Let the product sell

A self-serve motion that works, and an onboarding that turns a signup into a habit.

What founders use for let the product sell, ranked by how many answers lean on it.

  1. Built from interviews with 12 growth leaders, and it argues hard against the thing most founders want to do, which is hire a... Lenny's Newsletter Article · 20 min read How to hire your first growth team Elena Verna and Andrea Wang In 2 answers
  2. The MOAT framework here is a genuinely useful way to decide between freemium, free trial and demo, and it is written for Indian... SaaSBoomi Article · 18 min read The Why, What, and How of Product-Led Growth Strategy: A Cheat Sheet Vishant Batta In 2 answers
  3. The counterweight: the POSist co-founder on what to do when your product genuinely cannot be self-serve, including pricing... SaaSBoomi Article · 12 min read AMA with Sakshi Tulsian: Growth strategies for your non-self-serve product Shweta Mishra In 2 answers
  4. Video · 45 min watch Postman's Product-Led Growth Journey with Abhinav Asthana, CEO Abhinav Asthana and Shekhar Kirani In 2 answers
  5. Isford's team found Airtable's aha moment and lifted activation about 20 percent by rebuilding onboarding around it, so this is... Lenny's Podcast Podcast · 64 min Mastering onboarding | Lauryn Isford (Head of Growth at Airtable) Lauryn Isford with Lenny Rachitsky In 2 answers
  6. Written from Chennai by a team that runs billing for thousands of self-serve SaaS businesses, so the AARRR breakdown here is... Chargebee Article · 12 min read The Secret to Scaling your SaaS Product with Product Led Growth Sinduja Pk
  7. Names the specific Indian habit this hub exists to fix: leaning on sales headcount and human touch instead of product... SaaSBoomi Article · 8 min read A SaaS Future with Product as the Epicentre Matthew John
  8. Updates the PLG argument for products where AI does part of the onboarding, with the engagement loop and self-service... SaaSBoomi Article · 10 min read Product-led Growth in an AI-driven SaaS Economy SaaSBoomi Editorial Team
  9. Zenoti's Sudheer Koneru and CleverTap's Anand Jain on customer acquisition and business model choices while building global... SeedToScale by Accel Podcast · 55 min listen Scaling your Startup Anand Daniel
  10. Podcast · 90 min These 90 Minutes Will Teach You Everything About SaaS Business | SaaSBOOMi Co-Founder Suresh Sambandam
  11. Video · 45 min 5 Step Framework for Defining Product-Qualified Leads (PQLs) Pocus
  12. Video · 29 min GitHub’s Approach to Implementing Product Qualified Leads (Thibault Imbert & Morgane Palomares) Thibault Imbert and Morgane Palomares
  13. Video · 59 min SaaS Talk #17: Product-Led Growth Rishen Kapoor and Sanket Shah
  14. Video · 61 min Crafting Your SaaS Pricing Strategy - SaaSBoomi Ajit Ghuman
  15. Video · 18 min Pricing for Product Led Growth - Kyle Poyar Kyle Poyar
  16. Video · 8 min Reduce Time-To-Value (TTV) to Maximize Onboarding Success | Wes Bush Wes Bush
  17. Video · 31 min How HEY Onboards New Users feat. Wes Bush And Josh Garofalo | User Onboarding Teardown Ramli John, Wes Bush and Josh Garofalo
  18. Video · 6 min Slack #UX Teardown - How Does Slack Onboard Users? UserGuiding.com
  19. A diagnostic conversation about where self-serve funnels leak, which backs the answer's instruction to leave the pricing page... The Revenue Formula Podcast · 43 min Why PLG suck, and how to fix it (with Wes Bush) Wes Bush with Toni Hohlbein and Raul Porojan
  20. Trial conversion without the nagging is mostly about timing prompts to what the user just did and setting trial length off your... ProductLed Podcast Podcast · 52 min Why Your Free Trial Isn’t Converting, and How to Fix It with PLG ProductLed Podcast
  21. The answer draws a line between the user activating and a whole account activating, and Rocketlane's founder has built a... SaaS Sessions Podcast · 41 min S9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan with Sunil Neurgaonkar
  22. Podcast · 26 min S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io Ruchin Kulkarni
  23. Video · 35 min Free Trial vs Freemium - Use the MOAT Framework to Decide Wes Bush
  24. Video · 10 min Breaking Into Product Led Growth | PLG series with TPF | The Product Folks | Himanshu Garg Himanshu Garg

Show the next 24

The questions

Product-led growth 16

When the product does the selling: self-serve funnels, freemium versus free trial, and the point where you layer sales back on.

What does product-led growth actually mean, and how is it different from just having a free trial? 6 → We are about to launch. Should we go with freemium or a free trial? 5 → How do I know whether my product can even work self-serve? 4 → I just joined a PLG company as my first GTM job. What do I actually do all day if the product sells itself? 5 → Our self-serve funnel converts at about 2 percent from signup to paid. Where do I even start looking? 5 → All 16 questions in Product-led growth →
Activation and onboarding 16

Getting a stranger from signup to their first real win, fast enough that they come back tomorrow.

Everyone says find your aha moment. What is it actually, and how do I find ours? 5 → Our activation rate is 18 percent. Is that terrible, or is that just what it is? 5 → What should a brand new user see in the first minute after they sign up? 5 → Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? 5 → How do I pick one activation metric when the product supports five very different use cases? 5 → All 16 questions in Activation and onboarding →
eChai Partner Brands The partnership →