase Explained Hernan Vazquez
  21. Video · Roughly 15 minutes · Starting Up Facebook vs Google Ads: Which is Best? Ben Heath
  22. Video · About 10 minutes · Starting Up The REAL Reason Your Facebook Ads Are Not Converting (And How To Fix It) Adam Erhart
  23. Video · ~15 min · Starting Up 5 Ad Angles To Test With Facebook Ads Nick Theriot
  24. Video · Podcast style conversation, roughly 30 to 45 minutes · Starting Up Measuring Top of Funnel and Incrementality Testing with Zach Epstein from Haus Haus (Zach Epstein)

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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