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Marketing & Growth

Should I publish comparison pages and 'best X' listicles to win AI recommendations?

Yes, this is currently the highest-leverage content format: listicles and comparison articles take roughly a third of all AI citations, and around 40% on commercial 'best X' prompts. Write genuinely useful ranked lists that include competitors, put a direct answer in the first paragraph (models lift most citations from the top of a page), and keep them updated. Honest comparisons on your own domain plus placements in third-party lists compound each other.

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18 resources.

More in Getting Found in AI Search (AEO/GEO)

Why does it now matter how ChatGPT and Perplexity describe my startup? 17 → How do founders get their product recommended by AI assistants? 18 → Is traditional SEO dead, what should an early-stage startup actually do? 21 → How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time? 21 → How do AI assistants actually choose which sources to cite in an answer? 20 → Do Reddit, review sites, and press mentions matter more than my own website for AI visibility? 16 → What technical setup does my site need so AI crawlers can find, read, and cite it? 20 → Google now answers with AI Overviews and AI Mode. Does my Google strategy change? 17 → How do I measure traffic, signups, and revenue coming from AI search? 17 → I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce? 19 → ChatGPT says something wrong or outdated about my startup. How do I fix it? 17 →

Also in Starting Up

The same ground, over in Brand, web & content, our Starting Up track.

How do I come up with a good name for my startup? 3 → What should actually go on my startup's landing page? 2 →
eChai Partner Brands The partnership →