Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The best India-specific explanation of why founders are picking up a mic in the first place - rising CAC and diminishing paid... inc42.com Article · D2C D2C's New Media Playbook Inc42 In 3 answers
- Instead of guessing what to test, GoodUI hands you patterns backed by hundreds of real A/B tests across ecommerce and SaaS... goodui.org Tool · D2C GoodUI - A/B Tested Patterns for Higher Conversion GoodUI In 3 answers
- A free, structured audit across homepage, PDP, cart, checkout, mobile and speed - the checklist to run yourself in an afternoon... cleancommit.io Template · D2C 148-Point Shopify CRO Audit Checklist Clean Commit In 3 answers
- A rare CRO piece built around actual Indian Shopify store numbers - sticky add-to-cart, COD visibility and page-speed fixes... aimnlaunch.com Article · D2C Shopify Conversion Rate Optimization: 15 Proven Tactics That Took Indian D2C Brands From 1% to 3.5% AimNLaunch In 3 answers
- A comprehensive, non-vendor-pushy overview of what ecommerce CX actually requires in 2026, omnichannel consistency, proactive... Help Scout Blog Article · D2C The Ultimate Guide to Ecommerce Customer Service in 2026 Help Scout In 3 answers
- The most current large-sample benchmark report on where customer expectations and AI-in-support are heading, useful for... Zendesk Article · D2C Zendesk CX Trends 2026 Zendesk In 3 answers
- A single-place reference for the stats that actually back up support-investment decisions, useful when you need to make the... Ringly Blog Article · D2C 50 Ecommerce Customer Support Statistics for 2026 Ringly In 3 answers
- The most complete single starting point on demand validation - covers landing pages, interviews, pre-sales and decision... Shopify Blog Article · D2C Product Validation: 9 Proven Strategies for 2025 Shopify In 3 answers
- A practitioner's operator-level walkthrough of scaling offline distribution specifically for a D2C-born brand, distinguishing... medium.com Article · D2C Scaling Offline Distribution Like a D2C Brand in India - Part 2 Sameer Lodha In 3 answers
- The industry-standard yardstick for 'is my email program actually good', built from over 180,000 real Klaviyo accounts, so... klaviyo.com Article · D2C Ecommerce Email Marketing Benchmark Report Klaviyo In 3 answers
- The most common first WhatsApp tool for Indian D2C founders on Shopify, official WhatsApp Business Solution Provider, no-code... interakt.shop Tool · D2C Interakt, WhatsApp Business Platform for E-commerce Interakt In 3 answers
- Lays out WhatsApp as a full commerce channel, catalogue, payments, cart recovery, post-purchase, not just a broadcast tool,... productgrowth.in Article · D2C WhatsApp Commerce for D2C Brands: The Complete India Playbook Product Growth Intelligence In 3 answers
- A neutral, non-marketplace explainer of the IEC from a trusted Indian tax source, good to cross-read alongside Amazon's version... cleartax.in Article · D2C IEC (Import Export Code), How to Apply, Documents & Benefits ClearTax In 3 answers
- The clearest breakdown of the two Incoterms that matter most for D2C checkout decisions, who pays duty, and what it means for... dhl.com Article · D2C DDP vs DDU: What to Know About These Shipping Incoterms DHL In 3 answers
- The default starting point for finding Indian manufacturers by category; filter by Manufacturer type, GST-registered, and... indiamart.com Tool · D2C IndiaMART B2B Marketplace and Supplier Directory IndiaMART In 3 answers
- A concrete worked example of how India clusters by category, mapping Moradabad, Jaipur and Jodhpur to specific metals and... indiasourcing.net Article · D2C Indian Metal Products and Sourcing Hubs Guide India Sourcing Network In 3 answers
- The best tactical breakdown of MOQ negotiation, with the crucial insight that packaging (not the product) usually sets the real... guidedimports.com Article · D2C 10 Proven Strategies to Lower a Factory's MOQ Guided Imports In 3 answers
- A practical, India-grounded checklist for turning an IndiaMART search into a vetted supplier, verify GST, sample first, avoid... dhanshikaexports.com Article · D2C How to Identify Good Suppliers on IndiaMART Dhanshika Exports In 3 answers
- Fraud advice straight from the platform most Indian founders source on, naming the exact red flags: too-good pricing,... corporate.indiamart.com Article · D2C Don't Get Scammed: Red Flags for Online Buyers on B2B Platforms IndiaMART In 3 answers
- A short, unglamorous checklist - personal network, social content, blogging, influencers, SEO, ambassador programs - that... LinkedIn Article · D2C 7 Effective Ways to Acquire the First 100 Customers for Your D2C Brand LinkedIn In 3 answers
- Written by an Indian shipping/COD infrastructure company that works with hundreds of early-stage D2C stores, so the advice... Shipway Blog Article · D2C Strategy to Acquire First 100 Customers for Your eCommerce Store Shipway Blog In 3 answers
- Inc42's detailed writeup of the same personal-delivery period at Wakefit, useful as a text companion to the podcast for... Inc42 Article · D2C A Shopping Experience, Knowledge Of the Space, And An Ideal Cofounder: The Serendipitous Story Of Wakefit Inc42 In 3 answers
- A founder who scaled from a small mobile-accessories brand to a bootstrapped giant, talking about what actually worked in the... The Neon Show Podcast · D2C India's First Rs 1,000 Cr D2C Brand, Noise, That's Completely Bootstrapped Siddhartha Ahluwalia In 3 answers
- A practitioner's honest read on where PMax actually delivers for ecommerce versus where founders overtrust the automation,... Store Growers Article · D2C Performance Max for Ecommerce: What Actually Works in 2026 Store Growers In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →