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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A global ESP's own take on when to use each channel, useful precisely because it's not India-biased, so you can see the... klaviyo.com Article · D2C Email vs. SMS vs. WhatsApp: Smart Channel Strategy for More Revenue Klaviyo In 2 answers
  2. WebEngage is an India-built full-stack engagement platform used across Indian D2C, fintech and edtech, and this is their own... webengage.com Article · D2C How To Solve The Conversion And Retention Puzzle For Your D2C Business WebEngage In 2 answers
  3. MoEngage is a Bangalore-founded engagement platform used by Flipkart, Domino's and hundreds of Indian D2C brands, and this... moengage.com Article · D2C E-commerce Retention Benchmarks India MoEngage In 2 answers
  4. A clear plain-language breakdown of who counts as a PIBO, what documents to prepare, and realistic timelines, the pre-read... Afleo Article · D2C EPR Plastic Waste Registration in India (2026), CPCB Guide for PIBOs Afleo In 2 answers
  5. Covers the newer revised targets and category changes for 2026 rather than just repeating the 2022 rules, useful for founders... Green Permits Article · D2C EPR for Plastic Packaging 2026: Revised Targets, New Categories & CPCB Registration Walkthrough Green Permits In 2 answers
  6. A wider shortlist beyond the two or three D2C-specific suppliers, including larger players like Pakka, UFlex, and Bambrew,... The Sustainable Brands Journal Article · D2C Top Sustainable Packaging Companies in India The Sustainable Brands Journal In 2 answers
  7. Documents the pace at which Mensa Brands, founded by ex-Myntra and Medlife cofounder Ananth Narayanan, was acquiring - 10... inc42.com Article · D2C Thrasio-Styled Mensa Brands Acquires Majority Stake In 10 D2C Startups Inc42 In 2 answers
  8. One of the most complete India-specific M&A playbooks available - covers the full arc from a scrappy bootstrapped brand to a... loestro.com Article · D2C India's D2C Brand M&A Playbook: From Bootstrapped Hustle to Strategic Exit LoEstro In 2 answers
  9. Specifically addresses the smaller, non-flagship brand's path to a roll-up acquisition - most exit content assumes you're... purshology.com Article · D2C The Exit Strategy: How Small Indian D2C Brands Get Acquired by Roll-Up Firms purshoLOGY In 2 answers
  10. A comprehensive single playbook covering valuation, pre-sale preparation and the sale process end to end - the closest thing to... endlesscommerce.com Article · D2C E-commerce Brand Exit Strategies: Valuation, Preparation, and Sale Process Endless Commerce In 2 answers
  11. A financial-planning platform's operator-focused view of exit preparation - clean books, reduced channel dependency, a team... drivepoint.io Article · D2C The Path to a Successful DTC Exit: Planning and Preparation Drivepoint In 2 answers
  12. An industry publication's dissection of how a real DTC exit actually plays out - the buyer types, the negotiation dynamics -... retaildive.com Article · D2C The Anatomy of a DTC Exit Retail Dive In 2 answers
  13. A clear plain-language breakdown of what RoDTEP actually refunds and why it replaced MEIS, useful before you assume it works... cleartax.in Article · D2C RoDTEP Scheme: Full Form, Rates, Guidelines, Eligibility, Features, Benefits ClearTax In 2 answers
  14. A logistics company's read on RoDTEP is useful precisely because it connects the scheme to actual shipping and documentation... dhl.com Article · D2C RoDTEP Scheme: A Complete Guide DHL In 2 answers
  15. A concise, practitioner-written explainer of the full Incoterms set (not just DDP/DDU) from a global freight forwarder, useful... support.portal.flexport.com Article · D2C A Quick Guide to Incoterms Flexport In 2 answers
  16. The clearest walk-through of how a real DTC model connects operational levers - ad spend, conversion, CAC, retention - to the... eightx.co Article · D2C Financial Modeling for DTC Brands: Revenue Forecasting & Unit Economics Eightx In 2 answers
  17. A build-along from an operator, not a template vendor - useful precisely because it shows the reasoning behind each assumption... medium.com Article · D2C The Only Financial Model You Need for Your Ecommerce Business Imad El Fay In 2 answers
  18. A forecasting-specific companion to the general modeling articles - useful for the founder who has a model built but needs to... info.woolman.io Article · D2C D2C - Ecommerce Financial Forecasting Woolman In 2 answers
  19. A practical roundup for the pre-finance-hire stage - what lightweight software actually replaces a bookkeeper's spreadsheet... cfoexpertise.com Article · D2C D2C Finance Apps That Simplify Accounting and Cash Flow CFO Expertise In 2 answers
  20. The clearest end-to-end framework we've found for going from product idea to first order, and it hammers the one thing... shopify.com Article · D2C How to Find a Manufacturer for Your Product in 8 Steps Shopify In 2 answers
  21. A recent, India-specific six-step sourcing playbook that maps regional hubs to platforms (IndiaMART, TradeIndia, GlobalSources)... estorefactory.com Article · D2C How to Find Reliable Indian Suppliers and Manufacturers eStore Factory In 2 answers
  22. A real Indian founder story showing the private-label-to-own-manufacturing decision in action, when the couple couldn't find a... yourstory.com Article · D2C This D2C Couple Built Their Own Factory After Failing to Find a Manufacturer YourStory (SMBStory) In 2 answers
  23. The classic, hard-won account of how factory relationships quietly degrade, quality fade, spec creep, and margin games,... Wiley Book · D2C Poorly Made in China: An Insider's Account of the China Production Game Paul Midler In 2 answers
  24. The full-length treatment of the Bullseye framework with worked examples across all 19 channels, worth the read once you're... Portfolio Book · D2C Traction: How Any Startup Can Achieve Explosive Customer Growth Gabriel Weinberg & Justin Mares In 2 answers

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