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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. If you do go the agency or freelancer route, this is the practical checklist for not getting burned: put the repo in your own... Solv Legal Article · medium read · Starting Up We Built the Product But Don't Own It: How Founders Lose IP Solv Legal
  2. A candid engineer heavy discussion on how non technical founders should get their product built and why so many agency and... Hacker News Thread · short read · Starting Up Advice for finding a technical co-founder Hacker News community
  3. This is the tightest statement of why hiring is a founder's core job, not a delegated one, and it argues you should spend a... Sam Altman Essay · Short read · Starting Up How to Hire Sam Altman
  4. This is the most direct support for the network-first approach: a concrete system for surfacing the strong people already one... First Round Review Article · Long read · Starting Up The Best Hires Are Right Under Your Nose: Mine Your Network for Early-Stage Hiring Gold Peter Kazanjy
  5. Winning the hire is wasted if your best engineers leave in a year, and this piece digs into why people actually quit. Lack of... First Round Review Article · Long read · Starting Up This is Why People Leave Your Company Carly Guthrie
  6. The recruiting chapter of Elad Gil's handbook is a dense, practical reference on building hiring processes that hold their bar... Elad Gil Book · Full chapter, free online · Starting Up High Growth Handbook: Recruiting, hiring, and managing talent Elad Gil
  7. A step-by-step guide from a startup hiring platform that covers sourcing, referrals, and being open to remote to widen a thin... Wellfound Article · Long read · Starting Up The Complete Guide to Hiring Your First Engineer Ves Todorov
  8. Equity is one of your strongest levers for pulling engineers away from higher-paying options, but only if you can explain it... Qapita Article · Medium read · Starting Up A Basic Guide to Understand ESOPs in India Qapita
  9. This is the operational how-to behind our short answer: how to run a paid, job-representative trial, drawing on how Linear,... Lenny's Newsletter Article · Medium read · Starting Up Adding a work trial to your interview process Lenny Rachitsky
  10. The full recruiting chapter of a widely used operator's handbook, free to read online. It covers work-product exercises, fast... High Growth Handbook Article · Medium read · Starting Up High Growth Handbook: Recruiting best practices Elad Gil
  11. Automattic's founder explains, in his own words, why they pay candidates to do real work before hiring and largely skip the... ma.tt (Matt Mullenweg's blog) Essay · Short read · Starting Up Hiring by Audition, Expanded Matt Mullenweg
  12. A concrete script of process and judgment questions a non-technical founder can ask and actually understand the answers to. It... Lightmatter Article · Medium read · Starting Up How to Interview Engineers When You're Not Technical (Part 1) Greg H.
  13. A tidy rundown of alternatives to whiteboard puzzles: portfolio walkthroughs, short representative tasks, and conversations... daily.dev Article · Short read · Starting Up How to Assess Technical Skills During Interviews Without Coding Tests daily.dev
  14. An engineer writes candidly about how non-technical founders get burned, using a case study of a developer who billed excessive... Medium Essay · Medium read · Starting Up How to Vet and Hire Engineers as a non-Technical Founder Jared Wright
  15. A compact three-part filter for a first technical hire: can they reliably ship, do they use current tools well, and did you get... Medium Article · Short read · Starting Up Non-technical guide to evaluating engineers Mike Lerner
  16. A focused chapter aimed squarely at the non-technical reader, on reading communication, asking a candidate to explain why a... Gun.io Article · Short read · Starting Up How to Assess a Developer's Skills Without Technical Knowledge Gun.io
  17. A broad, readable primer covering portfolio reviews, trial projects, and leaning on advisors, written for founders with no... DigitalOcean Article · Medium read · Starting Up Technical hiring for non-technical founders DigitalOcean
  18. Directly titled to this question, it argues for defining the one problem you actually need solved, hiring a pragmatic... Metamindz Article · Medium read · Starting Up How to Hire Your First Developer When You Can't Code Metamindz
  19. Mullenweg's HBR first-person account of switching Automattic to paid tryouts after charming interviews kept misfiring. It is... Harvard Business Review Article · Medium read · Starting Up The CEO of Automattic on Holding Auditions to Build a Strong Team Matt Mullenweg
  20. Wasserman studied 10,000 founders and found the counterintuitive result: founders who give away more equity to attract strong... Noam Wasserman Article · 12 min read · Starting Up Rich versus King: The Core Concept Noam Wasserman
  21. The short HBR version of Wasserman's research if you do not want the whole book. It lays out the rich versus king tradeoff... Harvard Business Review Article · 10 min read · Starting Up The Founder's Dilemma Noam Wasserman
  22. A full handbook on option pools and employee grants built on data from thousands of startups. It answers the practical... Index Ventures Article · handbook · Starting Up Rewarding Talent Index Ventures
  23. A practical system for balancing salary and equity so comp stops being a recurring negotiation. It helps you decide how much... First Round Review Article · 15 min read · Starting Up A Counterintuitive System for Startup Compensation Molly Graham
  24. A focused guide on the early employee side: how to size grants for your first several hires and set up the option pool. It... Pear VC Article · 12 min read · Starting Up How to Structure Startup Equity for Early Hires Pear VC

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