Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A one-page cheat sheet you can keep open while you write, built to stop you from reaching for the generic first line under... Josh Braun Template · 1 page · Starting Up Cold Email First Sentence Cheat Sheet Josh Braun
- This is the article whose title is basically your question, and it answers it directly: find one real point of connection, say... Close Article · 10 min read · Starting Up Cold Emailing: Finding the Balance Between Personalization and Scale Samuel Szuchan
- Lavender scores your draft in real time and flags the lines that read as generic, which is a useful outside check on whether... Lavender Tool · Starting Up Lavender Lavender
- This is the chapter of the standard founder-led sales handbook that deals directly with cold email, and it gives you real... Holloway Book · 20 min read · Starting Up Founding Sales: Emailing Prospects Pete Kazanjy
- Joanna Wiebe gives you five real cold email structures for different situations, pitching a service, quoting someone's own... Copyhackers Template · 12 min read · Starting Up How to Write a Cold Email: 5 Templates from a Pro Copywriter Joanna Wiebe
- The author names the exact failure mode our short answer warns against, calling most personalized cold email mail merge with a... Indie Hackers Thread · 6 min read · Starting Up Your Cold Emails Aren't Personal, Here's Proof (And How We Fixed It) Virgil Nelson
- A marketer at Toggl walks through the actual cold emails that turned into 150,000 visits and 60,000 signups, mostly by pitching... Medium Article · 10 min read · Starting Up 10 Cold Email Tips I Used to Get 60,000 App Signups Dunja Lazić
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Video · Starting Up
How I Write Cold Emails That Get 15%+ Response Rate
YouTube (Smartlead)
- The project itself, an agent that researches a person then drafts a first line, is less important than the comment thread,... Hacker News Thread · 5 min read · Starting Up Show HN: I Built an Agent to Write Personalized Cold Email Opener Hacker News
- Postmark is an email delivery company, so this is a working list from people who watch inboxes for a living, not a generic... Postmark Article · Starting Up 13 reasons why your emails go into the spam folder (and what you can do about it) Postmark
- Spam complaints are the signal that actually poisons a domain, more than any single email landing in a spam folder. This piece... Postmark Article · Starting Up How to reduce and fix email spam complaints Postmark
- Mailgun is one of the infrastructure providers that actually sends the mail, so this is a hands-on, technically accurate... Mailgun Article · Starting Up How to authenticate your email for better delivery rates Mailgun
- HubSpot sends a genuinely enormous volume of email and publishes what they tell their own customers to do to stay out of spam.... HubSpot Knowledge Base Article · Starting Up Improve email deliverability HubSpot Knowledge Base
- Instantly is built specifically for cold outreach, so this guide is framed around your exact problem rather than transactional... Instantly Article · Starting Up How to Master SPF, DKIM, and DMARC for Cold Email Deliverability Instantly
- This directly supports the 'warm up a fresh domain slowly' half of your answer. It lays out why a brand-new domain has zero... Woodpecker Article · Starting Up How to Warm Up a New Domain Before Email Outreach Woodpecker
- This is the clearest explanation of exactly the advice in your short answer: keep cold outreach off your main domain so a spam... GlockApps Article · Starting Up Why You Need a Separate Domain for Cold Email Outreach GlockApps
- This gives you a week-by-week volume ramp for a new domain alongside the authentication basics, which is more concrete than... Mailshake Article · Starting Up The Ultimate Guide to Email Deliverability Mark Lindquist
- Ajay Goel has built email sending software for two decades, so this guide connects deliverability mechanics to the practical... GMass Article · Starting Up The Ultimate Guide to Cold Email Ajay Goel
- Al Iverson spent 15 years running deliverability for a major email platform, and this is his running commentary on what mailbox... Al Iverson Article · Starting Up Spam Resource: All Things Deliverability Al Iverson
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Video · Starting Up
How to Configure SPF, DKIM, and DMARC for Your Domain
PowerCert Animated Videos (YouTube)
- This is where you see, in Gmail's own words, how Gmail actually sees your domain: spam rate, IP and domain reputation,... Google Tool · Starting Up Google Postmaster Tools Google
- A single search bar to look up your SPF, DKIM, DMARC, MX, and PTR records, plus a blacklist check across dozens of blocklists.... MxToolbox Tool · Starting Up MxToolbox SuperTool MxToolbox
- Written by the team behind one of the most used email finder tools, so it walks through the same order of operations our answer... Hunter.io Blog Article · 10 minute read · Starting Up 10 Ways to Find Anyone's Email Address Ziemek Bućko
- A clear rundown from a company that does outreach at scale for its own work, covering lookup tools, pattern guessing, and... Ahrefs Blog Article · 8 minute read · Starting Up 6 Proven Ways To Find Anyone's Email Address Nick Churick
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →