Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A tighter, spoken version of Burfield's thinking, useful if you want the core ideas in an hour instead of a full book. It walks... a16z Podcast Podcast · Starting Up The Art of the Regulatory Hack Andreessen Horowitz
2. Coinbase built an entire company while the rules were unsettled, and Armstrong describes engaging regulators directly instead... a16z crypto Podcast · Starting Up Leading through uncertainty (with Coinbase CEO Brian Armstrong) a16z crypto
3. Sharad Sharma helped architect India Stack, ONDC, and account aggregators, so this conversation explains the intent behind the... The Neon Show Podcast · Starting Up Sharad Sharma on India's Digital Playbook, UPI's Rise and AI's Future The Neon Show (Siddhartha Ahluwalia)
4. Shireesh Joshi ran business at ONDC, so this conversation gives you the operator's view of what the network is trying to do and... Prime Venture Partners (via YourStory) Podcast · Starting Up Decoding ONDC with Chief Business Officer Shireesh Joshi Prime Venture Partners
5. A conversation with someone who built a business decoding young people's wants, aimed at founders who did not grow up inside... a16z Podcast (Tiffany Zhong, Connie Chan) Podcast · ~40 min listen · Starting Up Designing for, Marketing to, and Partnering with Gen Z Andreessen Horowitz
6. Product Hunt's own weekly podcast, hosted by Ryan Hoover and Abadesi Osunsade, with founders and makers talking through... Product Hunt Podcast · Starting Up Product Hunt Radio Product Hunt
7. The longer conversation version of Vohra's waitlist thinking, where he walks through why manual onboarding capacity, not FOMO,... Lenny's Podcast Podcast · 1h 25m · Starting Up Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed Lenny Rachitsky
8. Ivan Zhao talks in detail about the years Notion nearly died, including a full technical rewrite after the first version... Lenny's Newsletter Podcast · 1 hour 12 minutes · Starting Up Notion's lost years, its near collapse during Covid, staying small to move fast, the joy and suffering of building horizontal, more | Ivan Zhao (CEO and co-founder) Ivan Zhao, hosted by Lenny Rachitsky
9. A grounded conversation about when cold email is even worth the effort of finding an address for. Steli's rule of thumb is deal... Startups For the Rest of Us Podcast · about 35 minutes · Starting Up Episode 202: Outbound Sales for Startups with Guest Steli Efti Steli Efti
10. This one flips the script: a CIO who actually receives startup outreach explains what makes him respond versus delete. Hearing... The Neon Show Podcast · Starting Up What Startups Can Learn from a $1.7B Co. Chief Information Officer (ft. Karthik Chakkarapani, Zuora) Karthik Chakkarapani (guest)
11. Jen Abel has coached hundreds of early-stage founders through their first enterprise deals, and this episode is unusually... Lenny's Podcast, with Jen Abel Podcast · Starting Up "Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR Jen Abel
12. An investor walks through, line by line, the actual cold email that got him to say yes to what became a unicorn investment.... The Twenty Minute VC (20VC) Podcast · ~45 min · Starting Up The Contentful Memo: Point Nine's Christoph Janz on the Cold Email That Led to a Unicorn Investment Harry Stebbings
13. Hansen runs interviews for her own bootstrapped products and talks candidly about the emotional side founders underrate:... Inside Intercom Podcast · ~40 min · Starting Up How to deploy empathy to get the most out of customer interviews Michele Hansen
14. A Stellaris Venture Partners investor who has backed Mamaearth and other Indian consumer brands walks through what actually... The Neon Show (Neon Fund) Podcast · Starting Up Rahul Chowdhri on the Rise of D2C Brands in India Siddhartha Ahluwalia, Rahul Chowdhri
15. Podcast · Starting Up Principles of Building Great Products with Julie Zhuo Amit Somani and Julie Zhuo
16. Paras Chopra describes losing seven to eight months building Wingify's first version without talking to users at all, then the... The Neon Show Podcast · Starting Up How To Build A Successful Startup In India, ft. Paras Chopra (sold Wingify for 200 million dollars) Paras Chopra
17. Christensen tells the milkshake story himself: McDonald's asked customers directly how to improve the milkshake and got useless... HBR IdeaCast Podcast · about 35 minutes · Starting Up The Jobs to Be Done Theory of Innovation Clayton Christensen
18. Moesta invented the 'switch interview' technique and explains here how to reconstruct the exact moment a customer decided to... The SaaS Podcast Podcast · ~50 min · Starting Up 10 Customer Interviews That Reveal Why People Really Buy Omer Khan, Bob Moesta
19. Hearing The Mom Test's author talk through his own framework out loud fills in gaps the book leaves implicit, especially around... The SaaS Podcast Podcast · ~40 min · Starting Up Customer Acquisition Startup Mistakes That Kill Your Idea Omer Khan, Rob Fitzpatrick
20. One of India's better-known early-stage VCs interviews the author of Jobs to Be Done on why people 'hire' a product, which... Prime Venture Partners Podcast Podcast · ~40 min · Starting Up Stephen Wunker, MD New Markets Advisors, on Building Solutions That Help Your Customers Get Things Done Shripati Acharya, Stephen Wunker
21. Hansen, a bootstrapped SaaS founder herself, talks through the practical mechanics of running interviews as one more task in an... Startups For The Rest Of Us Podcast · Starting Up Mastering Customer Interviews with Michele Hansen Rob Walling with Michele Hansen
22. The Clozd founders explain exactly how to run a churn interview well: who should conduct it, why a neutral third party gets... CHURN.FM Podcast · 35 min · Starting Up Qualitative churn analysis Andrew Peterson and Spencer Dent
23. Fried and Hansson argue for asking customers a small number of open ended questions rather than running formal surveys, and... REWORK, 37signals Podcast · 25 min · Starting Up Question Your Customers Jason Fried and David Heinemeier Hansson
24. This episode treats ICP as company strategy, not a marketing artifact, and it's specific about how the exercise changes as you... SaaStr Podcast · Starting Up SaaStr Podcast 457: Building Your Ideal Customer Profile: Target Your Product, Sales and Marketing Effectively SaaStr

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