Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Video · ~1 hr · Starting Up Paras Chopra in conversation with Kunal Shah (CRED curious) Paras Chopra and Kunal Shah
2. Bob Moesta, one of the originators of Jobs to be Done, shows how to interview people about the struggling moment that made them... Business of Software (Bob Moesta) Video · About 45 min · Starting Up Demand-Side Sales 101 (talk) Bob Moesta
3. This is YC's direct answer to your question, walking through how partners spot ideas that only became buildable once models got... Y Combinator Video · ~15 min · Starting Up How To Get AI Startup Ideas Y Combinator
4. Video · 55 min · Starting Up Balaji Srinivasan on Navigating the Idea Maze and Finding a Co-Founder Balaji Srinivasan
5. Video · 75 min · Starting Up Don Valentine, Sequoia Capital: Target Big Markets Don Valentine
6. Video · ~90 min · Starting Up Startup Secrets: Building a Value Proposition Michael Skok
7. A short clip where Gurley explains why top-down TAM estimates are often badly wrong, using Uber and the early cell phone market... Startup Archive Video · 5 min · Starting Up Bill Gurley on Why Founders and Investors Should Not Pay Too Much Attention to TAM Bill Gurley
8. A short primer on how real technologies move from ignored to inevitable in an S shaped curve, and why early flatness fools... Andreessen Horowitz Video · 4 min · Starting Up a16z Video: S-curves in Innovation Benedict Evans
9. Two YC partners explain how products that looked small at launch grew into large markets, which reframes the worry that your... Dalton Caldwell and Michael Seibel, Y Combinator Video · ~14 min · Starting Up Simple Products That Became Big Companies Dalton Caldwell and Michael Seibel
10. A short, well told talk arguing success is never pure meritocracy, and showing how to find and ethically use the edges you... TED Video · 14 min · Starting Up Startups, Entrepreneurship and Unfair Advantages (TEDxSOAS) Hasan Kubba
11. The instinct to wait until you are perfectly ready, and to apologise for your starting point, is exactly what this talk names... TED Video · 13 min · Starting Up Teach girls bravery, not perfection Reshma Saujani
12. A clear explainer arguing that founder-market fit lives with the people who define and sell the product, and that outsiders can... Feel the Boot Video · ~18 min · Starting Up Founder/Market Fit: Your Startup's Early-Stage Advantage Cofounder Adam (Feel the Boot)
13. The clearest explanation of the access gap, backed by data from real pitch rooms: investors ask women prevention questions... TED Video · 16 min · Starting Up The Real Reason Female Entrepreneurs Get Less Funding Dana Kanze
14. Video · 48 min · Starting Up Clayton Christensen: Disruptive Innovation (Saïd Business School lecture) Clayton Christensen
15. Video · Starting Up Kunal Shah: Exploring Consumer Psychology (Return on India, Ep. 6) Kunal Shah
16. Video · Starting Up The Future is Default Global (with Angela Strange and Anish Acharya) Angela Strange and Anish Acharya
17. Video · ~20 min · Starting Up Delta 4 theory Kunal Shah
18. Video · Starting Up 2,851 Miles (regulatory capture and startups) Bill Gurley
19. Video · ~90 min video · Starting Up How to consistently go viral: Nikita Bier's playbook for consumer apps Nikita Bier
20. Video · 12 min · Starting Up Superhuman's waitlist wasn't about FOMO Rahul Vohra
21. Video · 20 min watch · Starting Up Y Combinator's Michael Seibel: You Are Nothing Until You Launch Michael Seibel
22. A fast, watchable version of the giver/taker/matcher framework if you don't have time for the full book. It's a good gut-check... TED Video · Starting Up Adam Grant: Are you a giver or a taker? Adam Grant
23. Video · 20 min · Starting Up How To Keep Your Users Y Combinator Startup School (YouTube)
24. Video · Starting Up Never Split the Difference | Chris Voss | Talks at Google Chris Voss

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