Understand your customers
Competitive & market research
Know the landscape better than the incumbents.
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My market has one dominant player with 80% share. Is that a red flag or a sign the market is real?
A single dominant player usually proves the market has money and demand, which is good, but it also means you can't win by being a slightly better ...
When a big competitor announces they're building the exact feature I'm known for, what do I actually do?
First, don't panic: a giant announcing a feature is not the same as shipping it well, and their version will be one checkbox in a bloated suite whi...
How do I do competitive research for a brand-new category where there are no direct competitors yet?
No direct competitors almost never means no competition, it means you're competing against how people solve the problem today, however clumsily. Ma...
How do I research whether a market is big enough to matter but small enough that big players will ignore it?
You're looking for the sweet spot that's a real business for you but a rounding error for a giant, and the test is simple: could this market ever p...
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