Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Written just after the Nasdaq listing, it states the arrangement plainly: based in Chennai with half of sales origination there... Forbes India Article · About 12 min read · GTM Startup to Scaleup: How Girish Mathrubhootham built the Saas-y Freshworks Harichandan Arakali
  2. The founder's own account, including the detail that reframes the whole story: Postman was announced in a Stack Overflow... Postman Blog Article · About 10 min read · GTM How we built Postman, the product and the company Abhinav Asthana
  3. The scale the free adoption eventually bought: 17 million developers, 500,000 organisations, and 98 percent of the Fortune 500,... TechCrunch Article · About 4 min read · GTM API platform Postman valued at $5.6 billion in $225 million fundraise Manish Singh
  4. The cleanest narrative of how the word of mouth actually ignited: John Resig's tweet, 10,000 beta users in three weeks, then... buildd Article · 6 min read · GTM How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue! buildd
  5. Word of mouth is only half of it. This is the search side with numbers, including the free developer tools built specifically... Concurate Article · About 10 min read · GTM BrowserStack Marketing Strategy: How Useful Content Drives Adoption (Updated 2025) Concurate
  6. The honest correction to the legend: BrowserStack's go to market moved from pure word of mouth to a conventional sales and... Sacra Report · Company report · GTM BrowserStack revenue, valuation & funding Sacra
  7. Education is the distribution channel, and this is written by the person who built it, with the actual scale: certification... Z-Connect by Zerodha Article · About 6 min read · GTM Zerodha Varsity in 2023 Karthik Rangappa
  8. The thesis proved in the profit and loss: 47 crore rupees of advertising against 8,847 crore of revenue, roughly half a... Entrackr Article · About 4 min read · GTM Zerodha cash reserve stands at Rs 22,679 Cr in FY25 Kunal Manchanada
  9. The mechanics with numbers attached: Website Grader evaluating over 4 million sites, the blog driving 20 percent of organic... GrowthHackers Article · About 20 min read · GTM How HubSpot Grew a Billion Dollar B2B Growth Engine Morgan Brown
  10. The primary source for the free tool tactic, from February 2007, stating outright that it was built to generate buzz, organic... HubSpot Article · About 3 min read · GTM Website Grader Evaluates Over 1 Million URLs! Pamela Vaughan
  11. The clearest statement of the partner posture that got them their early distribution: complement Stripe, Braintree and PayPal... SaaStock Article · About 8 min read · GTM AMA with Krish Subramanian, CEO of Chargebee Alex Theuma
  12. The outside view of the same years, useful for sanity checking how long the search for product market fit really took before... Contrary Research Report · Long report · GTM Chargebee Business Breakdown & Founding Story Contrary Research
  13. The best source on stopping the two motions fighting, with real penetration triggers and named cases where it went wrong,... Andreessen Horowitz Article · About 15 min read · GTM The "$20M to $500M" Question: Adding Top Down Sales Sarah Wang and David George
  14. It states the anti-conflict thesis directly: bottom up usage is what generates top down pipeline, so the two motions feed each... Bessemer Venture Partners Article · About 14 min read · GTM Introducing enterprise sales to a product-led growth organization Janelle Teng and Elliott Robinson
  15. The full verbatim memo, dated 31 July 2013 and sent two weeks before the preview release. Read the primary text rather than the... alexanderjarvis.com Article · About 10 min read · GTM We Don't Sell Saddles Here memo from Slack Stewart Butterfield
  16. Six questions you can run against your own org today, with the real Stripe artifacts behind them: the operating principles, the... First Round Review Article · About 10 min read · GTM To Grow Faster, Hit Pause, and Ask These Questions from Stripe's COO First Round Review
  17. Where the widely copied Working with Claire guide comes from, plus her two document planning hierarchy of multi-year charters... High Growth Handbook Article · About 15 min read · GTM Decision-Making and Managing Executives: An Interview with Claire Hughes Johnson Elad Gil
  18. A short news report of TRAI's February 2025 amendment to the telecom commercial communication rules, which govern every... Storyboard18 Article · 4 min read · GTM TRAI tightens rules against spam, introduces provision of stricter penalties Storyboard18
  19. Meta's own pricing documentation for the WhatsApp Business Platform, which is where the per-message model, the categories and... Meta for Developers Article · 12 min read · GTM Pricing on the WhatsApp Business Platform Meta for Developers
  20. Meta's policy page on the permission a business needs before it messages someone on WhatsApp, and the ways that permission can... Meta for Developers Article · 5 min read · GTM Getting opt-in for WhatsApp Meta for Developers
  21. Yahoo's own rules for bulk senders, the counterpart to Google's sender guidelines and written by the people who enforce them. Yahoo Sender Hub Article · 8 min read · GTM Sender Best Practices Yahoo Sender Hub
  22. Zapier's hands-on roundup of CRM apps, tested by its writers and grouped by the kind of team each suits. Useful for seeing how... zapier.com Article · GTM The best CRM software Zapier
  23. LinkedIn's contract with every member, effective 3 November 2025. Section 8.2 forbids bots or other unauthorized automated... linkedin.com Article · GTM LinkedIn User Agreement LinkedIn
  24. LinkedIn's help page on automation tools. It says it does not permit any third-party software that scrapes or automates... linkedin.com Article · GTM Prohibited software and extensions LinkedIn

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