Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. If you are registered as an MSME and a customer sits on your invoice past 45 days, this government portal is the actual legal... Ministry of MSME, Government of India Tool · Starting Up MSME SAMADHAAN - Delayed Payment Monitoring System Ministry of MSME, Government of India
2. UPI Autopay lets you set up a recurring mandate on a customer's account so a subscription or installment debits automatically... Razorpay Tool · Starting Up UPI Autopay | Razorpay Razorpay
3. A free, plain-language contract template built specifically for running a paid pilot, with the scope, fee, and success criteria... Common Paper Template · Starting Up Pilot Agreement Common Paper
4. When a spreadsheet finally starts to strain, this is the most common next step: unlimited contacts, deal tracking, and email... HubSpot Tool · Starting Up Free CRM for Small Business HubSpot
5. Built by an Indian company and free for up to three users, this is the CRM a lot of early Indian B2B founders reach for because... Zoho Tool · Starting Up Zoho CRM Free Edition Zoho
6. A free grab-bag of the actual artifacts (email templates, qualification checklists, call scripts) you need to run consistent... Close Template · 9 email templates, 3 checklists, 2 scripts, 5 books · Starting Up The Startup Sales Resource Bundle Close / Steli Efti
7. A plug-and-play spreadsheet for calculating win rate, average deal size, and churn from your own numbers. Use it to actually... HubSpot Tool · spreadsheet tool · Starting Up Sales Metrics Calculator HubSpot
8. A US buyer deciding whether to trust an unfamiliar Indian vendor reads your contract as closely as your product. YC's free,... Y Combinator Template · Starting Up YC Standard Sales Agreement Template Y Combinator
9. The cheapest way to bridge a twelve hour timezone gap is to stop scheduling a live call for everything. Loom lets you record a... Loom Tool · Starting Up Loom for Sales Loom
10. When your short answer says follow up on the date whether or not they replied, eventually you reach the point where you need a... HubSpot Template · Starting Up The Power of Breakup Emails: 7 Templates To Close the Loop HubSpot
11. A CRM built specifically around follow-up: it reminds you to send that recap, flags the date you promised to circle back, and... Close Tool · Starting Up Close Close
12. Hunter built its business around helping people find and email the right person, so this guide doubles as both a practical... Hunter.io Tool · Starting Up A Complete Guide to Cold Email Outreach Hunter.io
13. Once your email is well written, the next problem is knowing whether it was even opened, and Streak sits directly inside Gmail... Streak Tool · Starting Up Email Tracking from Gmail Streak
14. The single biggest reason founders under follow-up isn't strategy, it's forgetting. This tool auto-reminds you (or auto-sends a... Boomerang for Gmail Tool · Starting Up Boomerang for Gmail: Email Follow-Up Reminders Boomerang for Gmail
15. A practical library of short LinkedIn opening messages organized by scenario, which you can adapt instead of guessing at tone... Sales Bread Template · Starting Up 37 Best LinkedIn Cold Message Templates That Get Replies Sales Bread
16. A free five-day email course covering the whole cold email process end to end: defining who to target, finding accurate contact... Hunter.io Course · 5 days · Starting Up Hunter's Cold Email Course Hunter.io
17. A tool built specifically around sequencing cold email and LinkedIn touches together, which matches the exact combine-them... lemlist.com Tool · Starting Up lemlist lemlist.com
18. LinkedIn is where most B2B founders will actually find the named individuals who match their ICP, and Sales Navigator's filters... LinkedIn Tool · Starting Up LinkedIn Sales Navigator LinkedIn
19. Close is the CRM named directly in this hub's own advice, and for good reason. It is built specifically for founders and small... Close Tool · Starting Up Close CRM for Startups Close
20. Before you pay for any tool, this is the spreadsheet that gets you organized: contacts, pipeline stage, and follow up dates in... HubSpot Template · Starting Up Free CRM Spreadsheet Template HubSpot
21. GMass runs entirely inside Gmail, so you can send personalized batches and see opens, clicks, and replies without leaving your... GMass Tool · 10 min read · Starting Up GMass Startup Guide for Cold Emailers GMass
22. A free, instant way to sanity-check a draft subject line against length, clarity, and tone before you send it, useful as a... CoSchedule Tool · Starting Up Email Subject Line Analyzer CoSchedule
23. Hustle Fund invests at pre-seed and reviews over a thousand companies a month, so their founders team has read (and rejected)... Hustle Fund (Hustle Commons) Template · Starting Up Cold Email Tips + Templates Hustle Fund (Hustle Commons)
24. Streak is a Gmail-based CRM built for exactly this workflow: sending outreach and tracking whether it's actually being opened.... Streak Tool · Starting Up Streak: How to Write a Cold Email to an Investor Streak

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