Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This is the cleanest short explanation of the two manual-first MVPs and, more importantly, how they differ, which is where most... Mind the Product Article · ~8 min read · Starting Up Wizard of Oz vs Concierge Testing: Behind the Curtain or Behind the Desk? Amanda White In 3 answers
2. When you are building outside the big startup hubs, the honest question is not "what is the theory" but "what actually worked... Indie Hackers Article · ~15 min read · Starting Up Indie hackers share how they got their first 10, 100, and 1,000 customers James Fleischmann In 3 answers
3. Video · ~30 min · Starting Up Fall in Love with the Problem, Not the Solution Uri Levine In 3 answers
4. Gross ranked hundreds of startups (his own and others') across five factors, and timing came out on top, ahead of team, idea,... TED Video · ~7 min · Starting Up The single biggest reason why start-ups succeed Bill Gross In 3 answers
5. Video · ~30 min · Starting Up Enterprise Sales | Startup School Pete Koomen In 3 answers
6. When two cofounders disagree on how big the market is, the fastest way out is to stop arguing opinions and turn the... First Round Review Article · ~12 min read · Starting Up The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls First Round Review (featuring Elliot Shmukler) In 3 answers
7. The Test Card is a one-page worksheet that forces a vague market-size belief into four fields: what we believe, how we will... Strategyzer Template · one-page worksheet · Starting Up Test Card Strategyzer (Alexander Osterwalder) In 3 answers
8. Reading 20 transcripts in your head is where patterns get lost. Dovetail lets you import interview transcripts, tag the moments... Dovetail Tool · Ongoing tool, free tier available · Starting Up Dovetail Dovetail In 3 answers
9. Reading about the switch interview is one thing, watching one run live is another. Bob Moesta and Chris Spiek interview an... Business of Software Video · Starting Up Uncovering the Jobs to Be Done (with a live switch interview) Bob Moesta and Chris Spiek In 3 answers
10. Once you launch, feedback arrives scattered across email, calls, Slack, and support tickets, and it quietly disappears. Canny... Canny Tool · Free plan, paid tiers from $19/mo · Starting Up Canny: Customer Feedback Management Canny In 3 answers
11. Video · Talk, roughly 30 minutes · Starting Up David Rusenko: How To Find Product Market Fit David Rusenko (Weebly co-founder) In 3 answers
12. Bessemer's report is the most grounded, data-backed look at how Indian SaaS companies actually split between selling to India... Bessemer Venture Partners (Atlas) Article · Long report, roughly 20 to 30 minutes · Starting Up The Rise of SaaS in India Bessemer Venture Partners In 3 answers
13. This is a ready-to-run interview script written for the exact moment you have an idea but nothing to show, so a non-technical... Deploy Empathy Template · One page, full script · Starting Up Customer Interview Script: Discovery Phase (before you've built anything) Michele Hansen (Deploy Empathy) In 3 answers
14. A dominant player with 80 percent share is almost always over-serving its most profitable customers and quietly ignoring the... Harvard Business Review Essay · About 20 minute read · Starting Up What Is Disruptive Innovation? Clayton M. Christensen, Michael E. Raynor, and Rory McDonald In 3 answers
15. Sajith Pai is an India VC, and he tells on himself here: he passed on WhiteHat Jr. by trusting a headline India TAM number,... sajithpai.com Essay · Starting Up TAM: Notes & Thoughts Sajith Pai In 3 answers
16. This is the canonical warning against throwing away working code and rebuilding from scratch, told through Netscape's rewrite... Joel on Software Essay · ~10 min read · Starting Up Things You Should Never Do, Part I Joel Spolsky In 3 answers
17. If your worry is whether the product itself is the problem, the honest signal is the shape of your retention curve, and Balfour... brianbalfour.com Essay · Starting Up The Never Ending Road To Product Market Fit Brian Balfour In 3 answers
18. Most migration writing is either no-code hype or agency sales pitches. This one gives you an actual checklist to run before you... AlterSquare Essay · Starting Up When to Migrate Off Bubble (or Any No-Code Tool): The Decision Framework Huzefa Motiwala In 3 answers
19. Typography is the fastest way to stop looking like a template, because every no-code builder ships one default font that... fontpair.co Tool · Starting Up Fontpair fontpair.co In 3 answers
20. This is a ready-to-fill IP assignment and confidentiality agreement hosted on the government's own Startup India portal, so it... Startup India (startupindia.gov.in) Template · 6-page fillable template · Starting Up Confidentiality and Intellectual Property Assignment Agreement Template (India) Startup India (Invest India) In 3 answers
21. This is the canonical explanation of what a reviewer actually means when they flag your inherited code as risky. Fowler frames... martinfowler.com Essay · About a 10 minute read · Starting Up Technical Debt Martin Fowler In 3 answers
22. This is the one principle that answers your worry head on: users spend most of their time on other apps, so they expect yours... Laws of UX Essay · 5 min read · Starting Up Jakob's Law Jon Yablonski (principle by Jakob Nielsen) In 3 answers
23. If you take emails or money from people in India, the DPDP Act is the law your privacy page now has to answer to, and this EY... EY India Article · ~15 min read · Starting Up Decoding the Digital Personal Data Protection Act, 2023 EY India In 3 answers
24. When you just need a first draft on the page so a gateway or a signup form will work, a generator like Termly gets you a... Termly Tool · ~10 min to generate · Starting Up Free Privacy Policy Generator Termly In 3 answers

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