Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is the clearest explanation of why AI drafts sound generic: the same tidy structure, the same three-word punchlines, the... Forbes Article · Starting Up How To Write LinkedIn Posts With AI (That Sound Human) Jodie Cook
- Claude is a solid fit for the assist-not-replace workflow this answer endorses: hand it your rough notes or a voice memo and... Anthropic Tool · Starting Up Claude (Anthropic) Anthropic
- The consistency problem for a solo founder is rarely about ideas, it is about not sitting down to post every single day.... Typefully Tool · Free tier plus paid plans · Starting Up Typefully: Social Media Scheduling and Batching Typefully
- When you have zero time, the honest move is to stop creating from scratch and mine work you already produced. This guide gives... Buffer Article · Long read, roughly 15 minutes · Starting Up The Ultimate Guide to Repurposing Content (With Examples) Rochi Zalani
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Video · Around 15 minutes · Starting Up
How to Batch Content for YouTube (3 Months of Content in 2 Weeks!)
Vanessa Lau
- This is the cleanest answer to your actual question: no, you do not need to be everywhere at once, and trying to be usually... itsmodernmillie.com Essay · Starting Up Should You Focus On Just One Social Media Platform? Millie (It's Modern Millie)
- Once you have decided to start with one platform, the next question is which one, and this piece answers it by starting from... godaddy.com Article · Starting Up How to choose the right social media platforms for your business GoDaddy Resources
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Video · Starting Up
30 Days of 64 Pieces of Content by Gary Vaynerchuk
Gary Vaynerchuk
- Most advice tells you to just ignore the haters, which is useless in the moment a wave of comments is hitting. This piece is... Rachel Pedersen Article · About a 10 minute read · Starting Up How to Handle Haters, Trolls, and Internet Critics Like a Pro Rachel Pedersen
- When your post gets piled on, the instinct is to treat every angry reply as a real dispute you have to win. Paul Graham... paulgraham.com Essay · About a 7 minute read · Starting Up Haters Paul Graham
- The pile-ons women founders face online often turn personal in a way male founders rarely deal with, and that sharper edge is... Female Founder World Podcast · About a 30 minute listen · Starting Up What No One's Saying About This Viral Founder Takedown Jasmine Garnsworthy
- This is the essay that names the shift you're betting on: online, your reputation and reach are no longer tied to where you... Not Boring (notboring.co) Essay · Medium read (about 20 to 30 minutes) · Starting Up The Great Online Game Packy McCormick
- This is the cleanest split we found between the numbers that mean something and the ones that just feel good. Buffer walks... Buffer Article · About a 12 minute read · Starting Up 12 Social Media Metrics You Should Be Tracking (And Why) Shivani Shah
- The honest way to know if a post drove a signup is to tag the link so you can trace it, and this free Google tool builds those... Google Analytics Tool · Starting Up Campaign URL Builder (GA Demos & Tools) Google
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Video · About 15 minutes · Starting Up
Alex Hormozi's Content Strategy (REVEALED)
Alex Hormozi
- Once you are convinced you want an owned list, you need somewhere to actually put it, and Beehiiv is a straightforward place to... beehiiv.com Tool · Starting Up Beehiiv Beehiiv
- The essay tells you why to own your audience and the tool gives you somewhere to put it, but this is the piece that covers the... Newsletter Operator Article · Starting Up The MAGIC formula that converts social followers into email subscribers J. Matthew McGarry
- This is written by a founder who actually ran three different communities on three different platforms and picked each one for... Medium Article · About a 10 minute read · Starting Up Learnings from running communities on Slack, Discord and WhatsApp Adithya Narayanan
- Richard Millington has spent years advising organizations on community strategy, and his core argument here is the exact... FeverBee Essay · About an 8 minute read · Starting Up The 'Community Everywhere' Era Has Arrived: Don't Waste This Opportunity Richard Millington
- This is the tactical companion to the theory: how to actually spot your super-members in the data, ask them in a way they will... Higher Logic Article · Starting Up Building an Online Community Super Users (Ambassador) Program Higher Logic
- Patrick O'Keefe has managed online communities for over 20 years and interviews people doing the unglamorous work, so this is... Community Signal Podcast · Starting Up Community Signal Patrick O'Keefe
- A direct, practical treatment of the exact decision: what a free community gets you (reach, discovery, top of funnel) versus... HubSpot Blog Article · Starting Up Free vs. Paid Online Communities: Which Is Right for You? Flori Needle
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Video · ~40 min talk · Starting Up
Giants: David Spinks on Building Your Online Community
David Spinks
- This is the cleanest checklist of the ways a community dies quietly, and it names the exact traps founders miss: chasing... Heartbeat Article · About a 10 minute read · Starting Up Why Most Online Communities Fail Murtaza Bambot
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →