Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Video · ~10 min · Starting Up Instant Form Ads Vs Landing Pages... Which Is Better? Konstantin
2. This is Meta's own documentation for the click-to-WhatsApp ad, the exact entry point a lot of Indian founders lean on because... Meta for Developers Tool · Reference doc · Starting Up Ads that Click to WhatsApp: Marketing API Documentation Meta
3. This is the cleanest answer to the exact question of how to divide cold and warm budgets when you are just starting. It gives... Demand Curve Article · ~10 min read · Starting Up Prospecting and Retargeting Campaigns Demand Curve
4. Before you obsess over the exact split, it helps to see why prospecting and retargeting exist at all and where each one sits in... Demand Curve Essay · ~8 min read · Starting Up Why social ads break the traditional funnel (Growth Newsletter #303) Demand Curve
5. Video · About 40 to 50 minutes · Starting Up Facebook Ads FULL Tutorial & Course for Beginners Ben Heath
6. This is the practical, step-by-step way to actually get tracking live before you spend a rupee: deploying the Meta Pixel and... Analytics Mania Tool · About 30 to 40 minutes to work through · Starting Up How to Install Meta Pixel with Google Tag Manager Julius Fedorovicius
7. This is the rare piece that actually answers the question you asked, is the creator deal really cheaper, instead of quoting a... Sagum Article · about 12 minute read · Starting Up Influencer Marketing vs Digital Ads: The Real Cost Analysis Sagum
8. Video · short YouTube tutorial · Starting Up How to Track Influencer Marketing Sales and Conversions Using Google Analytics YouTube creator (channel shown on the video page)
9. Most influencer content is agency sales copy, so we picked an Indian D2C conversation where the guests run an influencer... Stellaris Venture Partners Podcast · podcast episode · Starting Up D2C Dialogues #2: Influencer marketing as a performance channel Stellaris Venture Partners (with Apaksh Gupta, One Impression, and Sarvesh Shashi, Sarva)
10. This is a plain, practical breakdown of the three reasons Meta accounts actually get banned (policy violations, security flags,... Dancing Chicken Media Article · About a 10 minute read · Starting Up How to Prevent Meta Ad Account Bans Dancing Chicken Media
11. Video · Short walkthrough video · Starting Up How To NEVER Get A Disabled Facebook Ad Account In 2025 YouTube
12. If you are going to structure your account safely from day one, start from Meta's own instructions rather than a third party's... Meta Business Help Center Tool · Reference help article · Starting Up Create a Business Portfolio in Meta Business Suite Meta
13. Most advice treats camera fear as a mindset problem, but the discomfort is often physical, and this piece meets you there. It... Descript Video · Starting Up How to overcome your fear of being on camera Brenton Zola
14. Before you force yourself in front of a camera you dread, it is worth asking whether you truly need to be there, and this piece... ZoomSphere Article · Starting Up Faceless Content: How to Build a Personal Brand (Without Showing Your Face) Amanda Ryan
15. If the stumbling and losing your place is what makes filming feel awful, a teleprompter removes most of it, and this one is the... Teleprompter.com Tool · Starting Up Teleprompter.com Teleprompter.com
16. This is the rare piece that treats the exact judgment call in the question instead of just cheerleading for personal branding.... Cultmethod Essay · ~12 min read · Starting Up Personal Brand vs. Business Brand (and the Secret Third Option): When to Choose Each Jon Persson
17. This one names the failure mode the question is really worried about: an audience that follows you, not your product, and never... SUCCESS Article · ~8 min read · Starting Up The Personal Brand Trap Most Founders Never See Coming SUCCESS staff
18. Most advice tells you to build in public without showing you what a non salesy post actually looks like, and this piece fixes... ravah.app Article · ~15 min read · Starting Up 27 Build in Public Post Ideas for Founders (With Examples) Usama
19. Video · ~10 min · Starting Up How to Sell Without Being Salesy Marie Forleo
20. This is a plain, numbered checklist of the exact errors most founders repeat in their first weeks of posting: pitching the... DotSimple Article · Starting Up The 9 Most Common Content Mistakes on LinkedIn That Founders Should Avoid DotSimple
21. Video · Starting Up How to grow on LinkedIn with this 3 step system Justin Welsh
22. Founders guess at what worked because LinkedIn's own numbers are thin and vanish quickly. AuthoredUp keeps a history of your... AuthoredUp Tool · Starting Up AuthoredUp: LinkedIn post analytics and formatting for creators AuthoredUp
23. Before you worry about sounding different online, this teaches you to sound clear, and clarity is where a real voice starts.... Harper Collins / Google Books Book · 336 pages · Starting Up On Writing Well: The Classic Guide to Writing Nonfiction William Zinsser
24. Instead of one more listicle of voice tips, this is working writers walking through how their own voice actually formed, mess... Apple Podcasts Podcast · Ongoing series, roughly hour-long episodes · Starting Up How I Write (podcast) David Perell

Show the next 24