Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Written just after the Nasdaq listing, it states the arrangement plainly: based in Chennai with half of sales origination there... Forbes India Article · About 12 min read · GTM Startup to Scaleup: How Girish Mathrubhootham built the Saas-y Freshworks Harichandan Arakali
- The founder's own account, including the detail that reframes the whole story: Postman was announced in a Stack Overflow... Postman Blog Article · About 10 min read · GTM How we built Postman, the product and the company Abhinav Asthana
- The scale the free adoption eventually bought: 17 million developers, 500,000 organisations, and 98 percent of the Fortune 500,... TechCrunch Article · About 4 min read · GTM API platform Postman valued at $5.6 billion in $225 million fundraise Manish Singh
- The cleanest narrative of how the word of mouth actually ignited: John Resig's tweet, 10,000 beta users in three weeks, then... buildd Article · 6 min read · GTM How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue! buildd
- Word of mouth is only half of it. This is the search side with numbers, including the free developer tools built specifically... Concurate Article · About 10 min read · GTM BrowserStack Marketing Strategy: How Useful Content Drives Adoption (Updated 2025) Concurate
- The honest correction to the legend: BrowserStack's go to market moved from pure word of mouth to a conventional sales and... Sacra Report · Company report · GTM BrowserStack revenue, valuation & funding Sacra
- Education is the distribution channel, and this is written by the person who built it, with the actual scale: certification... Z-Connect by Zerodha Article · About 6 min read · GTM Zerodha Varsity in 2023 Karthik Rangappa
- The thesis proved in the profit and loss: 47 crore rupees of advertising against 8,847 crore of revenue, roughly half a... Entrackr Article · About 4 min read · GTM Zerodha cash reserve stands at Rs 22,679 Cr in FY25 Kunal Manchanada
- The mechanics with numbers attached: Website Grader evaluating over 4 million sites, the blog driving 20 percent of organic... GrowthHackers Article · About 20 min read · GTM How HubSpot Grew a Billion Dollar B2B Growth Engine Morgan Brown
- The primary source for the free tool tactic, from February 2007, stating outright that it was built to generate buzz, organic... HubSpot Article · About 3 min read · GTM Website Grader Evaluates Over 1 Million URLs! Pamela Vaughan
- The clearest statement of the partner posture that got them their early distribution: complement Stripe, Braintree and PayPal... SaaStock Article · About 8 min read · GTM AMA with Krish Subramanian, CEO of Chargebee Alex Theuma
- The outside view of the same years, useful for sanity checking how long the search for product market fit really took before... Contrary Research Report · Long report · GTM Chargebee Business Breakdown & Founding Story Contrary Research
- The best source on stopping the two motions fighting, with real penetration triggers and named cases where it went wrong,... Andreessen Horowitz Article · About 15 min read · GTM The "$20M to $500M" Question: Adding Top Down Sales Sarah Wang and David George
- It states the anti-conflict thesis directly: bottom up usage is what generates top down pipeline, so the two motions feed each... Bessemer Venture Partners Article · About 14 min read · GTM Introducing enterprise sales to a product-led growth organization Janelle Teng and Elliott Robinson
- The full verbatim memo, dated 31 July 2013 and sent two weeks before the preview release. Read the primary text rather than the... alexanderjarvis.com Article · About 10 min read · GTM We Don't Sell Saddles Here memo from Slack Stewart Butterfield
- Six questions you can run against your own org today, with the real Stripe artifacts behind them: the operating principles, the... First Round Review Article · About 10 min read · GTM To Grow Faster, Hit Pause, and Ask These Questions from Stripe's COO First Round Review
- Where the widely copied Working with Claire guide comes from, plus her two document planning hierarchy of multi-year charters... High Growth Handbook Article · About 15 min read · GTM Decision-Making and Managing Executives: An Interview with Claire Hughes Johnson Elad Gil
- A short news report of TRAI's February 2025 amendment to the telecom commercial communication rules, which govern every... Storyboard18 Article · 4 min read · GTM TRAI tightens rules against spam, introduces provision of stricter penalties Storyboard18
- Meta's own pricing documentation for the WhatsApp Business Platform, which is where the per-message model, the categories and... Meta for Developers Article · 12 min read · GTM Pricing on the WhatsApp Business Platform Meta for Developers
- Meta's policy page on the permission a business needs before it messages someone on WhatsApp, and the ways that permission can... Meta for Developers Article · 5 min read · GTM Getting opt-in for WhatsApp Meta for Developers
- Yahoo's own rules for bulk senders, the counterpart to Google's sender guidelines and written by the people who enforce them. Yahoo Sender Hub Article · 8 min read · GTM Sender Best Practices Yahoo Sender Hub
- Zapier's hands-on roundup of CRM apps, tested by its writers and grouped by the kind of team each suits. Useful for seeing how... zapier.com Article · GTM The best CRM software Zapier
- LinkedIn's contract with every member, effective 3 November 2025. Section 8.2 forbids bots or other unauthorized automated... linkedin.com Article · GTM LinkedIn User Agreement LinkedIn
- LinkedIn's help page on automation tools. It says it does not permit any third-party software that scrapes or automates... linkedin.com Article · GTM Prohibited software and extensions LinkedIn
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →