Grow organically & retain

SEO, content, email, and community that compound while you sleep.

What founders use for grow organically & retain, ranked by how many answers lean on it.

  1. Video How to Launch a Referral Program for Your Ecommerce Brand (ReferralCandy Demo) Raúl Galera, ReferralCandy
  2. Video How to Build Your First PR Campaign (Step-by-Step for Founders) youtube.com
  3. Video Mamaearth Founder On Why Most D2C Brands Don't Manufacture Themselves YouTube

The questions

SEO for D2C brands 6

Free traffic that compounds while you sleep.

I just launched my Shopify store. Where do I even start with SEO? 4 → What technical SEO actually matters for my product and collection pages? 4 → How do I build a content/blog strategy that actually drives organic traffic, and sales, not just eyeballs? 4 → I have almost no budget, how do I build backlinks and authority for my D2C brand? 4 → Are there India-specific SEO things I should be doing differently, language, COD, local search? 4 → All 6 questions in SEO for D2C brands →
Content & social media 6

Show up daily so the ad has somewhere to land.

Should I be on Instagram, YouTube Shorts, and Pinterest, or just pick one? Where do I actually put my limited time? 4 → I'm a team of two - what should I actually be posting every week, and how do I build a system so it doesn't fall apart after month one? 4 → Should I be paying for polished brand shoots or just running UGC campaigns - what actually converts for a D2C brand? 3 → How do I get more mileage out of one shoot instead of creating from scratch for every platform? 4 → Should I, the founder, be on camera building a personal brand, or should that be the brand account's job? 4 → All 6 questions in Content & social media →
Email & retention marketing 6

The profit is in the second order.

Should I use Klaviyo, WebEngage, MoEngage, or something else for email and retention marketing? 4 → How do I actually set up abandoned cart, welcome and post-purchase email flows that make money? 4 → Should I be doing WhatsApp marketing, and which tool, Interakt, WATI or Gupshup? 4 → How much revenue should email actually be driving for my D2C brand? 4 → SMS vs email vs WhatsApp, where should I actually put my retention budget for Indian customers? 4 → All 6 questions in Email & retention marketing →
Community, referrals & loyalty 6

Turn buyers into a flywheel.

How do I build a referral program that people actually use, not one that just sits unused in my Shopify admin? 4 → Is a points-based loyalty program worth the effort for a D2C brand, or is it a distraction from bigger problems? 4 → How do I build a real customer community - a WhatsApp group, Discord or Facebook group - not just another broadcast channel? 4 → How do I turn my best customers into brand ambassadors instead of just paying influencers for posts? 4 → Which loyalty and referral tools should I actually use for my D2C store? 4 → All 6 questions in Community, referrals & loyalty →
PR & earned media 6

Get written about without a PR retainer.

How do I get press coverage for my D2C brand without hiring a PR agency? 4 → How do I pitch journalists directly, and is there an Indian version of HARO? 4 → How do I get my D2C brand featured on YourStory, Inc42, ET or Moneycontrol? 4 → Are startup awards, 'best brand' lists and rankings actually worth applying for? 4 → When is it actually worth hiring a PR agency in India, and what does it cost? 4 → All 6 questions in PR & earned media →
Influencer & affiliate programs 6

Ongoing creator engines, not one-off posts.

How do I build a repeatable influencer program instead of just sending free products and hoping for posts? 4 → Should I spend my budget on micro-influencers or go big with a macro/celebrity influencer for my D2C brand? 4 → How do I actually set up an affiliate program for my D2C brand, and what commission should I pay affiliates? 4 → Which influencer marketing and affiliate platforms should I actually be using in India? 4 → How do I measure influencer ROI properly instead of just tracking likes and reach? 4 → All 6 questions in Influencer & affiliate programs →
Reputation & crisis management 6

Handle a viral complaint or recall without losing the brand.

A customer's complaint about my product just went viral on social media, what do I do in the first few hours? 3 → How should I, as founder, actually respond publicly when the brand is getting called out, what tone works vs backfires? 3 → If I actually need to recall a product in India, what's the legal process and who do I have to notify? 4 → My reviews are getting review-bombed after a controversy, how do I handle that without looking defensive? 3 → Should I hire an ORM or crisis PR agency, or can I handle this myself as a founder? 3 → All 6 questions in Reputation & crisis management →
eChai Partner Brands The partnership →