Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A free, tactical operating manual for the founder skills you never practiced as an employee: making decisions fast, running... Matt Mochary (public Google Doc) Book · ~200 pages · Starting Up The Great CEO Within Matt Mochary
- A ready structure for capturing notes across your 20 conversations so patterns actually surface instead of blurring together.... Notion Template · reusable templates · Starting Up Customer Discovery Interview Templates Notion
- A compact roundup of Dixon's startup thinking, including founder/market fit and why passion for a problem beats chasing a hot... Andreessen Horowitz Article · ~10 min read · Starting Up 12 Things I Learned from Chris Dixon about Startups Tren Griffin
- Long interviews where founders retrace how they came to their problem, the raw material of a good 'why you.' Listening to a few... Apple Podcasts (NPR / Wondery) Podcast · ~60 min episodes · Starting Up How I Built This with Guy Raz Guy Raz
- One of India's leading storytelling coaches on how founders can tell a story that earns trust. It helps you shape the emotional... Prime Venture Partners Podcast Podcast · ~60 min · Starting Up How Stories Shape Decisions, Trust & Startup Outcomes: A Masterclass with Ameen Haque Ameen Haque with Amit Somani, Prime Venture Partners
- This frames founder-market fit as a team question and lists what a strong founding team should be able to answer together about... Techstars Article · ~8 min read · Starting Up High Performing Founding Teams: The Five Questions Every Rockstar Founding Team Can Answer Martin Schilling and Brian Daly
- A clear explainer arguing that founder-market fit lives with the people who define and sell the product, and that outsiders can... Feel the Boot Video · ~18 min · Starting Up Founder/Market Fit: Your Startup's Early-Stage Advantage Cofounder Adam (Feel the Boot)
- A seed investor explains what he actually looks for as founder-market fit and how he weighs it across a whole team rather than... Tom Wilson (Medium) Article · ~9 min read · Starting Up Investing at Founder-Market Fit Tom Wilson
- Gil argues against overlapping expertise and for clear role division, warning that two people setting the same direction leads... Elad Gil (Elad Blog) Essay · ~8 min read · Starting Up How to Choose a Co-Founder Elad Gil
- Gil makes the case for co-founders splitting the company into clear areas of ownership so each person drives their domain... Elad Gil (Elad Blog) Article · ~6 min read · Starting Up Founders Should Divide and Conquer Elad Gil
- A useful counterweight that questions how much founder-market fit really predicts, arguing that great founders often pursue... Bessemer Venture Partners (Atlas) Article · ~12 min read · Starting Up A Brainstorming Framework for Aspiring Founders Adam Fisher
- Three college friends built Amagi into a company that runs a large share of American TV, and this episode has a segment on how... The Neon Show Podcast · ~60 min · Starting Up Inside the Mind of Baskar Subramanian, Co-Founder, Amagi Baskar Subramanian with Siddhartha Ahluwalia
- This directly separates insight from years of experience, which matters when you are told you lack the standard background.... Medium (Paul Asel) Essay · 8 min read · Starting Up Experience vs. Insight: What Really Makes a Successful Founder? Paul Asel
- The clearest explanation of the access gap, backed by data from real pitch rooms: investors ask women prevention questions... TED Video · 16 min · Starting Up The Real Reason Female Entrepreneurs Get Less Funding Dana Kanze
- The written, citable version of the Kanze research, useful when you want the study details and the exact reframing tactic on... Harvard Business Review Article · 9 min read · Starting Up Male and Female Entrepreneurs Get Asked Different Questions by VCs (and It Affects How Much Funding They Get) Dana Kanze, Laura Huang, Mark Conley, E. Tory Higgins
- A YC partner's direct notes to women founders on self doubt, asking for what you need, and not shrinking the ambition. It... Y Combinator Essay · 7 min read · Starting Up From Self-Doubt to Starting Up: Words of Wisdom for Women Founders Anu Hariharan
- Yin built a fund specifically for founders without the usual pedigree, and her blog is the most tactical writing on raising... elizabethyin.com Article · Blog archive · Starting Up Tactical Fundraising by Elizabeth Yin Elizabeth Yin
- A practical book on the inner game of being underestimated: self doubt, harsh feedback, and playing smaller than your ambition.... taramohr.com Book · 304 pages · Starting Up Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead Tara Mohr
- The reported history of women who built and funded Silicon Valley while being written out of its story, told through four... Penguin Random House Book · 304 pages · Starting Up Alpha Girls: The Women Upstarts Who Took On Silicon Valley's Male Culture Julian Guthrie
- Indian founders in aviation, healthcare, and consumer hardware, all male dominated and trust heavy, on how they earned... YourStory (HerStory) Article · 6 min read · Starting Up Women Building High-Trust Businesses in Male-Dominated Sectors YourStory (HerStory)
- A concise, practical list on the access side of the problem: owning your story, building investor relationships early,... PwC Article · 7 min read · Starting Up Five Ways Women Founders Can Overcome the Challenges Faced When Fundraising PwC
- A data grounded annual read on where women's funding actually stands, from a fund that only backs women. It keeps your... Female Founders Fund Article · 12 min read · Starting Up 2025 Review of Funding for Female Founders Female Founders Fund
- A large nonprofit network of women and nonbinary investors and founders that runs Female Founder Office Hours, giving you real... All Raise Tool · Community / program · Starting Up All Raise (Female Founder Office Hours) All Raise
- YC's curated shelf of talks and essays filtered to women founders, spanning fundraising, self doubt, and building. It is a... Y Combinator Course · Curated collection · Starting Up YC Startup Library: Women Founders Y Combinator
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →