Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A YC partner walks through the mechanics of actually landing an investor meeting, not just pitching once you're in the room.... Y Combinator (Aaron Harris) Video · Starting Up How to Get Meetings With Investors and Raise Money Y Combinator (Aaron Harris)
2. Video · Starting Up How I Write Cold Emails That Get 15%+ Response Rate YouTube (Smartlead)
3. Video · Starting Up How to Configure SPF, DKIM, and DMARC for Your Domain PowerCert Animated Videos (YouTube)
4. Video · about 10 minutes · Starting Up No Replies? Increase response rates using THIS cold email template Steli Efti
5. Video · Starting Up Cold Email is Changing Alex Berman
6. Video · Starting Up I Sent 10 Million Cold Emails - These 5 Scripts Made the Most Alex Berman
7. Video · ~12 min · Starting Up How to Write Emails That Get Opened Ramit Sethi
8. Video · Starting Up How to Interview Your Customers, Live Demo Justin Wilcox
9. Meesho's co-founder describes how the company's first idea (a hyperlocal shop-discovery app) failed and how the real business... Y Combinator Startup Library Video · Starting Up On Starting and Scaling Meesho Vidit Aatrey
10. A short video showing exactly what neutral prompting sounds like when a participant goes quiet mid-task. Watching the actual... Nielsen Norman Group Video · ~5 min · Starting Up Help Users Think Aloud Nielsen Norman Group
11. Shows an actual demonstration of a facilitator's opening script, the part of the session most founders wing and accidentally... Nielsen Norman Group Video · ~6 min · Starting Up Introducing a Usability Test to the Participant Nielsen Norman Group
12. Video · Starting Up Customer Discovery: Who Do You Interview Justin Wilcox
13. Nielsen Norman Group has run user research for decades, and this short video lays out plainly which questions each method... Nielsen Norman Group Video · Starting Up Comparing Qualitative and Quantitative UX Research Nielsen Norman Group
14. This walks through exactly the analysis step your question is stuck on, how to go from a stack of interview notes to a small... Nielsen Norman Group Video · Starting Up Thematic Analysis of Qualitative User Research Data Maria Rosala
15. Chesky describes flying across the country to personally sit in hosts' living rooms because nothing in a survey told them why... Y Combinator Startup Library Video · ~40 min · Starting Up Brian Chesky, Co-Founder and CEO of Airbnb Brian Chesky
16. Video · ~2 min · Starting Up Airbnb CEO Brian Chesky shares the Paul Graham advice that helped him find product/market fit Brian Chesky
17. Three YC Group Partners argue through the tradeoffs of who counts as an ideal customer, using the specific case of startups... Y Combinator Startup Library Video · Starting Up Inside the Group Partner Lounge: The ideal customer Y Combinator Startup Library
18. A two minute primer you can watch before a team meeting to get everyone aligned on what a persona is for. Useful as the thing... Nielsen Norman Group Video · 2 min · Starting Up What Are Personas and Why Should I Care? Kim Flaherty
19. Video · ~35 min · Starting Up Sales Safari Demo, La Conf Paris 2013 Amy Hoy
20. Video · ~10 min · Starting Up ET Now Interview with Mr. Harsh Pokharna, Founder of OkCredit Harsh Pokharna
21. Video · Starting Up Building a Global SaaS Empire: Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets Girish Mathrubootham
22. Video · Starting Up Understanding the Jobs to Be Done (the milkshake story) Clayton Christensen
23. Video · Starting Up Positioning in Crowded Markets: How to Make Any Offering Obviously Awesome April Dunford
24. Video · ~2 min · Starting Up Business Model Canvas Explained Strategyzer

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