Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Honestly answers the very first question every bootstrapped founder asks, including the narrow legitimate cases where you can... Razorpay Article · D2C How to Sell Online Without GST Number in India? Razorpay Learn
- Place of supply is the concept that decides IGST vs CGST+SGST on every order, this explains the delivery-location rule with... ClearTax Article · D2C Place of Supply of Goods ClearTax
- The clearest breakdown of the four GST components and how input credit flows between them, foundational reading before you look... ClearTax Article · D2C Types of GST: What is SGST, CGST, IGST and UTGST? ClearTax
- A tight side-by-side of interstate vs intrastate supply with rate examples, the fastest way to sanity-check whether an order... ClearTax Article · D2C Interstate and Intrastate GST: Meaning, Rate, Examples, Differences ClearTax
- Written from an accounting-software lens, it shows how place of supply is configured on real invoices, handy if you'll run... Zoho Books Article · D2C GST | Place of Supply Zoho Books (Zoho Finance)
- Explains TCS under Section 52, what the marketplace deducts, how it hits your ledger and how you reclaim it, so the payout... ClearTax Article · D2C GST Registration for Ecommerce Collecting TCS under GST ClearTax
- Goes deeper than the usual 'yes you need a GSTIN per state' answer, citing an AAR ruling to show it's genuinely case-by-case,... CAclubindia Article · D2C Whether separate GST Registration is required for a warehouse? CAclubindia
- Keeps the e-invoicing turnover threshold and its proposed reductions in one current place, the number that decides whether you... Tally Solutions Article · D2C Understanding the Current E-Invoicing Turnover Limit in India Tally Solutions
- Written for e-commerce shippers rather than accountants, it explains the Rs 50,000 e-way bill trigger, validity and who... Shiprocket Article · D2C What Is an E-way Bill & How to Download It? Shiprocket Fulfillment
- For a D2C brand, ad spend is often the biggest cost, this explains the 18% GST on advertising and how to claim it back as input... Razorpay Article · D2C GST on Advertising: Rules, Tax Rates & Input Tax Credit Razorpay Learn
- Shows the practical loop of pulling marketplace sales reports and reconciling them into your GST returns, including matching... ClearTax Article · D2C GST Return Filing for e-Commerce Sellers ClearTax
- Breaks down real air vs sea cost ranges on the China-India lane and, critically, tells you to check for an in-house customs... smartbuy.alibaba.com Article · D2C How to Choose the Best Freight Forwarder China to India: A Complete Guide Alibaba
- The clearest plain-language breakdown of the one document you cannot import without, what IEC actually unlocks and how to get one. cashfree.com Article · D2C What is an Import Export Code (IEC)? Registration, Documents, Fees & Benefits Cashfree Payments
- A logistics provider's practical view of IEC, useful because it connects the registration step directly to what happens at... shiprocket.in Article · D2C Import Export Code: Benefits, How to Apply & More Shiprocket X
- Moves past 'likes and reach' into the actual attribution stack - promo codes, UTMs, multi-touch models and a real ROI formula -... improvado.io Article · D2C How to Measure Influencer Marketing ROI in 2026 Improvado
- The most usable commission-rate reference out there - real industry benchmarks (5-15% for physical goods, higher for digital)... referralcandy.com Article · D2C Affiliate Commission Rates by Industry (Data + Templates) ReferralCandy
- The most complete beginner-to-intermediate book on turning influencer relationships into a real marketing function - how to... amazon.com Book · D2C The Age of Influence: The Power of Influencers to Elevate Your Brand Neal Schaffer
- Qoruz itself is one of the better analytics-first platforms in India, and this roundup - written from inside the industry... qoruz.com Article · D2C Top 10 Influencer Marketing Platforms in India Qoruz
- vCommission runs affiliate programs for Indian D2C names like Swiss Beauty and Giva, so this isn't theory - it's the... vcommission.com Article · D2C How to Structure Your D2C Affiliate Program: Commission Models That Convert vCommission
- Mamaearth's entire early growth engine was mom bloggers and micro beauty/skincare creators doing unscripted, honest reviews -... jobaaj.com Article · D2C Mamaearth's Influencer Network Success: A Case Study on Brand Growth Jobaaj
- India's largest influencer marketplace (750K+ creators) explaining, in its own words, how it structures seeding and UGC... Kofluence Article · D2C Influencer Marketing For D2C (Direct To Consumer) Business Kofluence
- The founder herself describing the grassroots mom-blogger gifting strategy that predated Mamaearth's Instagram-era scale - one... Storyboard18 Article · D2C Mamaearth's Ghazal Alagh on Word-of-Mouth and Influencer Marketing Storyboard18
- A well-regarded Indian marketing newsletter's deep-dive on how Mamaearth's influencer and content strategy evolved over time,... Marketing Monk Newsletter · D2C Shark Ghazal Alagh's Mamaearth: Digital Marketing Strategies and Campaigns Marketing Monk
- Ties UGC, seeding and community together across several named D2C brand examples in one piece, useful as a broader survey once... Billo Article · D2C How Top D2C Brands Are Using UGC, Influencers, and Community Building to Redefine Customer Relationships Billo
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →