Customers & Research
Competitive & market research
Know the landscape better than the incumbents.
How do I research my competitors properly?
Go beyond their homepage: sign up, read their reviews, their churned-customer complaints, their job posts, and their pricing page. The gold is in w...
What tools should I use to track competitors and market landscape?
Start free and manual before you pay for anything: Google Alerts and their newsletter for moves, G2/Capterra reviews for weaknesses, Crunchbase for...
How do I position against a bigger, better-funded competitor?
Don't fight them on their strengths, reframe the category so your strengths matter most. Anchor on the competitive alternatives your best customers...
How do I size the market and figure out if it's big enough?
Build it bottom-up, not from a scary McKinsey top-down number: who exactly is the customer, how many are there, what will they pay, and how will yo...