Brand, web & content

Name it, say what it does, and put up a site that earns trust.

What founders use for brand, web & content, ranked by how many answers lean on it.

  1. When you want a more polished, professional-looking site that can grow into multiple pages, Framer's free tier and templates... framer.com Tool · Tool Framer, design-led website builder Framer In 4 answers
  2. The fastest, cheapest way to ship a real, responsive one-page site or landing page today, free to start, a few dollars a year... carrd.co Tool · Tool Carrd, simple one-page website builder AJ (Carrd) In 3 answers
  3. Before you get attached to a name, you want one screen that tells you if the handle is free everywhere at once. Namechk checks... namechk.com Tool Namechk: Username and Domain Availability Checker Namechk In 2 answers
  4. Most registrars hook you with a cheap first year and quietly triple the renewal, which is exactly the trap a bootstrapped... Cloudflare Tool Cloudflare Registrar Cloudflare In 2 answers
  5. This is the standard free tool for measuring how your page actually performs, and it defaults to a mobile view, which is... Google (web.dev) Tool · A test runs in under a minute per URL PageSpeed Insights Google In 2 answers
  6. If you cannot yet hear which of your sentences read as translated, this free tool shows you. Paste your draft and it highlights... Hemingway App Tool · Free web version, paid desktop app Hemingway Editor Hemingway App In 2 answers
  7. The official Indian government registry to run a free trademark knockout search before you commit to a name, the primary... Government of India (ipindia.gov.in) Tool · Tool Public Trademark Search, IP India Office of the Controller General of Patents, Designs and Trade Marks
  8. The free, official first step before you commit to any brand name, logo, or domain. Ten minutes here can save you a rebrand, it... Government of India (tmrsearch.ipindia.gov.in) Tool · tool IP India Public Trademark Search Trade Marks Registry, CGPDTM
  9. If live calls drain you, Clarity lets you watch how real people actually use your product without ever getting on a call. You... Microsoft Tool Microsoft Clarity Microsoft
  10. If you plan to register in India, a free handle and a free domain still will not save you if the name is already a registered... mca.gov.in Tool Check Company/LLP Name on the MCA portal Ministry of Corporate Affairs, Government of India
  11. When you want to make an offer on a domain someone already owns, do it on a real marketplace with escrow, not over a random... Afternic Tool Afternic (GoDaddy domain marketplace) Afternic (GoDaddy)
  12. When you want fast reactions from strangers who match your audience, PickFu is the cheap, no-setup way to do it. You upload 2... PickFu Tool · Poll results in a few hours How to test your brand name with PickFu PickFu
  13. This is a structured, fillable brief you can hand straight to a designer or paste into an AI tool, built around the six things... Holabrief Template Naming Brief Template (Holabrief) Holabrief
  14. Once you have a clear brief, Namelix is the fastest way to turn keywords and a style preference into dozens of short, brandable... Namelix Tool Namelix: AI Business Name Generator Brandmark
  15. This is the official, source of truth for turning a page button into a real conversation, no third party sitting between you... WhatsApp Help Center Tool · 5 min read WhatsApp click to chat (wa.me links) WhatsApp (Meta)
  16. Images are the single biggest reason landing pages crawl on a slow 4G connection, and Squoosh fixes that in your browser with... Google Chrome Labs Tool · A few minutes per image Squoosh Google Chrome Labs
  17. This is the free, built-in way to see exactly where your landing page breaks: open DevTools, toggle the device toolbar, and... Chrome for Developers Tool Simulate mobile devices with Device Mode (Chrome DevTools) Google Chrome Developers
  18. If you just want to know how many people showed up and how long they stayed, without slowing your page or bolting on a cookie... plausible.io Tool Plausible Analytics Plausible Insights
  19. Paste your landing page URL and it shows you exactly how the link renders when someone drops it into WhatsApp, Slack, LinkedIn,... OpenGraph.to Tool OpenGraph.to: Free Open Graph Checker and Preview Tool OpenGraph.to
  20. If your landing page is on WordPress, Weglot is the most common way to add a language toggle without touching engineering. This... Weglot Tool · ~10 min read How to add a WordPress language switcher (no code) Weglot
  21. When you just need a first draft on the page so a gateway or a signup form will work, a generator like Termly gets you a... Termly Tool · ~10 min to generate Free Privacy Policy Generator Termly
  22. This is the official government register, so if you are building in India this is where you confirm a name is not already... IP India Tool · varies IP India Trademark Public Search Controller General of Patents, Designs and Trade Marks (CGPDTM)
  23. This is a genuinely one-page template you can fill in the same afternoon, in Word, PowerPoint, Google Slides, or PDF, so no... Smartsheet Template · One page, fill in the same day One-Page Brand Guidelines Template (Free) Smartsheet
  24. Coolors is the fastest way to lock a brand palette and walk away with the exact hex codes your site, deck, and designer all... Coolors Tool · Web tool, minutes to build a palette Coolors: The Super Fast Color Palette Generator Fabrizio Bianchi

Show the next 24

The questions

Naming your startup & domains 18

A name you can spell, say, and own.

How do I come up with a good name for my startup? 3 → Do I really need a .com domain, or is .io / .co / .in fine? 2 → What kinds of startup names exist and which type should I pick? 2 → How do I check if a name is legally free to use in India (trademark)? 2 → How do famous startups actually get their names, any real examples? 2 → All 18 questions in Naming your startup & domains →
Website & landing page 18

Look real, load fast, ship today.

What should actually go on my startup's landing page? 2 → How do I build a landing page fast without knowing how to code? 2 → Why isn't my landing page converting visitors into signups? 2 → How much should I spend on a website before I have customers? 2 → Do I need a full multi-page website or is a single landing page enough? 2 → All 18 questions in Website & landing page →
Branding & visual identity 18

Look like a company people trust.

What does 'branding' actually mean for an early-stage startup? 2 → How do I position my startup so people instantly 'get' it? 2 → Do I need to hire a designer for a logo, or can I DIY it? 2 → How did Indian brands like Zerodha build trust without huge ad budgets? 2 → How do I create a consistent visual identity (colours, fonts) without a designer? 2 → All 18 questions in Branding & visual identity →
Copywriting & messaging 18

Say what it is in words a customer would use.

How do I write copy that explains what my product does clearly? 2 → What are the rules of good marketing copy? 2 → How do I write a headline / value proposition that grabs attention? 1 → How do I find the exact words my customers use to describe their problem? 2 → How do I structure a message so customers care (story / framework)? 2 → All 18 questions in Copywriting & messaging →
Content & SEO foundations 18

Get found by the people already searching.

What is SEO and do I even need it as an early-stage startup? 2 → How do I do keyword research to find what my customers search for? 2 → What are the basic on-page SEO things I must get right? 2 → How do I get started with content marketing without a big team? 2 → How long does SEO take to actually bring in traffic? 2 → All 18 questions in Content & SEO foundations →
eChai Partner Brands The partnership →