Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Zapier's review of what the free plans of Square Online, HubSpot, Canva, Wix and Webflow actually allow, with the upsell each... zapier.com Article · 13 min read The 5 best free website builders Maria Myre
  2. An independent comparison updated in November 2026 that sorts Unbounce, Instapage, Carrd, Framer, Leadpages, Landingi, Webflow... dupple.com Article · 13 min read Best Landing Page Builders in 2026: The Top 9 Compared Dupple
  3. Zapier's May 2026 comparison of Figma, Whimsical, Balsamiq, UXPin, Axure RP and Visily for wireframes and prototypes, with what... zapier.com Article · 16 min read The 6 best wireframe tools in 2026 Maria Myre
  4. Hostinger's help article listing its server locations by plan, including India (Mumbai for agency plans), and how to choose or... hostinger.com Article · 3 min read Where are Hostinger servers located? Hostinger
  5. The official list of registrars accredited to sell .in domains, from the .IN Registry run under NIXI. Use it to check that... registry.in Article · Reference list .IN Registry: accredited registrars .IN Registry (NIXI)
  6. Zapier's tested comparison of the main video call apps, updated November 2025, with what each does best and where its free plan... zapier.com Article · 15 min read The best video conferencing software in 2026 Zapier
  7. TechRadar's tested buying guide, updated November 2026. It names the MacBook Air 13-inch (M5) the best laptop overall and the... techradar.com Article · 20 min read The best laptops 2026, tested, reviewed and rated TechRadar
  8. Zapier's tested comparison of online whiteboards, updated June 2026, covering which suits brainstorming, teaching and product... zapier.com Article · 15 min read The 5 best online whiteboards in 2026 Zapier
  9. GitHub's guide to drawing Mermaid diagrams directly in READMEs, issues and pull requests. docs.github.com Article · 5 min read Creating diagrams on GitHub GitHub
  10. Zapier's tested roundup of Canva alternatives, naming Adobe Express the best overall and Pixlr the affordable pick, with what... zapier.com Article · 15 min read The 7 best Canva alternatives Zapier
  11. Zapier's tested comparison of AI image generators, updated October 2026, with what each is best at and its free option. zapier.com Article · 15 min read The 6 best AI image generators in 2026 Zapier
  12. Canva's licence for its stock content. Among the things it prohibits is using any of the content as part of a trade mark,... canva.com Article · Legal page Canva Content License Agreement Canva
  13. YouTube's help page on public, private and unlisted videos. Unlisted videos can be seen and shared by anyone with the link but... support.google.com Article · 5 min read Change video privacy settings (YouTube Help) YouTube
  14. Cloudflare's docs on Stream pricing: $5 a month for each 1,000 minutes of video stored and $1 per 1,000 minutes delivered, with... developers.cloudflare.com Article · Docs Cloudflare Stream pricing Cloudflare
  15. Zapier's tested comparison of business video hosts, including Vimeo and Wistia, with what each is best for. zapier.com Article · 12 min read The 5 best video hosting sites for businesses Zapier

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
eChai Partner Brands The partnership →