Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Apple's free whiteboard app for iPhone, iPad and Mac, built for drawing with the Apple Pencil and sharing a board with others... apps.apple.com Tool · App Store page Freeform (App Store, India) Apple
  2. Microsoft's whiteboard, which works inside Teams meetings and on Windows and touch screens, with more than 60 free templates. microsoft.com Tool · Product page Microsoft Whiteboard Microsoft
  3. The free, open-source diagram editor (also known as diagrams.net): free forever, no sign-up, and your files stay wherever you... drawio.com Tool · Web and desktop app draw.io draw.io
  4. Lucidchart's pricing page. The free plan allows 3 editable documents with up to 75 shapes each; Individual is $9 a month billed... lucidchart.com Tool · Pricing page Lucidchart pricing Lucid
  5. Mermaid turns a few lines of text into flowcharts, sequence diagrams, ER diagrams and more. Because the diagram is text, an AI... mermaid.js.org Tool · Docs and live editor Mermaid Mermaid
  6. The open-source tool that draws UML diagrams (sequence, class, activity and more) from simple text descriptions, standard in... plantuml.com Tool · Docs PlantUML PlantUML
  7. Canva's own plans page. Canva Free covers templates and basic editing with limited AI; Pro is US$144 a year for one person with... canva.com Tool · Pricing page Canva pricing (India) Canva
  8. A free photo editor in the browser with Photoshop-style professional tools. It runs locally, so your images are not uploaded. photopea.com Tool · Web app Photopea Photopea
  9. Pixlr's browser and phone photo editors. Plus is $1.99 a month billed yearly ($2.49 monthly) for ad-free use with 80 monthly AI... pixlr.com Tool · Pricing page Pixlr pricing Pixlr
  10. Canva's free logo maker: pick a template or start blank, set your name in a font, and download. Fast and free for a first logo. canva.com Tool · Product page Free logo maker Canva
  11. An AI logo maker you can try free with no account. You pay once, with no monthly charge, and the purchase includes full... brandmark.io Tool · Web app Brandmark Brandmark
  12. Vimeo's plans: Creator at $9 a month billed annually with 50GB managed storage and password protection, and Core at $24.50 for... vimeo.com Tool · Pricing page Vimeo pricing Vimeo
  13. Wistia's plans: Free with 25GB of storage for one user, and Business at $79 a month billed annually with branding removed,... wistia.com Tool · Pricing page Wistia pricing Wistia
  14. Bunny Stream charges for use only: encoding is free, storage from $0.01 a GB and delivery from $0.005 a GB, with a free player... bunny.net Tool · Pricing page Bunny Stream pricing bunny.net
  15. VdoCipher hosts video with DRM encryption against piracy, and lists Indian ed-tech companies among its customers. Starter is... vdocipher.com Tool · Pricing page VdoCipher pricing VdoCipher
  16. The free, open-source audio editor and recorder. It has always been free and the team says it will remain free for everyone. audacityteam.org Tool · Download page Audacity Audacity
  17. Apple's free recording studio for the Mac, listed free on the App Store. It records several tracks and edits a simple podcast... apps.apple.com Tool · App Store page GarageBand (Mac App Store, India) Apple
  18. Adobe Podcast's free AI filter that cleans up spoken audio, removing echo and background noise from a recording made on an... podcast.adobe.com Tool · Web app Enhance Speech from Adobe Adobe
  19. REAPER is a full studio audio editor. A licence is $60 for individuals and for businesses with yearly gross revenue under... reaper.fm Tool · Pricing page Purchase a REAPER licence Cockos

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
eChai Partner Brands The partnership →