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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Written from the recipient's side of the inbox by someone who gets hundreds of cold emails a week. It makes the case that... Ahrefs Blog Essay · 12 minute read · Starting Up I Just Deleted Your Outreach Email Without Reading. And NO, I Don't Feel Sorry Tim Soulo
- Once you've found or guessed someone's email, this is what to actually put in it, with word for word scripts from a founder who... First Round Review Article · 15 minute read · Starting Up Here are the Scripts for Sales Success: Emails, Calls and Demos That Close Deals Peter Kazanjy
- A straightforward alternative to Hunter that independent tests rate as more accurate on harder to find addresses. Useful as a... VoilaNorbert Tool · Starting Up VoilaNorbert VoilaNorbert
- This is the plain guess at the company's email pattern from our answer, made mechanical. Feed it a name and domain and it... Mailmeteor Tool · Starting Up Email Permutator Mailmeteor
- This is the verification step our answer insists on. Paste in a guessed or found address and it tells you whether the inbox is... NeverBounce Tool · Starting Up Email Verifier NeverBounce
- A large contact database that's worth trying when Hunter or VoilaNorbert come back empty, since it draws on a different index... RocketReach Tool · Starting Up RocketReach RocketReach
- Once you have a verified address, these are ready to adapt templates from a CRM built specifically for small sales teams,... Close Template · 10 minute read · Starting Up 15 Best Cold Email Templates That Actually Get Replies Steli Efti
- Ferrazzi's core argument is that the people worth reaching are found through relationships, not databases, so a connector who... Keith Ferrazzi Book · about 370 pages · Starting Up Never Eat Alone Keith Ferrazzi
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Video · about 10 minutes · Starting Up
No Replies? Increase response rates using THIS cold email template
Steli Efti
- A grounded conversation about when cold email is even worth the effort of finding an address for. Steli's rule of thumb is deal... Startups For the Rest of Us Podcast · about 35 minutes · Starting Up Episode 202: Outbound Sales for Startups with Guest Steli Efti Steli Efti
- A blunt, contrarian counterpoint from working founders and investors: several commenters argue you shouldn't be hunting down a... Hacker News Thread · Starting Up How to write cold emails to investors Hacker News
- Plain-language breakdown of every cold email metric (open, reply, positive reply, bounce) and what actually separates a healthy... Hunter.io Article · Starting Up Cold Email Metrics Hunter.io
- A short, practical checklist for raising reply rates once you already know your baseline is low. It walks through list size,... Hunter.io Article · Starting Up Improve Your Reply Rate Hunter.io
- Real platform-wide data across millions of sends, kept current, so you can see where your own numbers sit against a large... Woodpecker Article · Starting Up Cold Email Statistics Based on Sending Over 20M Cold Emails Woodpecker
- Written by a working copywriter who tracks her own reply and conversion rates on real cold pitches, so the advice comes with... Copyhackers Article · Starting Up How to Cold Pitch Effectively and Ethically Bree Weber
- Lemlist sends huge volumes of cold email through its platform and publishes some of the more specific length and... lemlist Article · Starting Up Outreach secrets: How to increase your reply rates lemlist
- This is the exact question our short answer addresses, asked and answered directly by a B2B investor and operator who reads a... SaaStr Article · Starting Up Dear SaaStr: Is It OK To Have a 5% Response Rate in My Personalized Cold Emails? Jason Lemkin
- This one flips the script: a CIO who actually receives startup outreach explains what makes him respond versus delete. Hearing... The Neon Show Podcast · Starting Up What Startups Can Learn from a $1.7B Co. Chief Information Officer (ft. Karthik Chakkarapani, Zuora) Karthik Chakkarapani (guest)
- A clear, simply written framing of the reply-rate tiers, broken, average, good, elite, that is easy to hold your own numbers... Apollo.io Article · Starting Up What Is a Good Reply Rate for Cold Outreach in 2026? Apollo.io
- This is an actual draft cold email, picked apart line by line by other founders in the comments, which makes it more useful... Indie Hackers Thread · 10 min read · Starting Up The Cold Email I'd Send to Get My First 10 Customers Indie Hackers
- Short, practical, and written for a founder with nothing to show yet, which is the exact reader we have in mind. It is written... Hustle Fund Article · 8 min read · Starting Up 5 Cold Email Suggestions from an Expert Hustle Fund
- A founder walks through the actual iteration: a first version of the email that flopped, the specific objections they heard... Starter Story Article · 10 min read · Starting Up How We Got Hundreds of Customers Through Creative Cold Emailing Starter Story
- A practical piece written for the Indian startup context, with the FreeCharge origin story as its centerpiece: an early cold... YourStory Article · 8 min read · Starting Up The Art of Cold Emailing: Every Startup's Gateway to Marketing YourStory
- Barry documents personally emailing bloggers he had researched individually, offering to migrate their email lists by hand for... Nathan Barry Essay · 15 min read · Starting Up Growing ConvertKit to $5,020 in Monthly Recurring Revenue Nathan Barry
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →