Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Qoruz itself is one of the better analytics-first platforms in India, and this roundup - written from inside the industry... qoruz.com Article · D2C Top 10 Influencer Marketing Platforms in India Qoruz
- vCommission runs affiliate programs for Indian D2C names like Swiss Beauty and Giva, so this isn't theory - it's the... vcommission.com Article · D2C How to Structure Your D2C Affiliate Program: Commission Models That Convert vCommission
- Mamaearth's entire early growth engine was mom bloggers and micro beauty/skincare creators doing unscripted, honest reviews -... jobaaj.com Article · D2C Mamaearth's Influencer Network Success: A Case Study on Brand Growth Jobaaj
- India's largest influencer marketplace (750K+ creators) explaining, in its own words, how it structures seeding and UGC... Kofluence Article · D2C Influencer Marketing For D2C (Direct To Consumer) Business Kofluence
- Built specifically for Indian D2C and ecommerce brands that want ad-ready UGC fast without managing the creator relationship... MakeUGC Tool · D2C MakeUGC - India's Performance-First UGC Ad Platform MakeUGC
- The founder herself describing the grassroots mom-blogger gifting strategy that predated Mamaearth's Instagram-era scale - one... Storyboard18 Article · D2C Mamaearth's Ghazal Alagh on Word-of-Mouth and Influencer Marketing Storyboard18
- A well-regarded Indian marketing newsletter's deep-dive on how Mamaearth's influencer and content strategy evolved over time,... Marketing Monk Newsletter · D2C Shark Ghazal Alagh's Mamaearth: Digital Marketing Strategies and Campaigns Marketing Monk
- Ties UGC, seeding and community together across several named D2C brand examples in one piece, useful as a broader survey once... Billo Article · D2C How Top D2C Brands Are Using UGC, Influencers, and Community Building to Redefine Customer Relationships Billo
- Shopify's own landing page for the international-selling feature set, a fast way to see everything on offer (Markets, payments,... shopify.com Article · D2C Sell to International Customers with Shopify Shopify
- An India-based fintech's read on Shopify international selling, useful because it frames the payments and settlement side (the... razorpay.com Article · D2C Selling on Shopify: The 2026 Guide to International Markets Razorpay
- Features Tilfi Banaras founder Udit Khanna on scaling a luxury Indian textile brand to 30+ countries via direct-to-consumer,... inc42.com Article · D2C #GoingD2C Webinars: An Indian D2C Brand's Guide to Tap the Cross-Border Opportunity Inc42
- A structured resource specifically aimed at Indian D2C founders building a cross-border strategy, not a generic global guide... inc42.com Article · D2C Hacking D2C Growth: A D2C Brand's Guide to a Cross-Border Ecommerce Strategy Inc42
- An unfiltered founder account of hitting $1M revenue on a Shopify D2C brand with zero profit, the exact cautionary tale for... indiehackers.com Thread · D2C $1M Revenue, $0 Profit: Our D2C Reality Check Indie Hackers community
- Shopify's own take on freight forwarding, written specifically for ecommerce sellers rather than generic B2B trade, useful for... shopify.com Article · D2C Best Freight Forwarding Services for Ecommerce (2026 Guide) Shopify
- Written from a fulfillment-provider's vantage point for sellers moving inventory into marketplaces like Amazon FBA abroad, the... amzprep.com Article · D2C Freight Forwarder: A Comprehensive Guide for eCommerce Sellers AMZ Prep
- A practical support-doc-level explainer of how duty calculation actually plugs into Shopify Markets via a third-party shipping... support.easyship.com Article · D2C Shopify Duties and Taxes Support (Shopify Markets) Easyship
- Aimed squarely at smaller ecommerce sellers rather than enterprise shippers, a good level-set on international shipping basics... ship4wd.com Article · D2C Master E-commerce International Shipping: A Guide for SMBs Ship4wd
- The origin-story companion to the tactical playbook, it shows the insight behind a 'Made in India, for the world' brand (India... yourstory.com Article · D2C How a Delhi Entrepreneur Built Vahdam, an Indian Tea Brand That Sells to the World YourStory (SMBStory)
- Not an inventory book on the surface, but the Theory of Constraints it teaches, find the bottleneck, don't optimize anything... Goodreads Book · D2C The Goal: A Process of Ongoing Improvement Eliyahu M. Goldratt
- A solid ground-up explainer of core inventory mechanics for someone who's never managed stock before, good as a first read... DCKAP Blog Article · D2C Inventory Management for eCommerce Explained (2025) DCKAP
- Directly tackles the founder's real tension, stock enough to never disappoint a customer, but not so much you choke your cash,... Ceendesis Blog Article · D2C Inventory Management for D2C Brands: Balance Stock & Cash Ceendesis
- India and Southeast Asia's first dedicated consumer-focused VC fund, investing since 2012 - a longer track record than most... dsgcp.com Tool · D2C DSG Consumer Partners DSG Consumer Partners
- India's leading venture debt fund, with over $1.6B in credit enabled and consumer names like Sugar and Bira in its portfolio -... strideventures.global Tool · D2C Stride Ventures Stride Ventures
- A working list of 50+ India-focused D2C investors organised by stage and cheque size - exactly the filterable format you need... backrr.com Article · D2C 50+ D2C Investors in India: Stage, Cheque Size & How to Approach Backrr
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →