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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The better pick once WhatsApp becomes as much a support channel as a marketing one, a genuine shared team inbox with... wati.io Tool · D2C WATI, WhatsApp Team Inbox WATI
  2. CPCB's own screen-by-screen manual for the portal, the most authoritative reference for exactly what data and documents each... CPCB Article · D2C Guidance Manual for Centralized EPR Portal for Plastic Packaging CPCB
  3. The clearest explainer we found on the July 2025 QR-code/barcode traceability mandate and digital reporting requirements, a... ReCircle Article · D2C Understanding the 2025 Amendments in India's Plastic Waste Management Rules, Transparency & Traceability ReCircle
  4. A concise, policy-accurate summary of the rule changes without the sales pitch that compliance-consultancy blogs tend to carry,... Drishti IAS Article · D2C Plastic Waste Management (Amendment) Rules, 2024 Drishti IAS
  5. A law-firm-written summary that lays out both ASCI's self-regulatory Green Guidelines and the parallel CCPA draft rules, useful... Lexology Article · D2C Greenwashing No More, ASCI Guidelines for Environmental Claims & CCPA Draft Guidelines Lexology
  6. The primary source, straight from ASCI, read this before any secondary summary so you know exactly what 'substantiate with... ASCI Article · D2C Guidelines for Environmental/Green Claims, Press Release ASCI
  7. Good for the real enforcement examples, naming actual Indian brands fined for 'natural'/'chemical-free' claims that didn't hold... Outlook Business Article · D2C ASCI Moves To Curb Greenwashing With New Guidelines Outlook Business
  8. Video · D2C How to Apply for EPR Plastic Waste Registration | Step-by-Step CPCB Portal Guide (2025) YouTube
  9. A curated marketplace of compostable and plastic-free packaging, cornstarch mailers, kraft tape, seed-paper wraps, sized for... Brown Living Tool · D2C Plastic Free Packaging Products Brown Living
  10. Another low-MOQ sustainable packaging supplier built specifically for growing D2C, fashion, and beauty brands in India, a good... Mindful Tool · D2C Eco Friendly Packaging Products in India Mindful
  11. Explains why FSC certification is becoming the de facto global entry ticket for exporters, one certification that satisfies... Holidaypac Article · D2C 2026 Navigating Global Compliance: Why FSC Certification Is the New Standard for Sustainable Packaging Holidaypac
  12. A single reference comparing FSC, SFI, PEFC, and Cradle to Cradle certifications side by side, useful for an exporter deciding... PackageTheWorld Article · D2C Sustainable Packaging Certifications Guide: FSC to C2C PackageTheWorld
  13. Concrete evidence of a Mumbai-based roll-up actively closing acquisitions, with the specific categories (athletic wear, pet,... inc42.com Article · D2C Ecommerce Rollup Startup Evenflow Adds 4 D2C Brands To Its Portfolio Inc42
  14. Shows that Indian conglomerates, not just VC-funded roll-ups, are now running Thrasio-style acquisition strategies - important... inc42.com Article · D2C Aditya Birla Group Joins Thrasio-Style Bandwagon; To Acquire & Scale D2C Fashion, Lifestyle Brands Inc42
  15. A rare look at the actual acquisition criteria one of India's top roll-ups uses, straight from the source - the closest thing... yourstory.com Article · D2C What D2C Brands Aggregator GlobalBees Looks For In A Startup To Invest YourStory
  16. The single best overview comparing GlobalBees, Mensa Brands, Upscalio and Evenflow side by side - the fastest way to understand... yourstory.com Article · D2C How These Startups Are Using the Thrasio Model to Help D2C Brands Scale YourStory
  17. Explains why the original Thrasio itself entered India with a $500M commitment - useful context on how much capital global... inc42.com Article · D2C Thrasio's Attraction To India's Booming D2C Economy Inc42
  18. An India-first CFO's breakdown of the actual valuation mechanics Indian investors and acquirers use - the rupee-native... cfomatrix.in Article · D2C How Indian Investors Value D2C Brands CFO Matrix
  19. A practical directory of actual venues to sell a D2C business, from marketplaces to brokers to direct acquirer outreach,... 1800dtc.com Article · D2C 10 Places to Sell Your Ecommerce Business 1-800-D2C
  20. A clean, current explainer of the multiples actually used in ecommerce valuation - SDE vs EBITDA vs revenue multiples - and... eightx.co Article · D2C How Ecommerce Brands Are Valued (Multiples Explained) Eightx
  21. The actual government source of truth for IEC applications, ITC-HS classification, export policy and scheme updates, bookmark... dgft.gov.in Tool · D2C Directorate General of Foreign Trade (DGFT), Official Portal Ministry of Commerce and Industry, Government of India
  22. A fast, filterable search tool for finding your ITC-HS code by chapter or product description when you want a quicker... wise.com Tool · D2C HS Code List | India Harmonized System Code | HS Classification Wise
  23. A fintech-written explainer that connects HS codes to the GST and payment side of exporting, which most pure customs guides... razorpay.com Article · D2C ITC HS Code: Meaning, List & How to Find It (India Guide) Razorpay
  24. For founders who want structured, certificate-backed training rather than piecing it together from blog posts - CFI's course is... corporatefinanceinstitute.com Course · D2C Startup / e-Commerce Financial Modeling & Valuation Course Corporate Finance Institute (CFI)

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