Understand your customers

Competitive & market research

Know the landscape better than the incumbents.

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What are the most common mistakes founders make when sizing their market, and how do I avoid faking a big TAM? The classic mistake is starting from a giant global number and multiplying down with invented percentages (the 1% of a billion-dollar market trap),... Intermediate 3 resources → As a non-technical founder, how do I research a market where I don't understand the technical products my competitors sell? You don't need to understand the internals to research well, you need to understand what the product does for the buyer and where it falls short, w... Beginner 2 resources →
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