Should I publish comparison pages and 'best X' listicles to win AI recommendations?

Yes, this is currently the highest-leverage content format: listicles and comparison articles take roughly a third of all AI citations, and around 40% on commercial 'best X' prompts. Write genuinely useful ranked lists that include competitors, put a direct answer in the first paragraph (models lift most citations from the top of a page), and keep them updated. Honest comparisons on your own domain plus placements in third-party lists compound each other.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.