We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 691 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Competitive & market research

Know the landscape better than the incumbents.

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How do I position against a bigger, better-funded competitor? Don't fight them on their strengths, reframe the category so your strengths matter most. Anchor on the competitive alternatives your best customers... Advanced 2 resources → How much time should a solo founder actually spend on competitive research before just building? As a rough starting point, cap the first pass at a few focused days: enough to know who the top three players are, roughly how they price, and what... Beginner 2 resources → How do I keep tracking competitors without it turning into a daily anxiety spiral that distracts me from my own product? Turn competitive watching from a compulsive habit into a scheduled ritual: batch it into one short review a week or every two weeks, write a two-li... Intermediate 2 resources →
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