Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Explains the evidentiary process from the platform's side, including that sellers get a right to contest, which helps you... Flipkart Stories Article · D2C How Flipkart Protects Sellers: Trust, Compliance & Fair Play Flipkart Stories
  2. Covers the legal remedies that exist beyond marketplace takedown tools, cease-and-desist, Trade Marks Act complaints,... The Week Article · D2C Is your brand being misused online? Here are the legal remedies and enforcement steps in India The Week
  3. The clearest end-to-end walkthrough we found of the actual filing steps, fees, and realistic timeline, including what happens... IncorpX Article · D2C Register Trademark Online India: Step-by-Step 2026 IncorpX
  4. A long-established brand-protection platform with direct relationships across dozens of marketplaces, a solid second option to... Red Points Tool · D2C Red Points' AI Brand Protection Platform Red Points
  5. The benchmark-plus-playbook starting point from the platform most Indian D2C brands actually run on. It sets realistic... shopify.com Article · D2C How to Improve Ecommerce Conversion Rates (2026) Shopify
  6. The most rigorous free explainer on running valid tests without fooling yourself with noise - essential reading before you're... cxl.com Article · D2C What Is A/B Testing? The Complete Guide: From Beginner to Pro CXL
  7. The closest thing to a structured, practitioner-built curriculum in CRO - 20 courses across research, testing and psychology... cxl.com Course · D2C Conversion Optimization Minidegree CXL Institute
  8. A direct, practical answer to 'which heatmap tool should I install' - written by one of the two vendors but genuinely useful... hotjar.com Article · D2C Hotjar vs Microsoft Clarity: An Honest Comparison Hotjar
  9. The single best 'install this today' recommendation for a founder who has never watched a real shopper try to buy on their site... clarity.microsoft.com Tool · D2C Clarity - Heatmaps Microsoft
  10. NN/g's guidelines come from large-scale usability testing across markets including India, so this is evidence rather than... nngroup.com Article · D2C UX Guidelines for Ecommerce Product Pages Nielsen Norman Group
  11. Names the real reason COD still dominates Indian D2C - it's not payment-infrastructure gaps, it's that paying upfront to a... shopflo.com Article · D2C The Indian Consumer and the Paradox of Trust Shopflo
  12. WhatsApp cart-recovery messages get opened and read in India the way emails never will - this is the highest-leverage single... apps.shopify.com Tool · D2C Bitespeed: WhatsApp Chat & Abandoned Cart Recovery Bitespeed
  13. Video · D2C The Secret to Increasing Conversion Rates on Shopify youtube.com
  14. The longest-running interview podcast in the CRO space - a CRO specialist and psychologist grilling practitioners on... cro.cafe Podcast · D2C CRO.CAFE Guido X Jansen
  15. Gives real, aggregated ecommerce benchmark numbers rather than made-up 'best practice' targets, the most useful sanity check... Gorgias Blog Article · D2C Customer Service Benchmarks: What Ecommerce Brands Actually Achieve Gorgias
  16. Ready-to-use WhatsApp templates for the exact recurring D2C support scenarios, order confirmation, shipping updates, returns,... Gallabox Template · D2C Free E-commerce/D2C WhatsApp Message Templates for Customer Support & FAQs Gallabox
  17. A neutral three-way comparison of the exact three platforms an Indian D2C founder is usually choosing between, saving you from... ITD Growth Labs Article · D2C WATI vs Interakt vs Gallabox, Best WhatsApp Business Platform for D2C India 2026 ITD Growth Labs
  18. Leans further into 'WhatsApp as a storefront' than pure support tools, catalog, cart and payments inside the chat, worth... Zoko Tool · D2C Zoko, WhatsApp Commerce & Customer Support Zoko
  19. A wider-lens view of the Indian WhatsApp-for-D2C tooling landscape beyond just the three or four best-known names, useful if... BePragma Blog Article · D2C Top WhatsApp Services for D2C Brands in India BePragma
  20. Lays out the cheapest possible demand test - running ad creative against a product before you've even ordered a sample - which... Creatify Blog Article · D2C Dropshipping in 2026: How to Test Products Fast Without Samples Creatify
  21. An ad-spy tool that lets you see whether other sellers are already running profitable, long-running ads for a similar product -... Minea Tool · D2C How to Find Dropshipping Products That Actually Sell Minea
  22. Documents how Wakefit's founders validated mattress demand by selling a few hundred units on Amazon first, before building the... StartupTalky Article · D2C A Detailed Case Study on Wakefit Startup StartupTalky
  23. A retail-tech platform's practical framing of the 'click to bricks' transition, useful for the operational questions of what... fynd.com Article · D2C Click to Bricks: D2C Brands Embracing Offline Expansion Fynd
  24. Frames offline/omnichannel as the next competitive frontier rather than a one-time expansion project - good for founders... inc42.com Article · D2C Why Cracking The Omnichannel Code Is The Next Frontier For D2C Brands In India Inc42

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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