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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. This is the clearest explanation of why AI drafts sound generic: the same tidy structure, the same three-word punchlines, the... Forbes Article · Starting Up How To Write LinkedIn Posts With AI (That Sound Human) Jodie Cook
  2. Claude is a solid fit for the assist-not-replace workflow this answer endorses: hand it your rough notes or a voice memo and... Anthropic Tool · Starting Up Claude (Anthropic) Anthropic
  3. The consistency problem for a solo founder is rarely about ideas, it is about not sitting down to post every single day.... Typefully Tool · Free tier plus paid plans · Starting Up Typefully: Social Media Scheduling and Batching Typefully
  4. When you have zero time, the honest move is to stop creating from scratch and mine work you already produced. This guide gives... Buffer Article · Long read, roughly 15 minutes · Starting Up The Ultimate Guide to Repurposing Content (With Examples) Rochi Zalani
  5. Video · Around 15 minutes · Starting Up How to Batch Content for YouTube (3 Months of Content in 2 Weeks!) Vanessa Lau
  6. This is the cleanest answer to your actual question: no, you do not need to be everywhere at once, and trying to be usually... itsmodernmillie.com Essay · Starting Up Should You Focus On Just One Social Media Platform? Millie (It's Modern Millie)
  7. Once you have decided to start with one platform, the next question is which one, and this piece answers it by starting from... godaddy.com Article · Starting Up How to choose the right social media platforms for your business GoDaddy Resources
  8. Video · Starting Up 30 Days of 64 Pieces of Content by Gary Vaynerchuk Gary Vaynerchuk
  9. Most advice tells you to just ignore the haters, which is useless in the moment a wave of comments is hitting. This piece is... Rachel Pedersen Article · About a 10 minute read · Starting Up How to Handle Haters, Trolls, and Internet Critics Like a Pro Rachel Pedersen
  10. When your post gets piled on, the instinct is to treat every angry reply as a real dispute you have to win. Paul Graham... paulgraham.com Essay · About a 7 minute read · Starting Up Haters Paul Graham
  11. The pile-ons women founders face online often turn personal in a way male founders rarely deal with, and that sharper edge is... Female Founder World Podcast · About a 30 minute listen · Starting Up What No One's Saying About This Viral Founder Takedown Jasmine Garnsworthy
  12. This is the essay that names the shift you're betting on: online, your reputation and reach are no longer tied to where you... Not Boring (notboring.co) Essay · Medium read (about 20 to 30 minutes) · Starting Up The Great Online Game Packy McCormick
  13. This is the cleanest split we found between the numbers that mean something and the ones that just feel good. Buffer walks... Buffer Article · About a 12 minute read · Starting Up 12 Social Media Metrics You Should Be Tracking (And Why) Shivani Shah
  14. The honest way to know if a post drove a signup is to tag the link so you can trace it, and this free Google tool builds those... Google Analytics Tool · Starting Up Campaign URL Builder (GA Demos & Tools) Google
  15. Video · About 15 minutes · Starting Up Alex Hormozi's Content Strategy (REVEALED) Alex Hormozi
  16. Once you are convinced you want an owned list, you need somewhere to actually put it, and Beehiiv is a straightforward place to... beehiiv.com Tool · Starting Up Beehiiv Beehiiv
  17. The essay tells you why to own your audience and the tool gives you somewhere to put it, but this is the piece that covers the... Newsletter Operator Article · Starting Up The MAGIC formula that converts social followers into email subscribers J. Matthew McGarry
  18. This is written by a founder who actually ran three different communities on three different platforms and picked each one for... Medium Article · About a 10 minute read · Starting Up Learnings from running communities on Slack, Discord and WhatsApp Adithya Narayanan
  19. Richard Millington has spent years advising organizations on community strategy, and his core argument here is the exact... FeverBee Essay · About an 8 minute read · Starting Up The 'Community Everywhere' Era Has Arrived: Don't Waste This Opportunity Richard Millington
  20. This is the tactical companion to the theory: how to actually spot your super-members in the data, ask them in a way they will... Higher Logic Article · Starting Up Building an Online Community Super Users (Ambassador) Program Higher Logic
  21. Patrick O'Keefe has managed online communities for over 20 years and interviews people doing the unglamorous work, so this is... Community Signal Podcast · Starting Up Community Signal Patrick O'Keefe
  22. A direct, practical treatment of the exact decision: what a free community gets you (reach, discovery, top of funnel) versus... HubSpot Blog Article · Starting Up Free vs. Paid Online Communities: Which Is Right for You? Flori Needle
  23. Video · ~40 min talk · Starting Up Giants: David Spinks on Building Your Online Community David Spinks
  24. This is the cleanest checklist of the ways a community dies quietly, and it names the exact traps founders miss: chasing... Heartbeat Article · About a 10 minute read · Starting Up Why Most Online Communities Fail Murtaza Bambot

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