Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- If you do go the agency or freelancer route, this is the practical checklist for not getting burned: put the repo in your own... Solv Legal Article · medium read · Starting Up We Built the Product But Don't Own It: How Founders Lose IP Solv Legal
- A candid engineer heavy discussion on how non technical founders should get their product built and why so many agency and... Hacker News Thread · short read · Starting Up Advice for finding a technical co-founder Hacker News community
- This is the tightest statement of why hiring is a founder's core job, not a delegated one, and it argues you should spend a... Sam Altman Essay · Short read · Starting Up How to Hire Sam Altman
- This is the most direct support for the network-first approach: a concrete system for surfacing the strong people already one... First Round Review Article · Long read · Starting Up The Best Hires Are Right Under Your Nose: Mine Your Network for Early-Stage Hiring Gold Peter Kazanjy
- Winning the hire is wasted if your best engineers leave in a year, and this piece digs into why people actually quit. Lack of... First Round Review Article · Long read · Starting Up This is Why People Leave Your Company Carly Guthrie
- The recruiting chapter of Elad Gil's handbook is a dense, practical reference on building hiring processes that hold their bar... Elad Gil Book · Full chapter, free online · Starting Up High Growth Handbook: Recruiting, hiring, and managing talent Elad Gil
- A step-by-step guide from a startup hiring platform that covers sourcing, referrals, and being open to remote to widen a thin... Wellfound Article · Long read · Starting Up The Complete Guide to Hiring Your First Engineer Ves Todorov
- Equity is one of your strongest levers for pulling engineers away from higher-paying options, but only if you can explain it... Qapita Article · Medium read · Starting Up A Basic Guide to Understand ESOPs in India Qapita
- This is the operational how-to behind our short answer: how to run a paid, job-representative trial, drawing on how Linear,... Lenny's Newsletter Article · Medium read · Starting Up Adding a work trial to your interview process Lenny Rachitsky
- The full recruiting chapter of a widely used operator's handbook, free to read online. It covers work-product exercises, fast... High Growth Handbook Article · Medium read · Starting Up High Growth Handbook: Recruiting best practices Elad Gil
- Automattic's founder explains, in his own words, why they pay candidates to do real work before hiring and largely skip the... ma.tt (Matt Mullenweg's blog) Essay · Short read · Starting Up Hiring by Audition, Expanded Matt Mullenweg
- A concrete script of process and judgment questions a non-technical founder can ask and actually understand the answers to. It... Lightmatter Article · Medium read · Starting Up How to Interview Engineers When You're Not Technical (Part 1) Greg H.
- A tidy rundown of alternatives to whiteboard puzzles: portfolio walkthroughs, short representative tasks, and conversations... daily.dev Article · Short read · Starting Up How to Assess Technical Skills During Interviews Without Coding Tests daily.dev
- An engineer writes candidly about how non-technical founders get burned, using a case study of a developer who billed excessive... Medium Essay · Medium read · Starting Up How to Vet and Hire Engineers as a non-Technical Founder Jared Wright
- A compact three-part filter for a first technical hire: can they reliably ship, do they use current tools well, and did you get... Medium Article · Short read · Starting Up Non-technical guide to evaluating engineers Mike Lerner
- A focused chapter aimed squarely at the non-technical reader, on reading communication, asking a candidate to explain why a... Gun.io Article · Short read · Starting Up How to Assess a Developer's Skills Without Technical Knowledge Gun.io
- A broad, readable primer covering portfolio reviews, trial projects, and leaning on advisors, written for founders with no... DigitalOcean Article · Medium read · Starting Up Technical hiring for non-technical founders DigitalOcean
- Directly titled to this question, it argues for defining the one problem you actually need solved, hiring a pragmatic... Metamindz Article · Medium read · Starting Up How to Hire Your First Developer When You Can't Code Metamindz
- Mullenweg's HBR first-person account of switching Automattic to paid tryouts after charming interviews kept misfiring. It is... Harvard Business Review Article · Medium read · Starting Up The CEO of Automattic on Holding Auditions to Build a Strong Team Matt Mullenweg
- Wasserman studied 10,000 founders and found the counterintuitive result: founders who give away more equity to attract strong... Noam Wasserman Article · 12 min read · Starting Up Rich versus King: The Core Concept Noam Wasserman
- The short HBR version of Wasserman's research if you do not want the whole book. It lays out the rich versus king tradeoff... Harvard Business Review Article · 10 min read · Starting Up The Founder's Dilemma Noam Wasserman
- A full handbook on option pools and employee grants built on data from thousands of startups. It answers the practical... Index Ventures Article · handbook · Starting Up Rewarding Talent Index Ventures
- A practical system for balancing salary and equity so comp stops being a recurring negotiation. It helps you decide how much... First Round Review Article · 15 min read · Starting Up A Counterintuitive System for Startup Compensation Molly Graham
- A focused guide on the early employee side: how to size grants for your first several hires and set up the option pool. It... Pear VC Article · 12 min read · Starting Up How to Structure Startup Equity for Early Hires Pear VC
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →