91 people
Managing Partner at Upekkha and one of the clearest voices on capital efficient SaaS GTM from India
He works with dozens of early Indian SaaS founders at the same time, so his public material is grounded in patterns rather than one company's story: how to pick a wedge ICP, what a founder should personally close before hiring, and where India based teams typically stall selling into the US. His framing of efficiency as a GTM choice, not a constraint, is the useful contrarian bit.
Wrote the outbound prospecting playbook he used to build pipeline for two India-based B2B companies selling to the US
He is one of the few India-based operators who has documented an outbound channel end to end, from list building to sequencing, rather than posting tactics in isolation. His writing is unusually candid about what did not work and why a channel that prints pipeline at one company dies at the next.
Trains Indian SDRs for a living and hosts a podcast on sales development, after leading it at Whatfix, Chargebee and Salesken
He is the clearest India-based source on the entry-level end of GTM: what a first SDR job actually asks of you, how a cohort of reps is ramped, and where prospecting fails. The podcast is worth it for the specifics of running outbound out of India into global markets rather than generic prospecting advice.
Publishes weekly outbound teardowns pulled from the live accounts he runs for Indian B2B teams selling globally
The newsletter is drawn from accounts he is currently running, so the plays are dated and specific rather than evergreen advice. He is one of the few people writing about cold calling and cold email as an India-based rep dialling into US and global buyers, including the accent, timing and objection realities that come with it.
Runs a LinkedIn newsletter and YouTube channel on consultative B2B selling built from two decades of commercial leadership
He is one of the more prolific India-based publishers on the fundamentals of consultative selling: discovery, qualification, and how a deal is actually structured with a commercial buyer. Useful if you are early and want the mechanics explained rather than tactics assumed.
Explains how a sales enablement function gets built and measured, from running one globally at Whatfix
She is the rare India-based voice on enablement as an operating discipline: when a company is actually ready for the function, what problems it exists to solve, and how you measure its impact instead of counting training sessions. Useful if you are the person being handed 'go fix ramp time'.
A programmer who became an enterprise seller, and talks publicly about how that career switch actually works
She is one of the few people describing the move from writing code to carrying a quota in public, which is the exact path a lot of Indian technical people are quietly considering. Her SaaSBoomi and podcast material is grounded in the difference between selling large enterprise at LinkedIn and selling for a small Chennai SaaS company.
Built India's only membership body for technology sales professionals, with a blog, a podcast and a certification behind it
AITSP is the closest thing India has to a professional standard for tech sales, so his work is useful if you want to see the job described as a career with levels rather than as a hustle. The blog and podcast are one of the few places where Indian tech sellers, not founders, are the ones talking.
Sixteen years of startup sales leadership in Pune, now teaching GTM through the sessions he runs and moderates
He works at the specific altitude most Indian B2B startups get stuck at: past founder-led sales, not yet a real sales org. His sessions and teardowns are about the transition, what to hire, what to systematise, and what to stop doing yourself.
Hosts The Sales Algorithm, a Pune-based podcast where software sales veterans go through what actually closed and what did not
The show is one of the few India-based sales podcasts hosted by someone who carried a number for three decades rather than by a vendor, so the questions land where a practitioner would push. Episodes are long and unrushed, which suits deal stories that only make sense with the full context.
Writes the practical end of RevOps: comp plans, quota, and the plumbing under a sales number
He writes the parts of go-to-market nobody puts on a conference stage: how a commission plan is designed so reps trust it, what a RevOps starter pack looks like at a company that has never had one, and how to move the function from ticket-taking to strategy. Rare to find this written by someone who ran it at India scale first.
RevOps leader turned founder who publishes on sales compensation as a go-to-market lever
He treats sales compensation as a design problem rather than a finance chore, with concrete tests (can a rep explain their plan in sixty seconds) drawn from reviewing hundreds of enterprise comp plans. Useful if you are setting quotas and incentives for the first time.
The people who actually do this
GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.
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Prasanna Krishnamoorthy
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Srivaradha Vanamamalai
Bharat Ogirala
Krati Seth
Shuba Bhaskaran
Santhosh Srikant
Piyush Bhamare
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Rengan Jayakrishnan
Adithya Krishnaswamy
Siva Rajamani
How this list works
Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.
We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.
Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.
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